An introduction to the assessment.

1. 3…introduction to

3. Part 1

4. Part 2

5. Part 3

6. short talk...

9. thinking, feeling, acting

16. Question 2
a. Identify and describe one
model of advertising. (15 marks)
b. Define what is meant by the strong
and weak theories of advertising (10
marks)

17. Think back to the key concepts in the lecture last week…