The document provides a revenue analysis report for May 2014 analyzing metrics like estimated earnings, page views, clicks, CTR, CPC, and RPM across different domains, countries, platforms, ad types, sizes, and for an astrology site. Key findings include desktop users generating 63.10% of earnings, text ads accounting for 43.06% of earnings, and India making up 72.53% of earnings for the Hindi search portal Raftaar.in. Page views and earnings were highest in April compared to May and June.

1. REVENUE ANALYSIS REPORT
(MAY 2014)

2. ANALYSIS ON THE BASIS OF 5
DOMAINS
SITES
COUNTRIES
PLATFORM
AD TYPES
AD SIZES

3. SITES
(SOURCE GOOGLE ADSENSE DATA OF MAY 2014)
PAGE
VIEWS
CLICKS PAGE CTR CPC PAGE RPM ESTIMATED
EARNINGS
18,758,442 72,548 0.39% $0.07 $0.29 $5,378.92
PAGEVIEWS CLICKS PAGE CTR CPC PAGE RPM ESTIMATED
EARNINGS
18,758,442
72,548 0.39% $0.07 $0.29 $5,378.92
SITES

4. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2014)
PAGEVIEWS
MONTH PAGEVIEWS
APRIL 18,847,874
MAY 18,758,442
JUNE 10,055,439
ESTIMATED EARNINGS
MONTH ESTIMATED
EARNINGS
APRIL $5,856.34
MAY $5,378.92
JUNE $2,936.66
PAGEVIEWS are maximum in the month of APRIL i.e 89,432 &
8,492,435 more than MAY & JUNE.
ESTIMATED EARNINGS are maximum in the month of APRIL i.e
$477.42 & $2,919.68 more than MAY & JUNE.

5. 0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
14,000,000
16,000,000
18,000,000
20,000,000
APRIL MAY JUNE
PAGEVIEWS
PAGEVIEWS
$0.00
$1,000.00
$2,000.00
$3,000.00
$4,000.00
$5,000.00
$6,000.00
$7,000.00
APRIL MAY JUNE
ESTIMATED EARNINGS
ESTIMATED EARNINGS

6. COUNTRIES
(source google adsense data of may 2014)
COUNTRY PAGEVIEW
S
CLICKS PAGE CTR CPC PAGE RPM ESTIMATE
D
EARNINGS
INDIA 16,473,698 64,740 0.39% $0.06 $0.24 $3,899.36
UNITED
STATES
3,39,512 1,625 0.48% $0.33 $1.58 $537.45
CANADA 1,29,305 325 0.25% $0.41 $1.04 $134.28
AUSTRALIA 1,07,422 265 0.25% $0.13 $1.02 $109.53
UNITED
ARAB
EMIRATES
2,44,061 850 0.35% $0.28 $0.44 $108.08
 72..53% are estimated earnings only by INDIA itself.
Maximum page CTR is by UNITED STATES.( i.e 0.09% more than INDIA).
Maximum CPC is by CANADA.( i.e $0.35 more than INDIA).
Page RPM is maximum in CANADA. (i,.e $1.34 more than INDIA)

7. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2104)
PAGEVIEWS
COUNTRI
ES
APRIL MAY JUNE
INDIA 16,639,560 16,473,698 10,069,162
US 369,7843,39,512 257,706
CANADA 138,3061,29,305 78,930
AUSTRALI
A 104,1841,07,422 69,680
UAE 213,2972,44,0,61 135,806
ESTIMATED EARNINGS
COUNT
RIES
APRIL MAY JUNE
INDIA $4,297.22 $3,899.16 $2,154.77
US $578.58 $537.45 $301.13
CANADA $159.33 $134.28 $77.24
AUSTRA
LIA $113.62 $109.53 $56.59
UAE $107.99 $108.08 $55.43
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
JUNE PAGEVIEWS
MAY PAGEVIEWS
APRIL PAGEVIEWS
$0.00
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
JUNE ESTIMATED
EARNINGS
MAY ESTIMATED
EARNINGS
APRIL ESTIMATED
EARNINGS

8. PLATFORM
(source google adsense data of may 2014)
PLATFORM PAGEVIEWS CLICKS PAGE CTR CPC PAGE RPM ESTIMATE
D
EARNINGS
DESKTOP 10,763,212 44,989 0.42% $0.08 $0.32 $3,392.78
HIGH-END
MOBILE
DEVICE
6,289,883 22,725 0.36% $0.07 $0.26 $1,609.58
TABLETS 7,47,213 3,573 0.48% $0.10 $0.48 $360.63
OTHER
DEVICE
9,61,761 1,261 0.13% $0.01 $0.01 $12.99
TOTAL 18,762,069 72,548 0.39% $0.07 $0.29 $5375.99
 63.10% estimated earnings from only desktop
 57.63% pageviews are from desktop
 maximum clicks are from desktop i.e 62.01%.
 maximum CPC through tablets .
Highest page RPM are getting through tablets.

9. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2104)
PAGEVIEWS
PLATFO
RM
APRIL MAY JUNE
DESKTO
P 11,573,536 10,763,212 5,818,245
MOBILE 5,636,026 6,289,883 3,366,134
TABLETS 709,941 747,213 407,787
OTHER
DEVICES 931,329 961,761 464,963
ESTIMATED EARNINGS
PLATFO
RM
APRIL MAY JUNE
DESKTO
P $3,712.96 $3,392.78 $1,925.13
MOBILE $1,697.78 $1,609.58 $799.88
TABLETS $429.51 $360.63 $206.62
OTHER
DEVICES $16.16 $12.99 $6.63
0
5,000,000
10,000,000
15,000,000
DESKTOP MOBILE TABLETS OTHER
DEVICES
PAGEVIEWS
APRIL PAGEVIEWS
MAY PAGEVIEWS
JUNE PAGEVIEWS
$0.00
$1,000.00
$2,000.00
$3,000.00
$4,000.00
ESTIMATED EARNINGS
APRIL ESTIMATED
EARNINGS
MAY ESTIMATED
EARNINGS
JUNE ESTIMATED
EARNINGS

10. Ad type
(source google adsense data of may 2014)
AD TYPE AD
REQUEST
COVER
AGE
CLICKS ADREQU
EST CTR
CPC AD
REQUES
T RPM
ESTIMATE
D
EARNINGS
TEXT 1922676 100% 7696 0.40% $0.07 $0.30 $570.60
IMAGE 1276607 100% 4182 0.33% $0.08 $0.25 $322.00
RICH
MEDIA
781773 100% 2337 0.30% $0.09 $0.27 $212.03
FLASH 558789 100% 1718 0.31% $0.08 $0.23 $129.18
ANIMATED
IMAGES
209628 100% 756 0.36% $0.10 $0.35 $72.67
UNMATCH
ED AD
REQUEST
2329707 0.00% 0 0.00% _ $0.00 $0.00
TOTAL 7079180 67.09 16689 0.24% $0.08 $0.18 $1306.49
 43.06% highest estimated earnings which generate through
text.
Visitors are more do clicks on text ad i.e 46.07%
CPC is majorly generated through animated images.

11. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2104)
PAGEVIEWS
AD TYPES APRIL MAY JUNE
IMAGE 7,589,859 6,703,237 4,025,954
TEXT 5,334,022 5,711,383 3,023,738
RICH MEDIA
2,595,255 2,697,722 1,828,980
FLASH 2,510,122 1,977,396 1,178,388
ANIMATED
IMAGES 1,077,589 949,919 515,267
UNMATCHED 9,886,434 10,367,218 5,438,777
ESTIMATED EARNINGS
AD TYPES APRIL MAY JUNE
IMAGE $2,198.27 $2,298.26 $1,241.82
TEXT $1,717.68 $1,454.18 $748.81
RICH MEDIA
$809.96 $803.75 $489.04
FLASH $746.57 $519.07 $293.44
ANIMATED
IMAGES $383.95 $300.74 $165.13
UNMATCHE
D $0.00 $0.00
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
APRIL PAGEVIEWS
MAY PAGEVIEWS
JUNE PAGEVIEWS $0.00
$500.00
$1,000.00
$1,500.00
$2,000.00
$2,500.00
APRIL ESTIMATED
EARNINGS
MAY ESTIMATED
EARNINGS
JUNE ESTIMATED
EARNINGS

12. AD SIZES
(SOURCE GOOGLE ADSENSE DATA OF MAY 2014)
AD SIZES AD
REQUEST
COVERAG
E
CLICKS AD
REQUES
T CTR
CPC AD
REQUE
ST
ESTIMATE
D
EARNING
S
728x90
4,802,53
2
99.83% 16,984 0.35% $0.09 $0.31
$1,507.0
3
300x250
3,368,35
3
99.73% 13,252 0.39% $0.08 $0.31
$1,056.6
5
728x15
4,776,10
4
2.72% 8,363 0.18% $0.06 $0.11 $501.89
300x600
2,409,26
0
99.65% 7,343 0.30% $0.06 $0.19 $447.17
180x90
5,694,81
4
0.71% 3,798 0.07% $0.06 $0.04 $219.83
Responsi
ve
541,454 99.09% 1,314 0.24% $0.09 $0.21 $112.01

13.  37.97% maximum estimated earnings
through 728*90 AD SIZE.
 21.62% maximum AD REQUEST through
728*90 AD SIZES.
 32.09% maximum CLICKS through 728*90
AD SIZE.

14. COMPARISON
(SOURCE GOOGLE ADSENSE DATA OF APRIL,MAY & JUNE 2014 )
PAGEVIEWS
AD SIZES APRIL MAY JUNE
728*90 6,053,757 4,802,532 2,646,894
300*250 3,654,040 3,368,353 1,936,601
300*600 2,295,991 4,776,104 2,501,496
728*15 4,468,426 2,409,260 1,308,941
180*90 5,539,858 5,694,814 2,948,562
RESPONSIVE 471,835 541,454 314,011
ESTIMATED EARNINGS
AD SIZES APRIL MAY JUNE
728*90 $1,905.36 $1,507.03 $909.45
300*250 $1,214.53 $1,056.65 $546.59
300*600 $412.47 $501.89 $234.59
728*15 $407.18 $447.17 $208.66
180*90 $189.06 $219.83 $99.26
RESPONSIVE $119.55 $112.01 $78.18
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
PAGEVIEWS
APRIL PAGEVIEWS
MAY PAGEVIEWS
JUNE PAGEVIEWS $0.00
$500.00
$1,000.00
$1,500.00
$2,000.00
$2,500.00
ESTIMATED EARNINGS
APRIL ESTIMATED
EARNINGS
MAY ESTIMATED
EARNINGS
JUNE ESTIMATED
EARNINGS

15. ASTROLOGY REVENUE
(source google adsense data of may 2014)
• estimated earnings - $2,534.65
• page views – 8,086,973
• clicks – 34,853
• page CTR- 0.43%
• CPC - $0.07
• Page RPM - $0.31
estimated earnings
page views
clicks
page CTR
CPC
page RPM

16. OBSERVATION
 On sites domain basically estimated earnings are more
in the first week of may as compare to rest of the
weeks because more visitors are from age group of 18-
24,so they might be busy in their exams .
 Raftaar.in is basically a hindi search portal so its
estimated earnings is more in INDIA as compare to
other countries. i.e 72.53%
 Maximum estimated earnings are generated through
desktop users. i.e 63.10%
 Text AD TYPE is generated more easrnings as compare
to other AD TYPE. i.e 43.06%