Angelina Russo - Innovation Island

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Being online now: culture, creativity, community

Being online now: culture, creativity, community

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  • 1. Presentation to National Digital Forum Wellington, New Zealand, 23 November 2009 Innovation Island Associate Professor, Angelina Russo, PhD
  • 2. Angelina Russo, PhD Associate Professor, Swinburne University
    • Angelina Russo leads the ARC research project Engaging with Social Media in Museums at Swinburne University,  which brings together three Australian museums and the Smithsonian’s Cooper Hewitt National Design Museum to explore the impact of social media on museum learning and communication. Between 2005 & 2008 she led the research project New Literacy, New Audiences which examined the development of user-generated content in collaboration with six major Australian cultural institutions.
    • In 2006 Angelina received the prestigious Queensland Premiere’s Smithsonian Fellowship and in 2007 an Australian Postdoctoral Fellowship. Angelina holds a Bachelor of Design in Human Environment Design from University of South Australia and a PhD in Architecture and Design from University of South Australia.
  • 3. Colossal Squid
  • 4. Colossal Squid – Te Papa
    • Te Papa Tongarewa, The National Museum of New Zealand has the world’s only complete Colossal Squid .
    • It was found and frozen in Antarctica in February 2007
    • It was defrosted and examined in April 2008, when Te Papa set up a webcast and blog
    • It went on display at Te Papa in December 2008.
    • Thousands of people lined the streets for weeks after the exhibition opened. Numbers went through the roof!
  • 5. The Big Thaw – The Schedule
    • Sunday, 27 April : Giant squid removal from freezer Monday, 28 April: Small colossal squid removal from freezer. Examination of giant squid 3pm: large colossal squid removal from freezer. Tuesday, 29 April : Examination of giant squid specimen; afternoon: examination of small colossal specimen. Wednesday, 30 April : Before 11am: Unfolding and examination of the larger colossal squid 11am-2pm: Media 2pm-onwards: Filming by Discovery Channel 5pm: Defrost continues 9pm: Fixation of specimens in formalin 1 May : > Series of lectures - The Quest for knowledge: the elusive giant and colossal squid > Science Express - Colossal squid: the dissection The lectures will be recorded and available from this website later on. 2 May : Series of lectures - The Quest of knowledge: the elusive giant and colossal squid The lectures will be recorded and available from this website later on. 6 August: The squid is moved to its final display tank. 31 August: The documentary made during the thawing is aired on Discovery Channel for the first time.
  • 6.  
  • 7. http://www.R2.co.nz/20080427/squid-1.asx
  • 8. http://blog.tepapa.govt.nz/category/colossal-squid/
  • 9.  
  • 10.  
  • 11. Innovation: Changing the way we experience products and/or services
    • Colossal Squid: transformative innovations
      • Experience : multi-platform design & scientific communication (end-to end program which captures imagination, curiosity and illustrates relevant issues)
      • Engagement : co-created content, multiple channels (blog, game, physical exhibit)
      • Environment : flexible practices, organisational management (exhibition scheduled due to public interest in thaw)
  • 12. Supports making museums relevant to the entire community … Desiree Rogers
  • 13. Museums???? August 2009
            • EXECUTIVE OFFICE OF THE PRESIDENT NATIONAL ECONOMIC COUNCIL OFFICE OF SCIENCE AND TECHNOLOGY POLICY
    • A STRATEGY FOR AMERICAN INNOVATION: DRIVING TOWARDS SUSTAINABLE GROWTH AND QUALITY JOBS
  • 14. INNOVATION ISLAND
    • Disconnect between potential advocacy and leadership in innovation
    • - content, programming, audience and mission
    • Actual recognition in broader society
  • 15. Design-driven innovation
    • Radical innovation occurs when 'interpreters' create a discourse around particular problems. The network effect of this discourse leads directly to innovative outcomes.
    • Verganti’s method is summarised as:
      • Listening
      • Interpreting
      • Addressing
  • 16. Listening
    • Every company is surrounded by interpreters who can collaborate in the development of new products & services
    • They tend to be individuals who, through their own processes:
      • research specific scenarios
      • develop knowledge about products and services
      • are willing to share knowledge ( Verganti p 118)
    4 August 2009 Connecting for Innovation Swinburne University
  • 17. Step 1: Who are interpreters?
    • Attracting a group of interpreters requires identifying them:
      • they tend to share the same question
      • the work which they produce helps shape socio-cultural models and influence people’s meanings, aspirations and desires (1)Vergati p 119
    • Further reference Wiebe E. Bijker and John Law, eds. Shaping Technology, Building Society: Studies in Sociotechnical Change. Cambridge, MA: MIT Press 1994)
    4 August 2009 Connecting for Innovation Swinburne University
  • 18. Interpreters for Museums Museums Artists Cultural Organisations media users firms in other industries technology suppliers sociologists marketers anthropologists designers retail & delivery firms research & educational institutions
  • 19. Creating a discourse
    • A circle of researchers/interpreters
      • engaged implicitly and explicitly in a continuous dialogue
      • exchanging insights, interpretations and proposals in the form of artwork, studies, speeches, prototypes and products
      • testing robustness of their assumptions and share visions (Verganti p119)
    4 August 2009 Connecting for Innovation Swinburne University
  • 20. Why would people engage?
    • provide unique opportunity to voice opinions, research & ideas
    • interpreters act as beacons of cultural production therefore can receive significant attention from media, public, cultural organizations, government agencies
    • situate people as leaders in their field
    • give voice to end-users within a highly specialised discourse
    • provide mediators with new networks between interpreters
    • potential engagement in pilots and/or cultural prototypes
  • 21. Evolved method based on Verganti
    • Discourse : creating the design discourse through social media
    • Design : creating connected innovation ecosystem methods, tools, and testing through internal pilots,
    • Crowdsourcing : disseminating results, tools and methods through external projects and eliciting crowdsourced responses, feedback, improvements etc.
    • Interpretation : reviewing tools and methods of the connected ecosystem, identifying future challenges
  • 22. Next steps…
    • Identify potential projects where new methods can be tested to explore innovative, transformative practices in
      • Experience : multi-platform design & scientific communication (end-to end program which captures imagination, curiosity and illustrates relevant issues)
      • Engagement : co-created content, multiple channels (blog, game, physical exhibit)
      • Environment : flexible practices, organisational management (exhibition scheduled due to public interest in thaw)
  • 23. Contact
    • Associate Professor
    • Angelina Russo, PhD
    • +613 8456 6202
    • +61 416 106 097
    • [email_address]
    23 November 2009 http://www.linkedin.com/in/angelinarusso Twitter: artech05 http://www.museum30.ning.com http://nlablog.wordpress.com