Angelina Russo - Innovation Island

Presentation to National Digital Forum Wellington, New Zealand, 23 November 2009 Innovation Island Associate Professor, Angelina Russo, PhD

Angelina Russo, PhD Associate Professor, Swinburne University
Angelina Russo leads the ARC research project Engaging with Social Media in Museums at Swinburne University, which brings together three Australian museums and the Smithsonian’s Cooper Hewitt National Design Museum to explore the impact of social media on museum learning and communication. Between 2005 & 2008 she led the research project New Literacy, New Audiences which examined the development of user-generated content in collaboration with six major Australian cultural institutions.
In 2006 Angelina received the prestigious Queensland Premiere’s Smithsonian Fellowship and in 2007 an Australian Postdoctoral Fellowship. Angelina holds a Bachelor of Design in Human Environment Design from University of South Australia and a PhD in Architecture and Design from University of South Australia.

Colossal Squid

Colossal Squid – Te Papa
Te Papa Tongarewa, The National Museum of New Zealand has the world’s only complete Colossal Squid .
It was found and frozen in Antarctica in February 2007
It was defrosted and examined in April 2008, when Te Papa set up a webcast and blog
It went on display at Te Papa in December 2008.
Thousands of people lined the streets for weeks after the exhibition opened. Numbers went through the roof!

The Big Thaw – The Schedule
Sunday, 27 April : Giant squid removal from freezer Monday, 28 April: Small colossal squid removal from freezer. Examination of giant squid 3pm: large colossal squid removal from freezer. Tuesday, 29 April : Examination of giant squid specimen; afternoon: examination of small colossal specimen. Wednesday, 30 April : Before 11am: Unfolding and examination of the larger colossal squid 11am-2pm: Media 2pm-onwards: Filming by Discovery Channel 5pm: Defrost continues 9pm: Fixation of specimens in formalin 1 May : > Series of lectures - The Quest for knowledge: the elusive giant and colossal squid > Science Express - Colossal squid: the dissection The lectures will be recorded and available from this website later on. 2 May : Series of lectures - The Quest of knowledge: the elusive giant and colossal squid The lectures will be recorded and available from this website later on. 6 August: The squid is moved to its final display tank. 31 August: The documentary made during the thawing is aired on Discovery Channel for the first time.

http://www.R2.co.nz/20080427/squid-1.asx

http://blog.tepapa.govt.nz/category/colossal-squid/

Innovation: Changing the way we experience products and/or services
Colossal Squid: transformative innovations
Experience : multi-platform design & scientific communication (end-to end program which captures imagination, curiosity and illustrates relevant issues)
Engagement : co-created content, multiple channels (blog, game, physical exhibit)
Environment : flexible practices, organisational management (exhibition scheduled due to public interest in thaw)

Supports making museums relevant to the entire community … Desiree Rogers

Museums???? August 2009
EXECUTIVE OFFICE OF THE PRESIDENT NATIONAL ECONOMIC COUNCIL OFFICE OF SCIENCE AND TECHNOLOGY POLICY
A STRATEGY FOR AMERICAN INNOVATION: DRIVING TOWARDS SUSTAINABLE GROWTH AND QUALITY JOBS

INNOVATION ISLAND
Disconnect between potential advocacy and leadership in innovation
- content, programming, audience and mission
Actual recognition in broader society

Design-driven innovation
Radical innovation occurs when 'interpreters' create a discourse around particular problems. The network effect of this discourse leads directly to innovative outcomes.
Verganti’s method is summarised as:
Listening
Interpreting
Addressing

Listening
Every company is surrounded by interpreters who can collaborate in the development of new products & services
They tend to be individuals who, through their own processes:
research specific scenarios
develop knowledge about products and services
are willing to share knowledge ( Verganti p 118)
4 August 2009 Connecting for Innovation Swinburne University

Step 1: Who are interpreters?
Attracting a group of interpreters requires identifying them:
they tend to share the same question
the work which they produce helps shape socio-cultural models and influence people’s meanings, aspirations and desires (1)Vergati p 119
Further reference Wiebe E. Bijker and John Law, eds. Shaping Technology, Building Society: Studies in Sociotechnical Change. Cambridge, MA: MIT Press 1994)

Interpreters for Museums Museums Artists Cultural Organisations media users firms in other industries technology suppliers sociologists marketers anthropologists designers retail & delivery firms research & educational institutions

Creating a discourse
A circle of researchers/interpreters
engaged implicitly and explicitly in a continuous dialogue
exchanging insights, interpretations and proposals in the form of artwork, studies, speeches, prototypes and products
testing robustness of their assumptions and share visions (Verganti p119)

Why would people engage?
provide unique opportunity to voice opinions, research & ideas
interpreters act as beacons of cultural production therefore can receive significant attention from media, public, cultural organizations, government agencies
situate people as leaders in their field
give voice to end-users within a highly specialised discourse
provide mediators with new networks between interpreters
potential engagement in pilots and/or cultural prototypes

Evolved method based on Verganti
Discourse : creating the design discourse through social media
Design : creating connected innovation ecosystem methods, tools, and testing through internal pilots,
Crowdsourcing : disseminating results, tools and methods through external projects and eliciting crowdsourced responses, feedback, improvements etc.
Interpretation : reviewing tools and methods of the connected ecosystem, identifying future challenges

Next steps…
Identify potential projects where new methods can be tested to explore innovative, transformative practices in
Experience : multi-platform design & scientific communication (end-to end program which captures imagination, curiosity and illustrates relevant issues)
Engagement : co-created content, multiple channels (blog, game, physical exhibit)
Environment : flexible practices, organisational management (exhibition scheduled due to public interest in thaw)

Contact
Associate Professor
Angelina Russo, PhD
+613 8456 6202
+61 416 106 097
[email_address]
23 November 2009 http://www.linkedin.com/in/angelinarusso Twitter: artech05 http://www.museum30.ning.com http://nlablog.wordpress.com

Angelina Russo - Innovation Island

by National Digital Forum on Dec 02, 2009

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Angelina Russo - Innovation Island Presentation Transcript