A presentation made at dCamp Bangalore about using Maslow's Theory in determining feature priority...

1. User motivation a product development framework -navneet nair

6. Framework?

15. The ideal process study the market, define the product, build the basic product, get the interactions right get a stable product, invest in quality, customer support gather evangelists, build the community, make sure the right people are using it invest in the brand experience cycle, marketing-to-point of sale-to-user experience-to-support sit back, relax, start work on the next great product

17. Case studies

20. Steve Jobs “ If you want to make a revolution, you have to raise lowest common denominator.”

24. Steve Jobs “ I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.”

26. Q&A