1. Audience I think this advertisement is aimed at sporty people and people that feel the need to survive according to Maslow's theory The slogan is very small and you cannot really see it says ‘increase your performance’ this is suggesting to the audience that when you buy this particular product your perform to do certain things will improve The product that is being sold is an energy bar it is not very visible in the advertisement it is very small in the corner Lighting There are two different types of lighting this lighting is very effective because the part where the woman's shadow is the background is quite lighter than the side where the background is darker and I think it stands out , it catches my eye plus the lightening is a main effect that makes the advert very easy to understand Font The font is very small you cannot really read it but a good point about this advertisement you do not need the font/slogan to understand what is going on . The motive for the advertisement is to improve the performance of an athlete it gives you energy .This product fulfils the need to achieve, the need for affiliation and also the need to survive according to Abraham Maslow’s theory Brand The brand name is very good because as soon as the audience here the name they already know what kind of product is being sold.