The document discusses the macroenvironment and its importance for marketing strategies. The macroenvironment consists of six key factors - demographic, economic, cultural, natural, technological, and legal - that shape opportunities and pose threats. These factors include population trends, technology changes, economic conditions, and natural environment issues. Understanding the macroenvironment is important for a SWOT analysis and adapting to constant changes in the larger environment that are outside a company's control.

1. ANURADHA THORAT
SHALINI SINHA
NATANSH DUBEY

2. Macroenvironment
 The larger forces of the society that affect the micro
environment are collectively referred to as the macro
environment.
 The company and all other actors operate in a larger
macro environment of forces.
 These forces shape opportunities and pose threats to
the company.
 There are six major forces in the macro environment
from marketing perspective.
 These forces affect the marketing plan.

3. IMPORTANCE OF MACRO
ENVIRONMENT
Consists of six components namely:
Demographic ,economic
cultural,natural,technological and
legal
Trends and developments in these
macro environments influence the
marketing strategies.

4. Demographic
forces
Company
Natural
Technological
Economic
Political
Social

5. SWOT ANALYSIS
 S- Strengths
 W-Weaknesses
 O- Opportunities
 T- Threats

6. WE LIVE IN A CONSTANTLY
CHANGING ENVIRONMENT

7. Demographic factors
 Population Growth
 Population age mix
 Ethnic markets
 Educational groups
 Household Pattern
 Geographic Shifts in Population
 Shift from mass market to micro market.

8. THE WORLD AS A VILLAGE
 IF THE WORLD WERE A VILLAGE OF 100 PEOPLE
 61 would be Asian(20 chinese 17 Indian),14 African, 11
European , 8 Latin American,5 north american and
only one from Australia or Antarctica.
 There would be 18 cars in the village
 18 villagers are unable to read and write
 33 have cellphones and 16 ae online on the internet.
 63 villagers have inadequate sanitation
 30 villagers would be unemployed
 By the end of the year one villager would die and two
new would be born so the population would climb to
1o1!

9. TECHNOLOGICAL FACTORS
 Changes rapidly
 Creates new markets and opportunities
 Challenge is to make practical.
 Safety methods result in higher research cost.
 Challenge vests upon technology to make it
affordable since the competition is high.

10. Increasing population Increasing Pollution
Factors affecting
Unregulated
Industrialisation
natural
environment
Increasing Consumerism

11. Economic Factors
 Inflation Rate
 Repo Rate
 Exchange Rate
 Revenue and Profitability
 Capital Availability
 Taxation policy

12. Social Factors
 Values
 Attitudes
 Lifestyle

13. Political Factors
 INCLUDES:
 Laws
 Government Agencies
 Pressure Groups
that
Influence or limit various organisations and individuals
in a given society.

14. CONCLUSION
 Macro environmental factors are those factors which
are beyond the scope of control of an organization.
 An organization can alter its own policies as per the
macroenvironmental conditions but not the condition
itself.
 The organization ,though a mechanised body in itself
cannot work in isolation and is always under the
influence of the external forces viz. macro
environment.

15. THANK YOU 