“MARKETING is a process of transferring a product or service to a buyer at a competitive price in order to satisfy his or her need” http://www.mouthshut.com/blog/eeejuprqsm/

2.  “MARKETING is a process of transferring
a product or service to a buyer at a
competitive price in order to satisfy his
or her need”

3.  Production Concept
 Product Concept
 Selling Concept
 Marketing Concept
 Societal Marketing Concept

4.  According AMA : an organisational function
and a set of processes for creating,
communicating and delivering value to
customers and for managing customer
relationships in ways that benefit the
organization and its stakeholders.

5.  “SELLING is a process of transferring a
product or service to a buyer at a price
regardless of his or her need”

6.  Marketing starts with the buyer and focuses constantly on
buyer’s needs.
Selling starts with the seller and is preoccupied all the time
with the seller’s needs
 Marketing convert “customer needs” into products.
Selling convert ‘products’ into Cash
 Marketing as a customer satisfying process
Selling as a goods producing process

7.  In marketing ‘Customer satisfaction’ is the primary
motive
In selling Sales is the primary motive
 Marketing is more ‘pull’ than ‘push’
Selling involves ‘push’ strategy
 Marketing includes the activities like marketing
research, product planning & development, pricing,
promotion, distribution, selling etc
Selling is a part of marketing

8.  Marketing starts with before the production of
goods and services,
Selling comes after production and ends with
the
delivery of the product and collection of
payment.
 Marketing find the right products for customers.
Selling to find the customers for products.
 Marketing views the customer as the very
purpose of the business.
Selling views the customer as the last link in
the business