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Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of  Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com
TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st  Century Marketing, Abigan
Which is most difficult to market? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Which is most difficult to market? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketed?
Healthcare? ,[object Object],[object Object],[object Object]
Which is most difficult to market? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Which is most difficult to market? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th  ed 8
The shared experiences, stories, beliefs and norms that characterize an organization. ,[object Object],[object Object],[object Object],[object Object],[object Object],9
_______ is the shared experiences, stories, beliefs and norms that characterize an organization. ,[object Object],[object Object],[object Object],[object Object],[object Object],10
Corporate Culture ,[object Object],Corporate Culture 11
Corporate Culture ,[object Object],[object Object],12
The shared experiences, stories, beliefs and norms that characterize an organization. ,[object Object],[object Object],[object Object],[object Object],[object Object],13
_______ is the shared experiences, stories, beliefs and norms that characterize an organization. ,[object Object],[object Object],[object Object],[object Object],[object Object],14
Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th  ed 15
The following define the major competitive spheres within which the company will operate except ______. ,[object Object],[object Object],[object Object],[object Object],[object Object],16
Which of the following defines the major competitive spheres within which the company will operate? ,[object Object],[object Object],[object Object],[object Object],[object Object],17
Competitive Spheres ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],18
Competitive Spheres ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],19
The following define the major competitive spheres within which the company will operate except ______. ,[object Object],[object Object],[object Object],[object Object],[object Object],20
Which of the following define the major competitive spheres within which the company will operate? ,[object Object],[object Object],[object Object],[object Object],[object Object],21
TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
Which statement is false in the natural environment trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com 23
Which statement is false in the natural environment trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com 24
Natural Environment… www.danielberroya.blogspot.com Increased  Energy costs Shortage of raw materials Anti-pollution pressures Government protections 25
What is Natural Environment? ,[object Object],[object Object],www.danielberroya.blogspot.com 26
Which statement is false in the natural environment trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com 27
Which statement is false in the natural environment trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com 28
TOP 10 Learning Questions for Ch 4: Conducting  Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011
The following are Questionnaire Do’s and Don'ts except: ,[object Object],[object Object],[object Object],[object Object],[object Object],30
The following are Questionnaire  Don'ts except: ,[object Object],[object Object],[object Object],[object Object],[object Object],31
Questionnaire Do’s and Don'ts  32
Ambiguous ,[object Object],33 Ambitious -  eagerly desirous of achieving or obtaining success, power, wealth, a specific goal, etc.
The following are Questionnaire Do’s and Don'ts except: ,[object Object],[object Object],[object Object],[object Object],[object Object],34
The following are Questionnaire Don'ts except: ,[object Object],[object Object],[object Object],[object Object],[object Object],35
TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets   Jem Caraig December 16, 2011 For use  in the Marketing Management Class of  Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com
These Herzberg Theory definitions are true, except… ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jemcaraig.blogspot.com
The following Herzberg Theory definitions are true, except… ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jemcaraig.blogspot.com
Herzberg’s Two-Factor Theory 40 Dissatisfaction and  Demotivation Employees  not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene  Factors Motivator Factors
Herzberg’s Two-Factor Theory 41 Behavior is guided by  motivating  and hygiene factors Dissatisfaction and  Demotivation Employees  not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene  Factors Motivator Factors
These Herzberg Theory definitions are true, except… ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jemcaraig.blogspot.com
The following Herzberg Theory definitions are true, except… ,[object Object],[object Object],[object Object],[object Object],[object Object],http://jemcaraig.blogspot.com
Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th  ed 44
In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],45
In the Buying Center, ________ are the people who define specifications and provide information for evaluating alternatives. ,[object Object],[object Object],[object Object],[object Object],[object Object],46
The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers 47
The Buying Center ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],48
In the Buying Center, who are the people who define specifications and provide information for evaluating alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],49
In the Buying Center, ___________ are the people who define specifications and provide information for evaluating alternatives. ,[object Object],[object Object],[object Object],[object Object],[object Object],50
TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets)  Nailah P. Cristobal December 16, 2011 Marketing Management Class of  Prof. Remigio Joseph De Ungria Colorful Me
___________ are consumers who buy only one brand all the time. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com
What type of consumers buy only one brand all the time? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com
Loyalty Status http://nailah08.blogspot.com
4 Groups Based on Loyalty Status ,[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com
___________ are consumers who buy only one brand all the time. ,[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com
What type of consumers buy only one brand all the time? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://nailah08.blogspot.com
Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th  ed http://www.slideshare.net/rochedeluta 58
http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include? ,[object Object],[object Object],[object Object],[object Object],[object Object],59
http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one? ,[object Object],[object Object],[object Object],[object Object],[object Object],60
Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization 61
Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization Personalizing marketing  is about making sure  the brand and its  marketing are relevant  as possible to as many customers as possible Integration marketing is about mixing and matching marketing activities to maximize their individual and collective effects Internal branding is activities and  processes that help to inform and inspire employees. 61
http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new theme in designing brand-building marketing programs. Which one does not include? ,[object Object],[object Object],[object Object],[object Object],[object Object],62
http://www.slideshare.net/rochedeluta Holistic marketers emphasize three important new themes in designing brand-building marketing programs except for one? ,[object Object],[object Object],[object Object],[object Object],[object Object],63
Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of  Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com

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Revised mt questions

  • 1. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com
  • 2. TOP 10 Learning Questions for (Chapter #1) Paul Abigan December 15, 2011 Chapter 1 21 st Century Marketing, Abigan
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  • 9. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 8
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  • 16. Top 10 Questions (Chapter #2) Catherine Ansay December 15, 2011 Chapter 2 Marketing Management, Kotler 14 th ed 15
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  • 23. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
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  • 26. Natural Environment… www.danielberroya.blogspot.com Increased Energy costs Shortage of raw materials Anti-pollution pressures Government protections 25
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  • 30. TOP 10 Learning Questions for Ch 4: Conducting Marketing Research and Forecasting Demand Ma Alexandria Bulaon December 16, 2011
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  • 37. TOP 10 Learning Questions for Chapter 6: Analyzing Consumer Markets Jem Caraig December 16, 2011 For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria http://jemcaraig.blogspot.com
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  • 40. Herzberg’s Two-Factor Theory 40 Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors
  • 41. Herzberg’s Two-Factor Theory 41 Behavior is guided by motivating and hygiene factors Dissatisfaction and Demotivation Employees not dissatisfied, but not motivated Positive satisfaction and motivation http://jemcaraig.blogspot.com Hygiene Factors Motivator Factors
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  • 44. Top 10 Questions for (Chapter #7) Marika Chavez December 15, 2011 Chapter 7 Marketing Management, Kotler 14 th ed 44
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  • 47. The Buying Center Initiators Users Influencers Deciders Approvers Buyers Gatekeepers 47
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  • 51. TOP 10 Learning Questions for (Chapter 8- Identifying Market Segments and Targets) Nailah P. Cristobal December 16, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me
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  • 58. Top 10 Learning Questions for Chapter 9 Creating Brand Equity Roche Deluta December 15, 2011 V56 Marketing Class of Prof. Remigio Joseph De Ungria Chapter 9 Marketing Management, Kotler 14 th ed http://www.slideshare.net/rochedeluta 58
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  • 61. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization 61
  • 62. Designing Holistic Marketing Activities http://www.slideshare.net/rochedeluta Personalization Integration Internalization Personalizing marketing is about making sure the brand and its marketing are relevant as possible to as many customers as possible Integration marketing is about mixing and matching marketing activities to maximize their individual and collective effects Internal branding is activities and processes that help to inform and inspire employees. 61
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  • 65. Revised Learning Questions for (Chapters 1-4, 6-9) Group 1 Nailah P. Cristobal December 30, 2011 Marketing Management Class of Prof. Remigio Joseph De Ungria Colorful Me http://nailah08.blogspot.com