A presentation about Zovi.com company evolution, strategy of the company, acquistions etc.

1. BY
NAGARJUNA NAGILLA

2. CONTENTS
 INTRODUCTION
 OBJECTIVE
 ABOUT THE PRODUCT
 BUDGET DISTRIBUTION
 MEDIUMS SELECTED
 ADS FOR PARTICULAR MEDIUM
 ROI CALCULATION
 SUMMARY

3. SARTAJMEHTA SATISH MANI KAVINDRA
MISHRA
FOUNDERS OF ZOVI.COM

4. CEO OF THE ZOVI
MANIS
H
CHOPR
A

5. INTODUCTION
 ZOVI.COM was founded in the year 2010 .It
is an apparels and accessory online website for
both men and women
 Main idea of launching Zovi website is
making local Brands of accessorys and
apparels available at reasonable cost
compared to offline retailers.This is the main
concept of zovi.com

6. ZOVI’S CONCEPT

7.  ZOVI first started selling of shirts and belts
online.
Later it expanded its selling to women
accessories then scaling up of zovi products
took placed.
AQUISTION:
Zovi acquired inkfruit in 2013

8. PRODUCTS WHICH ZOVI.COM
SELLS
 MEN WOMEN
SHIRTS WESTERN WEAR
POLOS ETHENIC WEAR
TEES HANDBAGS
BOTTOM ACCESSORIES
FOOTWEAR FOOTWEAR
ACCESSORIES WINTER WEARS
WINTER WEARS

9. Rating of zovi.com
 According 2013 top 30 ecommerce sites
zovi.com
Stood at 23rd place.
According to latest Alexa.com ranking:
Flipkart occupied 7th position
Jabong occupied 12th position
Amazon occupied 13th position
Snapdeal occupied 16th position
Myantra occupied 17th position
Ebay occupied 20th position
Zovi.com occupied 57th position.

10.  The main competitors of zovi.com are as
follows
 Flipkart
 Jabong
 Amazon
 Snapdeal
 Myntra
 ebay

11. According to alexa
0
10
20
30
40
50
60
bounce rate page per view daily time on site
flipkart
jabong
amazon
snapdeal
myntra
ebay
zovi

12. People coming to google before coming to
website
0
5
10
15
20
25
30
35
google

13. People coming to fb before coming to
website
0
1
2
3
4
5
6
7
8
facebook
facebook

14. According to alexa.com
 Searches for zovi.com is very less (9.4%)
 Hence text advertisment, display
advertisement is
Required on SEARCH ENGINE to make it move
to top
Position.
Maximum of the customers comes from
facebook after
Search engine. Hence facebook should be used
in all

15. OBJECTIVE
 The main objective of the project is to
 Brand awarness – facebook engagement
 Sales of the products-
 fb (click through website)
 Google text ads and display ads

16. About the product:
 The products choosens are apperals (upto
independence day only)
 The products choosen are footwear’s for both
men and women.

17. BUDGET ALLOCATION
 TEXT ADVERTISEMENT - 40k
 DISPLAY ADVERTISEMENT- 30k
 FACEBOOK ADVERTISEMENT- 30k

18. ENGAGEMENT IN FACEBOOK

19. CLICK THROUGH WEBSITE
IN F.B

20. GOOGLE TEXT ADS

21. GOOGLE DISPLAY ADS

22. ROI CALCULATION (fb)
 Money placed on fb 30,000
 ON fb ctw reached 18,80,000
 Expecting people viwed 18,80,00
 Expecting sale of 10% on 18,80,00 i.e
9,00,000.
Through fb.

23. SUMMARY
 The key finding outs from this project are
zovi.com website need to be improved as we
seen its bounce rate is pretty high.
 Brand awarness for zovi.com should be
created
 Lot of search ads should be created as it as
less people coming from google search
engine.