Presented to a client back in 2006 in relation to addressing critical data issues in Customer Data Integration, directly impacting Business Services to Customers. It is important to understand that data issues can originate due to several factors, and the most challenging ones will be the ones that originate due to business rules, which by themselves are sound and legitimate, however result in generating data that conflicts other requirements when viewed from a strategic view. I presented these slides to align the disparities and propose a solution that balances both sides of the equation - which, by the way , in my opinion, is the right approach

1. Introduction
• A Data Integration Hub
• Information quality (IQ) ? System IQ quotient ?
• Data quality grading & compliance
• Information reliability (IR) quotient
• “Valid data“ , “Invalid data” relative terms - skewed inference/
judgment?
• The challenges, the opportunity….in information management
….for a “information” integration system
ARE WE THERE?

2. The “Hub”
• A confluence of information components
• Adapt to “needs” or advocate compliance to partners
• No room for (mis)information , simply visibility and a strategic
decision making aid.
• Meta data (or is it meta information?) The R2 factor
• “Bang for the buck” & “room for cream”
I have learned that two people can look at the exact same thing and see something totally different. - James Rhinehart

3. “Grading”
Process – the information “ super mart”

4. “Case in Point” -1
Case: Address information
Quality Compliance Rules
Compliance verification
Compliance enforcement
Partners Partners
A B A B
Compliance parameters Compliance parameters
Partner Address Line Missing 10.00% 2.00% Address Line Missing 10.00% 2.00%
raw data City Missing 13.00% 5.00% City Missing 13.00% 5.00%
Zip Missing 20.00% 10.00% Zip Missing 20.00% 10.00%
Locally not determinant ZIP 30.00% 2.00% Locally not determinant ZIP 25.00% 0.00%
Domestic compliant 40.00% 85.00% Domestic compliant 40.00% 85.00%
International compliant 5.00% 10.00% International compliant 5.00% 10.00%
Locally compliant 60.00% 90.00% Locally compliant 60.00% 90.00%
Overall Compliance 67.00% 90.00% Overall Compliance 68.00% 95.00%

5. “Case in Point” -2
Case: Address information
Publishing quality to partners/management
Grades based on business rules stored (business
meta information) & published to the
management for strategic
decision-making
Grade
A B C D
Data component
Address 60.00% 15.00% 10.00% 15.00%
Identify information at abstract
level & start grading the Quality

6. Questions & Answers
Thank you
Presentation by
Nandeep Nagarkar
WE CAN BE THERE !