Access to markets
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The document discusses strategies for accessing markets in India. It notes that while tier 1 markets receive most attention, tier 4 markets are actually just as large. It also notes that success requires targeting specific market clusters and segments, with different economics and team structures needed for different tiers. The document advocates developing customer insights, building a robust business organization, and balancing stakeholder interests in order to align strategies and have the best chance of winning in the market.
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Access to markets
- 1. Access to Markets – Strategy - Myth & Reality © Collabrant Incubators Pvt Ltd M Sundarraj, Founder Director-Collabrant Incubators Pvt Ltd
- 2. ACCESS Ideation is easier than execution © Collabrant Incubators Pvt Ltd
- 3. First.. Lets unravel the market maze, © Collabrant Incubators Pvt Ltd known as India
- 4. What everyone is talking nowadays.. © Collabrant Incubators Pvt Ltd
- 5. What is not fashionable to talk about is .. that India co-exists with Bharat © Collabrant Incubators Pvt Ltd
- 6. This is quite obvious- the Big(?) Markets © Collabrant Incubators Pvt Ltd
- 7. What is not obvious.. Tier 4 is as big as Tier 1 © Collabrant Incubators Pvt Ltd
- 8. The Future ? © Collabrant Incubators Pvt Ltd
- 9. • Fewer Customers • Higher price points • Shorter supply chain • Great visibility • High quality sales effort • Higher Competition © Collabrant Incubators Pvt Ltd Making Economics Work in Tier 1 & 2
- 10. Making Economics Work in Tier 3 & 4 • Several Customers • Lower Volume /customer, but higher throughput © Collabrant Incubators Pvt Ltd • Longer supply chain • Poor Visibility • Relationship based selling
- 11. Target Market? • Which India??? • Which Clusters/ Segments?? • What sequence of Roll-Out? • What economics? • What team structure? ?????????????????????????????????????????????????? © Collabrant Incubators Pvt Ltd Several mini-markets, not one large enough to keep MARKETERS happy?
- 12. The Path to Market Success © Collabrant Incubators Pvt Ltd What people think it looks like? What it actually looks like!
- 13. 3 THINGS Access to Strategy Access to Talent Access to Funds © Collabrant Incubators Pvt Ltd Leads to Brings RECONSIDER THE SEQUENCE?
- 14. 2 STAGES Business Plan & Model Pilot Test © Collabrant Incubators Pvt Ltd
- 15. 1 PROCESS © Collabrant Incubators Pvt Ltd
- 16. WHAT OFTEN HAPPENS! © Collabrant Incubators Pvt Ltd
- 17. DOING IT ! HOW WE END UP © Collabrant Incubators Pvt Ltd
- 18. HAPPENS? AND THEN THIS © Collabrant Incubators Pvt Ltd
- 19. Now that we are done with the myths.. What does it really © Collabrant Incubators Pvt Ltd take to WIN ?
- 20. © Collabrant Incubators Pvt Ltd
- 21. Developing Strategic Building Appropriate Customer Insight & Financial Structure & Sustainable Business Management Controls Building ROBUST BUSINESS ORGANIZATION © Collabrant Incubators Pvt Ltd Organizing People- Balancing & Aligning Processes & Conflicting Stakeholder Technology / Partner interests
- 22. © Collabrant Incubators Pvt Ltd
- 23. ALIGN, TO WIN! © Collabrant Incubators Pvt Ltd
- 24. © Collabrant Incubators Pvt Ltd Helping you take the leap of faith