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Access to markets

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  • 1. Access to Markets – Strategy - Myth & Reality © Collabrant Incubators Pvt LtdM Sundarraj, Founder Director-Collabrant Incubators Pvt Ltd
  • 2. ACCESSIdeation is easier than execution © Collabrant Incubators Pvt Ltd
  • 3. First.. Letsunravel themarket maze, © Collabrant Incubators Pvt Ltd knownas India
  • 4. What everyone is talking nowadays.. © Collabrant Incubators Pvt Ltd
  • 5. What is not fashionable to talk about is .. that India co-exists with Bharat © Collabrant Incubators Pvt Ltd
  • 6. This is quite obvious- the Big(?) Markets © Collabrant Incubators Pvt Ltd
  • 7. What is not obvious..Tier 4 is as big as Tier 1 © Collabrant Incubators Pvt Ltd
  • 8. The Future ?© Collabrant Incubators Pvt Ltd
  • 9. • Fewer Customers • Higher price points • Shorter supply chain • Great visibility • High quality sales effort • Higher Competition © Collabrant Incubators Pvt LtdMaking Economics Work in Tier 1 & 2
  • 10. Making Economics Work in Tier 3 & 4 • Several Customers • Lower Volume /customer, but higher throughput © Collabrant Incubators Pvt Ltd • Longer supply chain • Poor Visibility • Relationship based selling
  • 11. Target Market?• Which India???• Which Clusters/ Segments??• What sequence of Roll-Out?• What economics?• What team structure??????????????????????????????????????????????????? © Collabrant Incubators Pvt Ltd Several mini-markets, not one large enough to keep MARKETERS happy?
  • 12. The Path to Market Success © Collabrant Incubators Pvt LtdWhat people think it looks like? What it actually looks like!
  • 13. 3 THINGSAccess to Strategy Access to Talent Access to Funds © Collabrant Incubators Pvt Ltd Leads to Brings RECONSIDER THE SEQUENCE?
  • 14. 2 STAGES Business Plan & Model Pilot Test © Collabrant Incubators Pvt Ltd
  • 15. 1 PROCESS© Collabrant Incubators Pvt Ltd
  • 16. WHAT OFTEN HAPPENS! © Collabrant Incubators Pvt Ltd
  • 17. DOING IT !HOW WE END UP © Collabrant Incubators Pvt Ltd
  • 18. HAPPENS?AND THEN THIS © Collabrant Incubators Pvt Ltd
  • 19. Now that we are done with the myths.. What does it really © Collabrant Incubators Pvt Ltd take to WIN ?
  • 20. © Collabrant Incubators Pvt Ltd
  • 21. Developing Strategic Building AppropriateCustomer Insight & Financial Structure &Sustainable Business Management ControlsBuilding ROBUST BUSINESS ORGANIZATION © Collabrant Incubators Pvt Ltd Organizing People-Balancing & Aligning Processes &Conflicting Stakeholder Technology/ Partner interests
  • 22. © Collabrant Incubators Pvt Ltd
  • 23. ALIGN, TO WIN! © Collabrant Incubators Pvt Ltd
  • 24. © Collabrant Incubators Pvt LtdHelping you take the leap of faith

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