Access to markets

365 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
365
On SlideShare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Access to markets

  1. 1. Access to Markets – Strategy - Myth & Reality © Collabrant Incubators Pvt LtdM Sundarraj, Founder Director-Collabrant Incubators Pvt Ltd
  2. 2. ACCESSIdeation is easier than execution © Collabrant Incubators Pvt Ltd
  3. 3. First.. Letsunravel themarket maze, © Collabrant Incubators Pvt Ltd knownas India
  4. 4. What everyone is talking nowadays.. © Collabrant Incubators Pvt Ltd
  5. 5. What is not fashionable to talk about is .. that India co-exists with Bharat © Collabrant Incubators Pvt Ltd
  6. 6. This is quite obvious- the Big(?) Markets © Collabrant Incubators Pvt Ltd
  7. 7. What is not obvious..Tier 4 is as big as Tier 1 © Collabrant Incubators Pvt Ltd
  8. 8. The Future ?© Collabrant Incubators Pvt Ltd
  9. 9. • Fewer Customers • Higher price points • Shorter supply chain • Great visibility • High quality sales effort • Higher Competition © Collabrant Incubators Pvt LtdMaking Economics Work in Tier 1 & 2
  10. 10. Making Economics Work in Tier 3 & 4 • Several Customers • Lower Volume /customer, but higher throughput © Collabrant Incubators Pvt Ltd • Longer supply chain • Poor Visibility • Relationship based selling
  11. 11. Target Market?• Which India???• Which Clusters/ Segments??• What sequence of Roll-Out?• What economics?• What team structure??????????????????????????????????????????????????? © Collabrant Incubators Pvt Ltd Several mini-markets, not one large enough to keep MARKETERS happy?
  12. 12. The Path to Market Success © Collabrant Incubators Pvt LtdWhat people think it looks like? What it actually looks like!
  13. 13. 3 THINGSAccess to Strategy Access to Talent Access to Funds © Collabrant Incubators Pvt Ltd Leads to Brings RECONSIDER THE SEQUENCE?
  14. 14. 2 STAGES Business Plan & Model Pilot Test © Collabrant Incubators Pvt Ltd
  15. 15. 1 PROCESS© Collabrant Incubators Pvt Ltd
  16. 16. WHAT OFTEN HAPPENS! © Collabrant Incubators Pvt Ltd
  17. 17. DOING IT !HOW WE END UP © Collabrant Incubators Pvt Ltd
  18. 18. HAPPENS?AND THEN THIS © Collabrant Incubators Pvt Ltd
  19. 19. Now that we are done with the myths.. What does it really © Collabrant Incubators Pvt Ltd take to WIN ?
  20. 20. © Collabrant Incubators Pvt Ltd
  21. 21. Developing Strategic Building AppropriateCustomer Insight & Financial Structure &Sustainable Business Management ControlsBuilding ROBUST BUSINESS ORGANIZATION © Collabrant Incubators Pvt Ltd Organizing People-Balancing & Aligning Processes &Conflicting Stakeholder Technology/ Partner interests
  22. 22. © Collabrant Incubators Pvt Ltd
  23. 23. ALIGN, TO WIN! © Collabrant Incubators Pvt Ltd
  24. 24. © Collabrant Incubators Pvt LtdHelping you take the leap of faith

×