3. Credits 2
A Facebook Preferred
Marketing API
Developer
Red Herring Top 100
Award Winner
50 Serving clients
around the
Countries world
4. Easy campaign creation 3
“EngageSciences allows us to create
and manage multiple campaigns
simultaneously with limited resource
The mixture of campaign types
and frequently refreshed content
helps to keep users engaged”
Chris Howard, Director
Online Marketing, Play.com
6. Mobile users can participate 5
Facebook doesn‟t support tabs on mobile. We use smartURL‟s
People are not able to interact with your and device detection
content and campaigns. Clicking on a link to serve up a mobile
in the newsfeed will not show your tab. view of your tabs
7. Publish campaigns to partners 6
The partner clicks on a
link and can preview
and then add the tab
A unique
activation
code and
link allows
partners
to add
your tab
to their FB
page
In a couple
of simple
steps
8. Multi-territory flexibility 7
With full page localisation the
administrator may clone a page
from the original master, and
provide an alternative layout
including different content for
each chosen country
1
Full page
territory &
language
localisation
Partial page
territory &
language
localisation
Partial page allows for an
2 advanced form of territory and
language personalization. It
solves the case where only a
particular area of the page
needs to change
9. Pages with overlays
Facebook Devices Page
Device List Page
Creator: Lee Shepstone | Modified: Thu May 24 2012
8
Top Phones Share
The Amazing Lumia 900
FREE from £30/ month on contract
Buy now Learn more
Beautifully different
Nokia Lumia – t he f astest way t o your favourit e people, places, and t hings.
Learn more
Device Title Lumia 800 Device Title Lumia 610
NEW
Lumia 900 Device Title Device Title Device Title
10. Action Specs & Advocacy 9
Incorporate custom
actions specs for
your brand that
generate stories
across Facebook
and that can also
be used for ad
targeting. In this
example Nokia are
using „Want it‟ and
„Own it‟.
Advocacy is used to
help promote the
product on the
overlay details
page. This is
collected, filtered
and published from
Engage Sciences
11. Reviews & pricing feed 10
Real time pricing
feed integration
ensures the latest
prices across
operators is
displayed to fans
A Bazaarvoice
integration shows
product reviews
to fans on the
overlay product
details page
ensuring all forms
of social
advocacy are on
display
13. The value & activity of each fan 12
Being able to
execute a social
campaign is
only the
beginning
We create a record
for every fan who
interacts with your
campaigns, so you
can understand
who they are over
time and the
conversions they
drive amongst their
friends. It is a
goldmine of data
that can be used to
14. Loyalty programs
Refer a friend
Start: Understand the program and get incentivised to start
Creator: Lee Shepstone | Modified: Tue Apr 03 2012
Refer a friend
Reward dashboard: Check your rewards and earnings
Creator: Lee Shepstone | Modified: Tue Apr 03 2012
13
Refer a friend Share
Refer a friend Share
Share. Reward. Earn.
Refer
hello alex
Welcome back to your reward dashboard.
9 Friends invited so far. You can always
invite more.
one
Refer just one friend to
five
Refer five friends to Nokia
win
Our top referrers can win
1 Referral unlocked. Get 25% off any
Nokia speakers or headphones
accessories.
Claim
Nokia, and claim your and you'll get an fabulous prizes. Each
reward. Your friend gets exclusive reward only month we give out
a deal too. available here. amazing and exclusive
prizes to our most loyal
fans. 2 More referrals to go. Unlock your next reward
when you reach 5 referrals.
Your friends who've joined
Nokia refer a friend
Recent fans collecting
rewards
Refer
Invite more friends Share to all
Get more friends on board Post to your wall, earn
when friends click through
Invite Share
15. That reward influence
Refer a friend
Check redemption: An invitee returns to the system to redeem
Creator: Lee Shepstone | Modified: Tue Apr 03 2012
Refer a friend
Enter: Confirm details, and supply proof of purchase
Creator: Lee Shepstone | Modified: Tue Apr 03 2012
14
Refer a friend Share
Refer a friend Share
Earn
hello octavia
1
Reward unlocked.
See your rewards below. Have your sales receipt or IMEI number
Share
Rewar
ready to claim.
2 More great offers
Click to see more offers available. almost done
Please confirm the details we have are correct.
£50 off. Get £50 off a White Nokia Lumia 800 from
Carfone Warehouse. Exclusive to Facebook. Name: Octavia
First name
Moneypenney
Surname
d
Claim my reward Email: Octavia@gmail.com
I would like t o be not ified about f ut ure deals and offers f rom Nokia
Dawson Moneypenney recommended
these offers to you
Proof of purchase
Please upload a scanned copy or picture of your receipt, showing the purchase
of your device. It can be in jpg, png or pdf format.
Provide
more great offers
Facebook Exclusive
Receipt : Upload rewards,
£50 off a White
Lumia 800
If you're looking for a white Nokia Lumia,
Device Identification - IMEI number
deals and
offers to
3 is the place to go. This is an exclusive
offer to Nokia Facebook fans.
Please carefully type your IMEI number into the space below . You can get it
from your phone by typing *#06#.
Get Voucher
£10 worth of apps
IMEI:
people in
Get your Facebook exclusive code,
which entitles you to a free set of
games on Windows Phone 7.
Finish
return for
Get Voucher providing
referral
Recent fans collecting
rewards, you can too. conversion
Refer
s amongst
their
16. A console to find & publish fans 15
1 Set up feeds that
concern your campaign
from across the social
web
2
Monitor, filter, find and
publish to your campaign
pages
