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SXSW = FOMO BIMA ThirstDay
- 1. SXSW @ BIMA ThirstDay Gareth James CCO TMW Unlimited @mrgarethjames
- 2. 1 x SPEAKER 1 x HEAD OF LABS 1 x COMPETITION WINNER 1 x ME
- 3. AN APOLOGY This presentation makes liberal reference to and frequent use of the phrase “FOMO”. (the fear of missing out) “FOMO” is a word I personally avoid unless muttered with blunt sarcasm. I have heard it so frequently in SXSW that I have it lodged into my brain - this is my chance to get it out.
- 4. SXSW = FOMO
- 5. 300+ TALKS A DAY
- 6. NON STOP RSVP & WHATSAPP
- 7. Did you go to “The Future of Porn Is 3D Virtual Reality?” No I was at Mashable You missed out.
- 8. BRAND NOISE
- 11. Stunts.
- 18. “Just when you think you’ve discovered every awful aspect of humanity, along comes a new and innovative way to despise people you barely even know. Meerkat is that thing.” - Venture Beat
- 19. SAY NO TO FOMO
- 20. THANKS
Editor's Notes
- Annual competition to go. Marlen – women in tech Marc – Labs, tech innovarion Martin – talking about games marketing Me – I got to go gonzo
- Navigating the glutinous list of speakers, socials, screenings, performances and parties is overwhelming. Something that I noticed this year over and above other years was the overwhelming sense that other better things might be happening elswhere.
- Daunting schedule – talks
- Feeding off the fomo, registers you for all the free parties autmatically = SPAM Feeding off the fomo, registers you for all the free parties autmatically = SPAM
- Feeding off the fomo, registers you for all the free parties autmatically = SPAM Feeding off the fomo, registers you for all the free parties autmatically = SPAM
- Gaming the FOMO
- Brands everywhere. Publicity stunts
- Macdonnalds did it with scale. Texan scale scale. They had a huge food truck, giving out free chips. I thought it strange that MCD was there, no real cache with tech or music industry, just lots of money Ronald McDonald statues urged you to take selfies with him, as if some ironic Instagrams could undo decades of McDonald’s being a deeply uncool, casually vilified brand.
- Bump into books Your next read might be literally around the corner. Squirl bridges the gap between books and the real world. The places you pass by become portals into the stories unfolding right where you are standing.
- App “Quivver” weren't prepared for how much of a media frenzy Dating app that allows humans not algorhytms to chose each other. But it got som much coverage they freaked out and didn’t own up to the stunt.
- And then this guy gets handcuffed arrested and runs away. I no longer know whats real and whats made up.
- Overload. Confusion. Minial takeout.
- Pete cashmore, Tony Hawk Jimmi fallon Perfect for behind the scenes selfie stick weilding vloggers. Twitter really hates it, they tried to block some of the social piggybacking
- Don’t worry about missing out. No matter what you see you’ll learn
- Don’t worry about missing out. No matter what you see you’ll learn