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Happy 2013 from Team MarketingProfs
Team MarketingProfs recorded a special New Year’s message for our incredible community members like you.
We’ll continue to bring you all the best marketing know-how in 2013, and we hope it helps you have your most successful year ever!
Happy New Year!
B2B Marketing: Our Shared History (From the 2012 MarketingProfs B2B Forum)
From the 2012 MarketingProfs B2B Marketing Forum in Boston - see our Best Of B2B Forum for just $44.99 with coupon code FBFIVE: http://mprofs.com/fbfive
"Business-to-business marketing gets a bum rap sometimes, doesn’t it?
And meanwhile, B2B marketers get mislabeled as boring. Serious. Stuffy people in suits.
But throughout the rich and storied tradition of B2B marketing, we’ve seen nothing but innovation--and the desire to push ahead.
So, no, B2B marketers aren’t boring. And there’s plenty of evidence to the contrary. In other words, B2B marketing has always been an exciting plac...
MarketingProfs B2B Forum: You’re Comin’, Right?
Some of our favorite Boston marketers show off one of Boston’s best qualities -- the accent! We can’t wait for the B2B Forum October 3-5 and know you’ll have a *wicked* good time. So, you’re comin’ right?
Looking to Hire or Be Hired? Turn to Social Media (Job Recruiters Love It, Too)
21 May 2013, 08:42 AMWith 98% of recruiters using social media in 2012 and the greatest opportunity for the staffing industry in 2013 being “access to passive candidates via social media,” the potential payoff for taking advantage of LinkedIn, Facebook, and Twitter for recruiting has never been stronger.
My company, Bullhorn Reach, recently published the 2013 North American Social Recruiting [...]
If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing
20 May 2013, 09:05 AMGamification. If you hear the word and immediately think of points, badges, and leaderboards, don’t worry—you’re not alone. The almighty Wikipedia defines gamification as “the use of game design techniques and game mechanics in non-game context to solve problems and engage audiences.”
The idea is to take something fun and apply it to a situation [...]
The Psychology of Sales: Six Facts Every Brand Should Know
17 May 2013, 09:02 AMDiscount retailers, such as Target, Macy’s, and J.C. Penney, have tried various pricing strategies over the years to lure customers to buy more of their products. The primary tool in the competitive arsenal is to offer the best value because they know that customers are motivated to seek out price savings and great deals on [...]
iStrategy Miami: Crucial Takeaways From the Digital Marketing Event
16 May 2013, 08:55 AMiStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerly of Apple.
For those folks who couldn’t make it to iStrategy Miami, here are some key takeaways from an action-packed two-day event.
Harness the power of simplicity. [...]
What Marketers Can Learn From Moneyball
15 May 2013, 09:01 AMAny CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.
But many businesses aren’t operating on an all-star budget; when a company is growing, [...]