Conducted user testing (developed scenario, tasks and follow-up questions, oversaw analysis/results), designed new user experience for the checkout process and facilitated the development of the new checkout process with the client's development team. Outcome: +25.1% Ecommerce Conversion Rate lift for all traffic, +73.3% Ecommerce Conversion Rate lift for new visitors and +8.52% Ecommerce Conversion Rate lift for returning visitors