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PyramydAir Case Study - 25% Increase Ecommerce Conversion Rate

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Conducted user testing (developed scenario, tasks and follow-up questions, oversaw analysis/results), designed new user experience for the checkout process and facilitated the development of the new checkout process with the client's development team.

Outcome: +25.1% Ecommerce Conversion Rate lift for all traffic, +73.3% Ecommerce Conversion Rate lift for new visitors and +8.52% Ecommerce Conversion Rate lift for returning visitors

Published in: Design
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PyramydAir Case Study - 25% Increase Ecommerce Conversion Rate

  1. 1. PyramydAir.comCheckout Process Optimization - Control
  2. 2. PyramydAir.comCheckout Process Optimization - Treatment
  3. 3. Control VS. Treatments Key Results• Reduced an unnecessary step in the checkout process• Moved all CTAs above the fold if possible• +24.09% Ecommerce Conversion Rate lift for all traffic• +73.3% Ecommerce Conversion Rate lift for new visitors• +8.52% Ecommerce Conversion Rate lift for returningvisitorsVisitors Conversions Conv. Rate Result ConfidenceControl 4,178 956 22.88%Treatment 3,581 1,025 28.62% +25.087% 100%PyramydAir.comCheckout Process Optimization

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