Marketing plan for the sheraton hotel Presentation Transcript
Marketing Plan for the sheraton Hotel JFK Airport By: SynchiaMonestime HOTE 205-Hospitality Marketing
*Brief History* Sheraton hotels and resorts is a Starwood brand and it’s the world largest and oldest brand. The Sheraton hotel brand has been open for more than 70 years. With more than 800 hotel and resorts.
History continue Open in June 2008 The Sheraton JFK Airport hotel is a brand new, state of the art, full service hotel. Located in the heart of New York’s JFK intenational Airport.
Objectives To increase awareness of the business. To identify additional opportunities for promotion.
Action Plan What to do and how to do it.
Types of promotions we can do. Open promotion: the next time the guest stay on the weekend they get 20% off their room. Closed promotion: the guest can get free breakfast or dinner for a certain amount. Produce a new products or service Reward a free nigh.
How to get the business notice Advertising: sending out emails to future present and past guest. Keeping current list. Sending mails to the area with coupons Personalize letters Handing out brochures to local business to give out to their customers. Produce