Future of Web is Mobile by Dag Olav Norem

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  • Genres
  • Future of Web is Mobile by Dag Olav Norem

    1. 1. Internet. Mobile. Dag Olav NoremVP Product Management, Mobile 24.01.2011
    2. 2. The Internet population breakdown % of total Internet population In % of market Source: US Census Bureau / Nielsen Online, International Telecommunications Union, GfK via www.internetworldstats.com
    3. 3. Internet penetration per market In % of market Source: US Census Bureau / Nielsen Online, International Telecommunications Union, GfK via www.internetworldstats.com
    4. 4. Remaining growth potential per market In % of market Source: US Census Bureau / Nielsen Online, International Telecommunications Union, GfK via www.internetworldstats.com
    5. 5. p2p videoweb
    6. 6. Opera mobile browsers Keypad Interface Touch Interface
    7. 7. Our products: Opera Mini vs. Opera Mobile Opera Mini Opera Mobile User Interface Same cross platform UI Same cross platform UI Rendering Engine Server side Client side Compression technology Always enabled Enable or disable with Opera Turbo Target platforms All devices Mid to high end devices only More information at www.opera.com/mobile/specs
    8. 8. What the mobile Web looks like todaySpotlights key trends affecting mobile Web adoption worldwide throughanalysis of Opera Mini statshttp://www.opera.com/smw/
    9. 9. Opera Mini: 5 years today!
    10. 10. The future of the Web is mobile Opera Mini growth90,000,000 50,000,000,00080,000,000 45,000,000,000 40,000,000,00070,000,000 35,000,000,00060,000,000 30,000,000,00050,000,000 25,000,000,000 Unique users40,000,000 Page views 20,000,000,00030,000,000 15,000,000,00020,000,000 10,000,000,00010,000,000 5,000,000,000 0 0 2006 2007 2008 2009 2010
    11. 11. Where is the growth happening? Mobile subscribers emerging markets (mill) Mobile subscribers Developed markets (mill) 7000 6000 5000 4000 3000 2000 1000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
    12. 12. Drivers: Feature phones
    13. 13. Opera Mini runs on over 3000 handsets OS B2B solution Public Download J2ME Android iOS RIM (Blackberry) Symbian MTK BMP Windows Mobile* Other OS upon request
    14. 14. Mobile Browser Market Share iPhone vs. OperaSource Data: Stat Counter March 2010 iPhone | Opera Mini
    15. 15. The top countries for Opera MiniSince our first ever monthly Top 10 countries for Opera Mini usagereport (May 2008), the U.S. has 1 Indonesiafallen from 5th to 7th, while 2 RussiaPoland and Germany have bothfallen out of the top 10 3 India 4 ChinaRecently Philippines andBangladesh went up in the top 5 Ukraine20 countries ranking 6 South Africa 7 VietnamOther notables: 8 United States#11: Malaysia 9 Nigeria#20: Germany 10 Brasil Source: http://www.opera.com/smw/2010/08/
    16. 16. What we found in IndiaMobile Web in India is a massive India Stats (YoY)opportunity User growth 277.5 %Key metrics grow at significant Page view growth 354.2 %rate Data transfer growth 293.7 %Mobile browsing per user isincreasing Page views per user 414 Data transferred 7 MB per user Data transferred 17 KB per page Source: Opera research
    17. 17. What we found in India Top 10 websites 1 google.com 6 yahoo.com 2 facebook.com 7 songs.pk (8) 3 orkut.com (2) 8 wikipedia.org 4 youtube.com 9 zedge.net 5 getjar.com 10 vuclip.com Top 10 handsets 1 Nokia 5130 XpressMusic 6 Nokia 7210c 2 Nokia 2700c 7 Nokia N70 3 Nokia 2690 8 Nokia 6300 4 Nokia 2730c 9 Nokia 5233 5 Nokia 3110c 10 Nokia N72 Source: Opera research
    18. 18. What we found in India: lifestyle surveyUsers in India and Nigeria are the mosttolerant when it comes to textmessaging during restaurant meals.In India 88.5 % respondents said theybrowse the Web on their handsets morethan they browse on a laptop or desktopcomputerOnly 11.5 % respondents in India usedesktop or laptop computers as theprimary means of Internet access Source: Opera research
    19. 19. The ‘Mobile Only’ InternetGeneration December 2010 Alistair Hill
    20. 20. The ‘mobile only’ Internet generationIn developed economies the mobile internet is commonlythought of as an extension of the desktopinternet, providing an additional, convenient and portableaccess method.However for many people around the world, the mobilephone will be the primary, or only way to access theinternet. This will have profound effects, not only on thelives of these people, but on the Internet industry and theway brands communicate and interact with theseconsumers – the next billion consumers.
    21. 21. The mobile Internet is becoming the sole orprimary access method for many• It has often been assumed that the mobile Internet will be the sole access method for many. The results of recent client studies show that for roughly 50% of African and Asian mobile internet browsers this is the primary access method.• In contrast 22-25% of US and UK mobile internet browsers never or infrequently use the desktop internet. Mobile Internet Users Who Never or Infrequently Use the Desktop Internet 80 % 70 % % Mobile Browsers 70 % 59 % 57 % 60 % 55 % 54 % 50 % 50 % 44 % 40 % 32 % 30 % 30 % 25 % 22 % 19 % 20 % 10 % 0% Countries: Egypt, South Africa, Ghana, Nigeria, India, Indonesia, Thailand, China, US, UK and Russia
    22. 22. Emerging markets ‘mobile only’ browsersare mostly under 25• In emerging markets the vast majority of the ‘mobile only’ are under 25, the vast majority are male and many are in education.• In the developed world the ‘mobile only’ are a different segment. In the UK they are split more evenly with 58% over 25.• The US however provides interesting results, with most being over 25 and many on lower incomes. Mobile Only Generation 100% % Mobile Only Generation 90% 24 % 26 % 80% 70% 58 % 60% 76 % 50% 40% 76 % 72 % 30% 20% 42 % 10% 24 % 0% Nigeria India UK US Under 24 Over 25 Countries: Nigeria, India, US, and UK Date: July- November 2010 N= 6165
    23. 23. Content downloads and social networkingleads mobile browsing behaviour in Africa• Over 50% of mobile browsers go to sites for downloading games and music• Communication services such as social networking and email are popular• Almost half of respondents use search Top Genres of Mobile Internet Sites – Africa 7 60 % 55 % 54 % 52 % % Mobile Browsers 48 % 46 % 50 % 44 % 43 % 43 % 40 % 35 % 32 % 30 % 30 % 20 % 10 % 0% Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal Date: October 2010
    24. 24. Opera provides quasi-smartphone experiencefor feature phone users in Africa• Opera users are 33% more likely to use social networks than Non- Opera users and are comparable in behaviour to UK mobile browsers.• In the UK, smartphone owners are 20% more likely to use social networking than those who don’t own a smartphone. Mobile Internet Genres - Opera vs Non-Opera 70 % 65 % 63 %60 % 60 % 55 % 53 %54 % 50 % 46 % 40 %38 % % Group 40 % 34 % 30 % 20 % 10 % 0% Email Social networking Search News Sports information UK Africa 7 - Opera Africa 7 - Non-Opera Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal, UK Date: October 2010
    25. 25. Opera browsers use the mobile internet forlonger• Opera users are 19% more likely, compared to non-Opera users, to browse for more than 1 hour each time they go on the mobile internet.• Although not shown on this slide they are also 19% (the same percentage is a coincidence) more likely to browse for at least 1 hour each and every day. Average Session Lengths - Opera vs Non-Opera Browsers 70 % 140 119 60 % 107 120 50 % 85 100 40 % % Group 80 30 % 61 60 20 % 40 10 % 0% 20 -10 % Less than 5 mins 5-30mins 30-60 mins More than 1 hour 0 Opera Browsers Non-Opera Browsers Index Countries: Thailand Date: January 2011 N= 1074
    26. 26. Nokia dominates mobile browsing in Africa• 85% accessed the internet with a feature phone.• Of the 15% who used a smartphone nearly all were Nokia Symbian devices with almost no reported use of Android or iPhones. Mobile Internet Device Manufactures 100% 9% 90% 80% 11 % NA % Mobile Browsers 70% Other 12 % 60% ZTE Motorola 50% BlackBerry 40% LG 30% 61 % Samsung 20% Sony Ericsson 10% Nokia 0% OEM Countries: Nigeria, Kenya, Egypt, South Africa, Ghana, Tanzania, Senegal Date: October 2010
    27. 27. 66% of Kenyan ‘mobile only’ usersdownload mobile music• With limited or no access to the desktop Internet for many in Africa, the mobile Internet provides a significant opportunity for media and content companies.• 66% of the Kenyan ‘mobile only’ have downloaded music on their mobile, with almost half downloading games and videos. Content Downloading - Kenya 70 % 66 % % Mobile Only Generation 60 % 50 % 44 % 46 % 40 % 30 % 20 % 10 % 0% Music Games Videos Countries: Kenya Date: October 2010 N= 1009
    28. 28. 75% of Indonesian mobile browsers usesocial networks• Only 39% of Indian browsers use social networking. Social networking is interactive and lends itself to faster data speeds. India currently doesn’t have mass market 3G services, Indonesia does.• Search is the most popular mobile Internet activity in India.• Indian browsers look for cricket scores, Indonesian for soccer (football). Mobile Internet Genres in India and Indonesia 90 % 75 % 78 % 80 % 69 % % Mobile Browsers 70 % 60 % 49 % 51 % 50 % 42 % 39 % 38 % 36 % 40 % 29 % 30 % 20 % 5% 8% 10 % 0% Search E-mail Social Cricket News World and Local Soccer (Football) Networking News News India Indonesia Countries: India + Indonesia Date: July-August 2010 N= 2138
    29. 29. Over 90% browse the mobile Internet at home• With roughly half of Indonesian and Indian mobile browsers not using the desktop internet and over 90% using it in the home, it becomes clear that the mobile will play a very different role in these Asian countries compared to western markets. Location of Mobile Browsing 100 % 94 % 90 % 90 % % Mobile Browsers 80 % 70 % 60 % 60 % 50 % 40 % 31 % 33 % 33 % 31 % 30 % 26 % 19 % 19 % 20 % 10 % 0% At home Whilst outside Whilst on public At work At university or transport school Indonesia India Countries: India + Indonesia Date: July-August 2010 N= 2138
    30. 30. 57% of the Indian ‘mobile only’ don’t have abank account• In India, not only do the ‘mobile only’ not use the desktop internet but 57% also don’t have bank account.• There is a huge opportunity for the previously unbanked and unconnected to use electronic payments to purchase goods and services.• Everyone of this 57% has a billing relationship with their mobile operator. Mobile Only Generation - Do you have a bank account? 70 % % Mobile Only Generation 60 % 57 % 50 % 43 % 40 % 30 % 20 % 10 % 0% No Yes Countries: India Date: July 2010 N= 1070
    31. 31. The Emerging markets opportunity The new digital audience creates opportunities for brands, Internet, media and financial services companies. The following section highlights some of these: Internet Companies + Brands – There is an appetite for mobile friendly Internet services (email, social networking, news, etc) many of which are ad funded. Brands have a new opportunity to market to these users, reaching the previously unconnected emerging middle classes in developing countries. Media – Downloading content is extremely popular (games and music downloading are the top browsing genres in Africa). Media companies have the opportunity to market and sell directly on the device where the content will be consumed, to an audience who don’t have the option to download on PC. Financial – Many ‘Mobile Only’ browsers don’t have a back account (in India 57% of the ‘Mobile Only’ don’t have a bank account). All of these people have a billing relationship with their mobile operator, giving them the opportunity to purchase electronically for the first time.
    32. 32. Download at m.opera.com

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