3. TV Guide 2012
America’s Funniest The Elderly Husband
Home Videos Bachelorette Swap
Another Amazing Survivor: CSI:
Race The Faroe Islands DesMoines
36 Hours The Perp Ranting
Lost – in Your Day
15 Pop Idol 29
Simpsons Walk Politicos
Britney’s Bitter Divorce
The Grandchildren Simon’s comeback
No Deal and Law & Order: Rock
No Deal Martian Victims Center
Pop Idol 29
Lost – 15 Britney’s Bitter
Simon’s
The Grandchildren Divorce
blah blah blah blah blah blah blah blah blah blah
blah blah blah blah blah

4. Worldwide Premium Mobile Content
Market Revenue Forecast
Revenue in Billions of U.S. Dollars
$50,000
$40,000
$30,000
$20,000
$10,000
$0
2004 2005 2006 2007 2008 2009 2010
Source: Forrester Systems Report, 2006.

5. State of the Industry

6. Fragmentation

7. Fragmentation

8. Consumer

9. What do people want?
?

10. Redefine the consumer experience

11. Redefine the
consumer experience
find

12. find
Find
Over the air Over the internet Out of the box

13. find
Find

14. find
Try
Download trial

15. find
Buy
Trial Over – Would you like to buy?

16. find
Manage

17. find
Share