2. Basic Website Components and Costs
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Domain Name
Hosting
Web planning, design and development time
Continued website Maintenance
Marketing your website online
3. Important Factors that Contribute to
Website Cost
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Is this a brand new site or a redesign?
How prepared are you – do you have a detailed requirements document?
Do you need a blog or content management functionality (CMS)?
Do you have graphics already created for the site?
Do you want the site to automatically resize for mobile and tablets?
Do you need multimedia (Flash, video, etc.) on the site?
How much content do you have and how much do you need created?
Do you need other special features like social media channels, SEO, ecommerce, or
something else?
Who is going to maintain the site after it has been launched?
4. New Sites Often Cost More Than
Redesigns
Interface Design
Programming Special Features Often Cost Extra
Mobile and Responsive Design Cost
Costs for Content Creation and Insertion
Images and Graphics
5. Programming Special Features
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Custom Content Management Systems
Training and documentation
Blog
E-commerce shopping carts, catalogs, payment processing
Email Marketing Campaigns
Branding/Identity Development
Targeted Landing Pages
News feeds of both your content
Contact forms and surveys
Newsletters
Advertising integration (Google AdWords)
Photo gallery
Metrics: Google analytics, custom reports
SEO
Social media
6. So How Much Does a Small Business
Website Cost?
Sales
planning 20%
Interface Design 25%
programming 40%
project management 20%
8. The price is reasonable
If you’d expect to pay $100,000 for a brick and
mortar retail shop (inventory, interior
design, furniture, rent, utilities, staff, equipme
nt, insurance, etc) – then don’t balk at paying
reasonable rates for the creation of your
online business. So, for a small business
website you can spend as little as $6,000 or as
much as $20,000 or more. Your budget
should be based on what your business needs.