25. A Good Presentation
has three main parts
1 Opening (Beginning)
Must introduce the main idea or argument
26. A Good Presentation
has three main parts
1 Opening (Beginning)
Must introduce the main idea or argument
2 Body (Middle)
All the main points and their statements
27. A Good Presentation
has three main parts
1 Opening (Beginning)
Must introduce the main idea or argument
2 Body (Middle)
All the main points and their statements
3 Closing (End)
Review the main point and a strong finish
53. Lets look at the challenges
• COMPANIES ARE NOT GETTING THROUGH TO
THEIR AUDIENCES
– 20 years ago, 80 percent of a target audience could
be reached with one 30‐second off‐peak television
ad. Today, reaching the same audience oSen requires
200 to 300 prime‐Ume spots.
– The response to direct mail solicitaUons for credit
cards has dropped from 2.8 percent in 1992 to 0.6
percent in 2000.
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