Publishers have a two-pronged advantage to creating engagement in their medium. HubEngage's SDK increases readership as well as attracts advertisers when snapped on to existing media programs.
2. Publishing Apps and Websites
Today…
• Great way to reach
consumers on the move
• Dynamic and relevant
content
• Monetized through Ads
3. But are objectives being achieved…
• Thousands of news sites
and mobile apps in the store
– Why should the consumer
use yours?
• How are you engaging users
in the App or Website?
– Are they sticky?
– Are your users recommending
them to their friends?
• Regular Ads are annoying,
not relevant in most cases
and do not engage users
– Can you engage both your
users and advertisers to make
additional revenue?
5. integrates into your Apps and Website
Continue to accrue ad revenue
The HubEngage widget can be
placed in the header or footer as
you feel fit
6. Give points for actions
• Opening the App every
day or visiting the website
• Reading articles
• Commenting & Posting on
articles
• Sharing articles on social
channels
• When friends click on
shared articles on social
channels
• Interacting and clicking on
Ads
7. Reward users when
they hit milestones…
• Rewards can include
– Offers from publication on
subscriptions or other items
– Discounts on tickets to local
shows, museums and sporting
events – relevant to the audience
– Discounts from local businesses
and regular advertisers
• Consumers can also donate points
to local charities
– Create Rewards for donation and
then donate appropriate amount
• Rewards can be configured and
targeted – highly relevant
– Set count limits and expiration
dates
– Target based on age, location and
other parameters
9. solves three core issues…
1. User Engagement
– Incentive for users to come back to your App or
Website frequently. Will discover new content and
participate
2. New User Acquisition
– Current users share content for rewards thus
driving new users to the Apps and Website
3. Increased revenue from advertisers
– More meaningful and targeted - resulting in high
ROI for the advertiser
10. Two-Way Engagement Stream
As a publisher, you have the opportunity to
engage both advertisers and consumers using
the HubEngage SDK
11. Engaging Advertisers
Using HubEngage’s SDK will help you
attract and retain advertisers
• Consumers are more likely
to claim advertiser offers
targeted as rewards and
redeem them.
• As advertisers see better
call to action rates, your
advertising real estate
becomes more valuable,
commanding higher rates
12. Advertisers Decide Rewards
Rewards are customizable in the HubEngage SDK, so
the advertiser can decide what the incentives are
(discounts, freebies, trials, etc.)
13. Engage and give more to your advertisers
through Rewards and Promotions
• CPMs for regular Ads including mobile are going
down
• HubEngage rewards sponsored by your
advertisers gives more visibility and relevance
– Offers for deals at locations
– Online Offers
• Call to action can be clearly tracked
– Consumers actually show up at advertisers stores or
websites to use the coupons
• Advertisers can be charged much more than
regular Ads
14. ARE YOU READY TO
?
1035 Cambridge St, Suite 9
Cambridge, MA 02141, USA
www.mobinett.com
contact@mobinett.com
1-877-704-6662
CONTACT US TO GET STARTED TODAY