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What Does Nokia Need to Do Now? by mobileYouth
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What Does Nokia Need to Do Now? by mobileYouth
1.
2 Tier Youth
Market NOKIA: WHAT MA © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 NOKIA: WHAT MATTERS NOW? DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
2.
© mobileYouth The
Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
3.
HOW THE RUEES
HOW THE RULES HAVE CHANGED © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
4.
© mobileYouth The
Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001 Source mobileYouth report 2011
5.
“ My first
cell phone was a Nokia – so I’m a little fond of them” Jennifer 25, San Francisco © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
6.
“ Nokia is
not just a brand for me, it is a life style.. But i wanna warn you that you can be addicted to Nokia! ” Ayşe Akdere 29 , Istanbul © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
7.
"I'm now in
a turning point with Nokia phones. They had always been the best and most durable. That is not so clear now, the brand has lost its image of security and durability for its users.” Edu 23, Madrid © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
8.
Nokia is too
universally used in China. (Not “niche” enough, as “niche” is one of the coolness index amongst Chinese youth) Zhu Jin long, 17 Shanghai © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
9.
THE TWO-TIER YOUTH
THE TWO-TIER YOUTH MARKET © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
10.
NOKIA NEEDS TO
NOKIA NEEDS TO BUILD DIALOGUE © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
11.
BUILD PERMISSION BUILD
PERMISSION ASSETS © mobileYouth The Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001
12.
© mobileYouth The
Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001 Source mobileYouth report 2011
13.
© mobileYouth The
Nokia: What Matters Now? Workshop Feb 2011 DOWNLOAD WWW.MOBILEYOUTHREPORT.COM/NOKIA001 Source mobileYouth report 2011
14.
Download Charts, Data
and Stats on Youth Mobile Culture http://www.MobileYouthReport.com