Millennials are not the Digital Native that you think. They prefer offline interaction to online.
What does this mean to your brand, product and marketing?
Check out the research briefing on the subject:
GROWING UP ANALOG: The importance of offline in the digital world
Get your copy:
http://www.mobileyouth.org/social-business
2. Myth:
Millennials are Digital Natives
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
3. (not what year you were born)
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
Tech savviness is about
exposure to technology
flickr: thomas pix
4. youth still prefer offline interaction
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
67% of students say face-to-face is #1 preferred form of communication
78% of students say it’s easier to learn in offline classrooms
flickr: SJU Undergraduate Admissions
6. If it can’t lead to offline interaction,
online communication will be abandoned
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
7. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
What’s the #1 reason gamers go to conventions?
A. To get the latest industry news (upcoming games, etc)
b. to trade games
c. to meet friends
flickr: vernieman
8. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
What’s the #1 reason gamers go to conventions?
A. To get the latest industry news (upcoming games, etc)
b. to trade games
c. to meet friends (77%)
9. Technology is either a tool to enable OFFLINE interaction
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
or it’s an online hinderance to be hacked or disposed
10. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
from:The New Zealand Herald
could play online with friends
rather go to jail
11. Offline is more social
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
12. Ask students to create a more social car:
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
from: Fox News
their solution is not online social media integration
13. fact:
young people are analog creatures
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
14. Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
fact:
young people are analog creatures
(as we’ve always been)
15. technology that enables offline interaction
more online connection
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
vs
16. are you giving them what you think they want
or what they REally want?
technology that enables offline interaction
more online connection
Find more presentations like this by subscribing to our newsletter http://www.mobileyouth.org/
vs