Mobile web statistics from Scandinavia. By Mobiletech.no

1. Mobiletech Pulse
June/July 2009

2. Top Mobile Operators
• TeliaSonera customers still
generating most page
views.
• Telenor Norway down
from 20% of page views in
may, now beaten by
Telenor Sweden and
Three.
• Telenor Sweden up from
13% of page views to 20%
0 %
5 %
10 %
15 %
20 %
25 %
30 %
35 %
40 %
Telia SE Telenor SE Tre SE Tele2 SE Telenor
Mobil
Netcom TDC
Pageviews per operator
July
June
35%
18%
16%
14%
13%
4%
Top 6 operators
Telia SE
Telenor SE
Tre SE
Telenor Mobil
Tele2 SE
Netcom

3. Handset data May 2009
• Apple iPhone still
growing
• Only measures
mobile sites
• iPhone + iPod
Touch
representing 41%
of all generated
page views.
0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 %
Apple iPhone
SonyEricsson K810i
Nokia E71
Apple iPod Touch
SonyEricsson K530i
Nokia 5800 XpressMusic
SonyEricsson W890i
SonyEricsson C702
SonyEricsson P1i
Nokia N95 8GB
Nokia N95
SonyEricsson K800i
SonyEricsson C902
Opera Mini 4
SonyEricsson C905
SonyEricsson W880i
SonyEricsson X1i
july
june

4. Browser Data April-May 2009
0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 % 45 % 50 %
Safari
Access Netfront/3.4
Access Netfront/3.0
Access Netfront/3.3
Nokia
Opera/8.65
Microsoft Mobile Explorer/7.11
Microsoft Mobile Explorer/7.6
Opera Mini/4
Microsoft Mobile Explorer/6.12
Opera/9.5
Opera Mini
BlackBerry/4.6
july
june

5. Surfing during the day
• Summer special;
comparing April
with July:
– Surfing peak is in
the morning, not
at midnight.
– Surfing more
evenly spread
throughout the
day.
0 1 2 3 4 5 6 7 8 9 1011121314151617181920212223
Time of day
April
July

6. Nokia vs. Apple during summer
• Comparing
differences in
usage; Apples and
Nokias
– Apple peaks during
weekends, Nokia
don’t
– Both growing
during the holidays
01.jun
04.jun
07.jun
10.jun
13.jun
16.jun
19.jun
22.jun
25.jun
28.jun
01.jul
04.jul
07.jul
10.jul
13.jul
16.jul
19.jul
22.jul
25.jul
28.jul
31.jul
Apple
Nokia

7. TNS Gallup 2009
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Axis
Title
Unique Users Norway
VG Mobil
Dagbladet Mobil
Aftenposten Mobil
1881 Mobil
BTmobil
Dinside Mobil
DN Mobil
Finn Mobil
Gule Sider
Nettavisen Mobil
NRK Mobil
Seher Mobil
TV2 Mobil

8. Swedish Mobile Online Newspapers*
* Data is collected by Mobiletech and analysed by SIFO Research International for
kiaindex.org, the official mobile metrics for Swedish markets. Early participants only. More sites will be added,
as this is just launched. Numbers prior to week 22 are not qualified for some sites.
0
50000
100000
150000
200000
250000
2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32
mobil.aftonbadet.se
mobil.sydsvenskan.se
mobil.dn.se
mobile.eniro.se

9. About the Report
About Mobiletech
Mobiletech is a Norwegian company with offices in Oslo, Stockholm, Copenhagen and
Washington. Mobiletech provides solutions and software for the mobile web.
Including products for creation and rendering of device optimised sites, messaging
systems and mobile metrics systems.
About Mobiletech Mobile Pulse
The information presented in this report is based on operational data collected from
Mobiletechs various systems. The data is not representative for the market as a
whole as the traffic data comes from customers of Mobiletech only. Data in this
report is mostly originated from Sweden, Norway and Denmark and provides the
most complete and independent overview of the state of the mobile internet in the
Nordics.
Disclaimer
Mobiletech does not claim that the information contained in this report will be
representative of the mobile internet as a whole or of any particular country or
market. The methodology used to analyse the data is not scientific and Mobiletech
may ay any time change the method , classification and presentation, as well as the
data base, without further notice. Mobiletech can not be held responsible for any
errors in the data base, method or presentation.
Redistribution
Feel free to use the material in this report in any way you like provided that it is clear, by
reference, that Mobiletech is the source of the information.
Web:
http://mobiletech.no/
Twitter for latest updates:
http://twitter.com/MrMobiletech
Report prepared by
Nick, nr@mobiletech.no
Jon Arne, jas@mobiletech.no
If you are interested in more
information and in-depth reports,
please contact us at
post@mobiletech.no