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mobileYouth Europe Live! Peer influence Zipcast

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Why and how young people cause one another to switch mobile service providers

Why and how young people cause one another to switch mobile service providers


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  • 1. INSIGHTS INTO MOBILE & YOUTHCULTURE mobileYouth Europe Live! HTTP://WWW.MOBILEYOUTHREPORT.COM Why do youth influence each other to switch mobile networks? Flickr:lanier67
  • 2. HTTP://WWW.MOBILEYOUTHREPORT.COM Marijn van Oosten additional insights by
  • 3. HTTP://WWW.MOBILEYOUTHREPORT.COM Youth are optimizers and they influence one another to create better experiences. Better products, better services, better environment and better governments. flickr:powless
  • 4. HTTP://WWW.MOBILEYOUTHREPORT.COM Optimization & influence are keys to understanding mobile youth flickr:kelsey the comet
  • 5. HTTP://WWW.MOBILEYOUTHREPORT.COM
  • 6. HTTP://WWW.MOBILEYOUTHREPORT.COM If their communication suffers youth can be unforgiving.
  • 7. HTTP://WWW.MOBILEYOUTHREPORT.COM
  • 8. HTTP://WWW.MOBILEYOUTHREPORT.COM Unresolved pain points create churn. Youth churn choices are heavily influenced by peers
  • 9. HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM flickr:istanbulmike Youth are driven by social needs first Youth follow friends over offers
  • 10. HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM
  • 11. HTTP://WWW.MOBILEYOUTHREPORT.COM If you think churn is a single isolated event, think again. Churn is a social process driven by experiences and recommendations. Flickr: Jon Siegel
  • 12. HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM flickr:misbehave On matters relating to their phones, youth trust each other for advice. That is as true for choosing handsets as it is for mobile operators.
  • 13. HTTP://WWW.MOBILEYOUTHREPORT.COM Youth want authenticity. To them, brands are an external manifestation of their inner selves. "Honesty" and "Integrity"
  • 14. HTTP://WWW.MOBILEYOUTHREPORT.COM YOUTH CHURN HOTSPOTS
  • 15. HTTP://WWW.MOBILEYOUTHREPORT.COM
  • 16. Thank you for your time today! Flickr: Werner Schnell Please come back next week to learn more on youth and their mobile devices… HTTP://WWW.MOBILEYOUTHREPORT.COM