INSIGHTS INTO MOBILE  & YOUTHCULTURE mobileYouth Europe Live! HTTP://WWW.MOBILEYOUTHREPORT.COM Why do youth influence each...
HTTP://WWW.MOBILEYOUTHREPORT.COM Marijn van Oosten additional insights  by
HTTP://WWW.MOBILEYOUTHREPORT.COM Youth are optimizers and they influence  one another to create better experiences.  Bette...
HTTP://WWW.MOBILEYOUTHREPORT.COM Optimization & influence are keys  to understanding mobile youth  flickr:kelsey the comet
HTTP://WWW.MOBILEYOUTHREPORT.COM
HTTP://WWW.MOBILEYOUTHREPORT.COM If  their communication suffers youth can be unforgiving.
HTTP://WWW.MOBILEYOUTHREPORT.COM
HTTP://WWW.MOBILEYOUTHREPORT.COM Unresolved pain points create churn. Youth churn choices are heavily influenced by peers
HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM flickr:istanbulmike Youth are driven by social needs fir...
HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM
HTTP://WWW.MOBILEYOUTHREPORT.COM If you think churn is a single  isolated event, think again. Churn is a social process dr...
HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM flickr:misbehave On matters relating to their phones,  y...
HTTP://WWW.MOBILEYOUTHREPORT.COM Youth want authenticity.  To them, brands are  an external manifestation of their inner s...
HTTP://WWW.MOBILEYOUTHREPORT.COM YOUTH CHURN HOTSPOTS
HTTP://WWW.MOBILEYOUTHREPORT.COM
Thank you for your time today! Flickr: Werner Schnell Please come back next week to learn  more on youth and their mobile ...
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mobileYouth Europe Live! Peer influence Zipcast

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Why and how young people cause one another to switch mobile service providers

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mobileYouth Europe Live! Peer influence Zipcast

  1. 1. INSIGHTS INTO MOBILE & YOUTHCULTURE mobileYouth Europe Live! HTTP://WWW.MOBILEYOUTHREPORT.COM Why do youth influence each other to switch mobile networks? Flickr:lanier67
  2. 2. HTTP://WWW.MOBILEYOUTHREPORT.COM Marijn van Oosten additional insights by
  3. 3. HTTP://WWW.MOBILEYOUTHREPORT.COM Youth are optimizers and they influence one another to create better experiences. Better products, better services, better environment and better governments. flickr:powless
  4. 4. HTTP://WWW.MOBILEYOUTHREPORT.COM Optimization & influence are keys to understanding mobile youth flickr:kelsey the comet
  5. 5. HTTP://WWW.MOBILEYOUTHREPORT.COM
  6. 6. HTTP://WWW.MOBILEYOUTHREPORT.COM If their communication suffers youth can be unforgiving.
  7. 7. HTTP://WWW.MOBILEYOUTHREPORT.COM
  8. 8. HTTP://WWW.MOBILEYOUTHREPORT.COM Unresolved pain points create churn. Youth churn choices are heavily influenced by peers
  9. 9. HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM flickr:istanbulmike Youth are driven by social needs first Youth follow friends over offers
  10. 10. HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM
  11. 11. HTTP://WWW.MOBILEYOUTHREPORT.COM If you think churn is a single isolated event, think again. Churn is a social process driven by experiences and recommendations. Flickr: Jon Siegel
  12. 12. HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM flickr:misbehave On matters relating to their phones, youth trust each other for advice. That is as true for choosing handsets as it is for mobile operators.
  13. 13. HTTP://WWW.MOBILEYOUTHREPORT.COM Youth want authenticity. To them, brands are an external manifestation of their inner selves. "Honesty" and "Integrity"
  14. 14. HTTP://WWW.MOBILEYOUTHREPORT.COM YOUTH CHURN HOTSPOTS
  15. 15. HTTP://WWW.MOBILEYOUTHREPORT.COM
  16. 16. Thank you for your time today! Flickr: Werner Schnell Please come back next week to learn more on youth and their mobile devices… HTTP://WWW.MOBILEYOUTHREPORT.COM

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