INSIGHTS INTO MOBILE & YOUTHCULTURE mobileYouth Europe Live! HTTP://WWW.MOBILEYOUTHREPORT.COM Why do youth influence each other to switch mobile networks? Flickr:lanier67
HTTP://WWW.MOBILEYOUTHREPORT.COM Marijn van Oosten additional insights by
HTTP://WWW.MOBILEYOUTHREPORT.COM Youth are optimizers and they influence one another to create better experiences. Better products, better services, better environment and better governments. flickr:powless
HTTP://WWW.MOBILEYOUTHREPORT.COM Optimization & influence are keys to understanding mobile youth flickr:kelsey the comet
HTTP://WWW.MOBILEYOUTHREPORT.COM If you think churn is a single isolated event, think again. Churn is a social process driven by experiences and recommendations. Flickr: Jon Siegel
HTTP://WWW.MOBILEYOUTHREPORT.COM HTTP://WWW.MOBILEYOUTHREPORT.COM flickr:misbehave On matters relating to their phones, youth trust each other for advice. That is as true for choosing handsets as it is for mobile operators.
HTTP://WWW.MOBILEYOUTHREPORT.COM Youth want authenticity. To them, brands are an external manifestation of their inner selves. "Honesty" and "Integrity"