12. &Millenial media
モバイルSSP「NEXAGE」を100億円超で買収している。NEXAGEは2012年
までに20億円超を資金調達しており、5倍の売却金額はいまいちと言ってい
いレベル。
MILLENNIAL MEDIA TO ACQUIRE NEXAGE, A LEADING MOBILE SSP AND
ADVERTISING EXCHANGE
Nexage is connected to over 225 programmatic buyers and networks, providing
one of the most complete mobile monetization solutions globally.
An ad server that publishers and developers can utilize to launch directly-sold
campaigns.
NEXAGEは225のDSP・アドネットワークと接続しています。
※接続先が多ければコストも増えるので効率は悪そう。
13. &Millenial media
2014/6時点で6.5億人(デバイス)に月間でリーチしている。
Millenialを利用しているメディアは約60,000
June 30, 2014 our platform reached more than 650 million monthly unique users worldwide, including approximately 170 million
monthly unique users in the United States alone. Approximately 60,000 apps and mobile sites are enabled by their developers to
receive ads delivered through our platform.
http://investors.millennialmedia.com/phoenix.zhtml?c=238412&p=irol-
SECText&TEXT=aHR0cDovL2FwaS50ZW5rd2l6YXJkLmNvbS9maWxpbmcueG1sP2lwYWdlPTk3NDc0ODMm
RFNFUT0wJlNFUT0wJlNRREVTQz1TRUNUSU9OX0VOVElSRSZzdWJzaWQ9NTc%3d
brand advertisers typically represented about 60% of our annual revenues, with performance advertisers generating the remainder. Following our
acquisition of Jumptap, Inc. in November 2013, this split between brand and performance revenue shifted to approximately 50% brand and 50%
performance where it remained until the second quarter of 2014.
Jumptap(アドネットワーク)の買収で、顧客構成比はブランド広告主が
50%、パフォーマンスが50%になっている。