Sony mobile corporate PR communication strategy

1.
PRT 4 SONY / Brand PR
2015

2. TASK:
Increase brand awareness among lifestyle media, city
guides and other non specialized media

3. Go!
Everyone who has bicycle also has plenty of its pics

4. The city is still pretty unfit for riders
But

5. We`ll create real map for those who really ride
Options

6. Mechanics
In each district of Moscow
Clears the way for bicycle trips all over the district
Makes for us to create a map after
bookmarks

7. Tools
OR
MEDIA
PARTNERSHIP

8. Results
We are focusing on GI and LS media
Suggested KPI`s:
about 15 publications in key GI, LS,
Specialized and city guides

9. TASK:
Increase brand awareness and love among geeks
Hold a local contest for developers

10. Toolkit

11. Tools

12. Mechanics
Geeks create unique app
4
SmartBand or SmartBand Talk
In order to win the contest we hold

13. Results
~ 10 publications in key specialized media
Possible apps: useful for daily city life (transport alerts)

14. TASK:
Increase brand love among woman glossy media
Using the 25-th James Bond episode as a subject

15. Toolkit
NEW
James Bond Theme
Bond Girl style accessory
Limited edition of smartphones accessory made by famous designer

16. Bond Girls

17. Designer
December 2014Website

18. Results
1. Limited edition of 5 accessories, photoset + press-release
Suggested KPI`s: ~10 publications in glossy, LS and GI media
2. Hold a contest in 2-3 key glossy and LS media where the
collection is a prize

19. SONY is a registered trademark of Sony Corporation.
Names of Sony products and services are the registered trademarks and/or trademarks of Sony Corporation or its Group companies.
Other company names and product names are registered trademarks and/or trademarks of the respective companies.