5 Tips to Develop a Social Media Strategy

1. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Menu
Latest News

2. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
5 Tips to Develop a Social Media Strategy
The social media plan is one of the biggest marketing challenges for businesses today.
All the “rules” that were fairly easy to understand and implement in traditional
marketing channels may or may not apply in these new marketing outlets – a reality
that has caught more than one company off guard.
Influencer Marketing
Connect your brand w ith influencers and bloggers online.

3. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Even large corporations with well-staffed marketing and communications departments
have been blindsided when a post on Facebook or YouTube has gone viral.
Regardless of the size of your company, if you’re in business, you need a social media
strategy. These tips will help you develop and implement a social media plan that will
work for your company:
1. Begin with an overall approach to dealing with social media. The specific
vehicles are likely to change, so your strategy needs to be flexible and allow for
evolving technology and consumer trends. Take the time to understand the big
picture and make the commitment to staying current on what’s happening as new
outlets are introduced and old ones fall out of popularity.
2. Understand how the people you are trying to reach use social media and
marketing mix. Consider all of your markets – customers, decision-influencers,
media, suppliers, and so on – and design your plan so it positions you
appropriately within your markets. For example, if you’re trying to reach retail
consumers, Facebook is a good place to be. If you need business-to-business
networking, you need to be on LinkedIn.
3. Be realistic in your expectations. Just because some companies have thousands
of followers on Twitter or fans on Facebook doesn’t mean you will – or that you
even should. Companies like Walmart and McDonald’s have different goals for
these efforts than a professional services firm targeting a narrow local market.
Does it really matter if 5,000 people “like” your Facebook page if none of them buy

4. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
from you? Wouldn’t it be better to have 1,000 people “like” you and at least one-
fourth of them be paying customers?
4. Remember that there’s more to a social media campaign than simply setting up
the accounts. Decide in advance who in your organization (employee or
consultant/contractor) will be responsible for developing, implementing, and
maintaining your campaign. A great Facebook page won’t do much for you if you
are not posting regular status updates that provide value to your subscribers.
5. Integrate your social media efforts with your overall marketing mix. The design,
tone, and message of each element should blend so that you are easily identified
no matter what the medium. Remember that while social media can make a
substantial contribution to your marketing efforts, it shouldn’t be your marketing
foundation.
By Greg Holloway
Posted in Social Media by Bnetworking
Marketing Plan Template
A 6-Step Guide to Creating a High-Performance Marketing Plan

5. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
Categories
Advertising
Business Development
Business Networking
Careers Management
Communications
Education
Education and Training
Entrepreneurialism
Finance
Health and Beauty
Insurance
Leadership
Management
Networking
Real Estate
Sales
Social Media
Travel

6. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

7. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API

8. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API
zeeFocus Theme
Recent Posts
Don’t Let Worry Destroy Your Health
Don’t Fake Happiness
Does Stress Management Meditation Really Work?
Do You Want Your Goal or Do You Insist on Having It?
DO YOU ALLOW STRESS TO MESS UP YOUR BODY?
Switch to our mobile site