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Search Engine Marketing: How Insurance Agents Can Take Advantage
1. Search Engine Marketing: How Insurance Agents Can Take Advantage Megan L. Mahan James Omdahl Insure Me .com
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5. About InsureMe: Online lead generator Serving 5,000 agents nationwide 1,000,000 web site hits per day #2 best place to work in America Located in Denver, Colo.
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7. TRY 5 FREE LEADS! PAY BY LEAD! CANCEL ANYTIME! PERSONAL ACCOUNT REP!
41. 72% of auto insurance shoppers use the web to find a policy Source: Jupiter Research
42. 31 million people visited an auto insurance web site in Q4 2006 That’s double the 15 million who visited the same sites in Q1 2004 Source: comScore; April 2007
43. 29% annual growth in first-time online visitors Source: comScore; April 2007
44. 58% annual growth in polices purchased online Source: comScore; April 2007
45. 28 million used the web to receive quotes in 2006 Source: comScore; April 2007
46. More than 70 million people requested quotes via the web from 2004-2006 Source: comScore; April 2007
50. Most people still prefer to buy their policy from a local agent Source: comScore; April 2007
51. Of those who bought from a local agent, half used the web to request preliminary quotes and research their purchase Source: comScore; April 2007
52. Of those who used the web to find auto insurance, 86% used the web to find related information Source: Forrester Research, 2005
53. The rub: “ For marketers who have ignored or underplayed cyberspace, it’s probably a good time to panic a little. Rob Norman, CEO Group M Interactive
63. Permission Marketing: Marketing centered around obtaining consent from a sales prospect to market to them; building an in-depth relationship with each prospect. Interruption Marketing: Marketing activities that disrupt consumer activities (SPAM, pop-ups, telemarketing, etc.)
64. Quoteable: “ Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. Seth Godin, Marketer and Author