4. get it out of the way
survey and social are different
they don’t get treated the same way
both are necessary & add value
they are complimentary
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5. today
the new mental model for MR
use-case: social optimizes survey
use-case: survey optimizes social
best-practice: integration framework
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6. 3.2 billion posts
on facebook.
350 million posts
on twitter.
per. day.
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8. social intel sources
all media types... around the world....
in 40 languages
social media
internet
traditional media
professional journals
proprietary data
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10. our clients want intel
half of the
top 10 brands
mentioned in social media
get their intelligence
from evolve24
Source: http://www.searchenginewatch.com
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11. the new mental
model
it’s about context
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12. Traditional Research Social Intelligence
represents what the subject represents what the subject
wants to tell you wants to tell others – his
– the person asking friends, family, and the brands
structured questions he interacts with
- without being prompted
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13. what do highly
affluent women
want?
use-case: survey optimizes social
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18. integration framework
Potential Issue Asset
Not Public Yet Publicly Known
Research Leverage
Who: Operations Who: Marketing / PR
Survey
Outcomes
Issue Potential Asset
Publicly Known Publicly Known
Address Research
Who: PR & Ops Who: Research
Social
Intelligence
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19. more use-cases
leveraging emotive intelligence to optimize questions
integrating competitive intelligence into questions
conducting micro segmentation analysis
monitoring and measuring in-between surveys
utilizing Consumer Preference Driven Design
testing ideas from ideation to production
evolve24 Playbook for Market Research
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21. live example
http://www.evolve24.com/tmre
use it all week to maximize your experience!
download the whitepaper - summary of this preso
Monday, November 12, 12
