App Store market real data insights 03 sept. 09

Methodology AppsFire aggregates anonymously the apps data obtained from its iPhone app sharing service This data is based on a real picture of what is installed and not declarative affirmations (1 st time this is done that way) We used a sample of 1200 users gathered in July/August 09 Note the natural bias of a new service with an early adopter population The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan.

AppsFire aggregates anonymously the apps data obtained from its iPhone app sharing service

This data is based on a real picture of what is installed and not declarative affirmations (1 st time this is done that way)

We used a sample of 1200 users gathered in July/August 09

Note the natural bias of a new service with an early adopter population

The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan.

# unique apps installed 15k+ Note: an app installed is different from downloaded. An app can be downloaded and uninstalled.

15k+

Average #apps per device 65

65

Average spent per iPhone 80$

80$

Average price of paid app (free apps included) 1.56$

1.56$

Average price of paid app (free apps excluded) 2.87$

2.87$

Median price of paid app (most representative) 0.99$

0.99$

# of unique listed Free Apps (vs paid) 54%

54%

# users who have only free apps 7% (typically less of 20 apps installed)

7%

(typically less of 20 apps installed)

# of Free installed apps (vs paid) 65%

65%

Some conclusions If we extrapolate total paid app market is 3.3bn dollars (mind the biais) – 80$ x (93% of 45m iPhone owners*) The actual ratio of installed free apps is closer to 50% , meaning more represented than the app store catalog Only 15k+ apps are really installed (out of 65k+) * Source admob

If we extrapolate total paid app market is 3.3bn dollars (mind the biais) – 80$ x (93% of 45m iPhone owners*)

The actual ratio of installed free apps is closer to 50% , meaning more represented than the app store catalog

Only 15k+ apps are really installed (out of 65k+)

Read our complementary notes Just click here for more details

Just click here for more details

Enjoy and share apps @appsfire

Enjoy and share apps

@appsfire