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Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
Appsfire : App Store real market data insights
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Appsfire : App Store real market data insights

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A market picture of the app store usage based on the analysis of 1200 unique iPhone/iPod owners. AppsFire provides a real picture of what iPhone owners have installed on their iPhone and anonymously …

A market picture of the app store usage based on the analysis of 1200 unique iPhone/iPod owners. AppsFire provides a real picture of what iPhone owners have installed on their iPhone and anonymously provides those stats.

Published in: Technology, Business
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  • = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

    www.MyEntrepreneurCommunity.com

    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0"></param><embed src="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
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  • Check out Apple's New iPod nano with Multi-Touch Product Review
    http://www.slideshare.net/Zanura/i-pod-nano-multi-touch-review
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  • nice
    --
    http://www.financialcrisis2009.org
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  • Very interesting. It totally reinforces our choice to position imviewer as a paid application -- http://itunes.com/app/imviewer is $1.99 and the best way to quickly 'reveal' your iPhone pictures before you share them.
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  • we suggest you look also at our important complementary results and comments on our blog here http://bit.ly/1BSjI8
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  • 1. App Store market real data insights 03 sept. 09
  • 2. Methodology <ul><li>AppsFire aggregates anonymously the apps data obtained from its iPhone app sharing service </li></ul><ul><li>This data is based on a real picture of what is installed and not declarative affirmations (1 st time this is done that way) </li></ul><ul><li>We used a sample of 1200 users gathered in July/August 09 </li></ul><ul><li>Note the natural bias of a new service with an early adopter population </li></ul><ul><li>The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan. </li></ul>
  • 3. # unique apps installed <ul><li>15k+ </li></ul>Note: an app installed is different from downloaded. An app can be downloaded and uninstalled.
  • 4. Average #apps per device <ul><li>65 </li></ul>
  • 5. Average spent per iPhone <ul><li>80$ </li></ul>
  • 6. Average price of paid app (free apps included) <ul><li>1.56$ </li></ul>
  • 7. Average price of paid app (free apps excluded) <ul><li>2.87$ </li></ul>
  • 8. Median price of paid app (most representative) <ul><li>0.99$ </li></ul>
  • 9. # of unique listed Free Apps (vs paid) <ul><li>54% </li></ul>
  • 10. # users who have only free apps <ul><li>7% </li></ul><ul><li>(typically less of 20 apps installed) </li></ul>
  • 11. # of Free installed apps (vs paid) <ul><li>65% </li></ul>
  • 12. Some conclusions <ul><li>If we extrapolate total paid app market is 3.3bn dollars (mind the biais) – 80$ x (93% of 45m iPhone owners*) </li></ul><ul><li>The actual ratio of installed free apps is closer to 50% , meaning more represented than the app store catalog </li></ul><ul><li>Only 15k+ apps are really installed (out of 65k+) </li></ul>* Source admob
  • 13. Read our complementary notes <ul><li>Just click here for more details </li></ul>
  • 14. <ul><li>Enjoy and share apps </li></ul><ul><li>@appsfire </li></ul>

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