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Appsfire : App Store real market data insights
 

Appsfire : App Store real market data insights

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A market picture of the app store usage based on the analysis of 1200 unique iPhone/iPod owners. AppsFire provides a real picture of what iPhone owners have installed on their iPhone and anonymously ...

A market picture of the app store usage based on the analysis of 1200 unique iPhone/iPod owners. AppsFire provides a real picture of what iPhone owners have installed on their iPhone and anonymously provides those stats.

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    Appsfire : App Store real market data insights Appsfire : App Store real market data insights Presentation Transcript

    • App Store market real data insights 03 sept. 09
    • Methodology
      • AppsFire aggregates anonymously the apps data obtained from its iPhone app sharing service
      • This data is based on a real picture of what is installed and not declarative affirmations (1 st time this is done that way)
      • We used a sample of 1200 users gathered in July/August 09
      • Note the natural bias of a new service with an early adopter population
      • The Sample is worldwide with a high concentration in the US (50%), France, UK and Japan.
    • # unique apps installed
      • 15k+
      Note: an app installed is different from downloaded. An app can be downloaded and uninstalled.
    • Average #apps per device
      • 65
    • Average spent per iPhone
      • 80$
    • Average price of paid app (free apps included)
      • 1.56$
    • Average price of paid app (free apps excluded)
      • 2.87$
    • Median price of paid app (most representative)
      • 0.99$
    • # of unique listed Free Apps (vs paid)
      • 54%
    • # users who have only free apps
      • 7%
      • (typically less of 20 apps installed)
    • # of Free installed apps (vs paid)
      • 65%
    • Some conclusions
      • If we extrapolate total paid app market is 3.3bn dollars (mind the biais) – 80$ x (93% of 45m iPhone owners*)
      • The actual ratio of installed free apps is closer to 50% , meaning more represented than the app store catalog
      • Only 15k+ apps are really installed (out of 65k+)
      * Source admob
    • Read our complementary notes
      • Just click here for more details
      • Enjoy and share apps
      • @appsfire