A presentation about how to reconsider your loyal customers and start reshaping your business around them.

1. BUILDING
RELATIONSHIPS
WITH
YOUR
CLIENTS
A
shi7
from
consumers
to
people

2. 1971
MEDIA
FRAGMENTATION
IS
INCREASING
An average person
In
1971,
the
average
person
encountered
encountered
approximately
approximately
500
500
ad
messages
a
day.
ad messages a day
Media
fragmentaHon
is
increasing

3. Today,
TODAY
that
number
is
almost
5000
5000
that number is
MAKING
IT
HARDER
TO
ENGAGE
CONSUMERS
Contact
becomes
more
complex

4. People
are
not
listening
anymore!

5. New
technologies,
fragmented
media
&
a
new
generaHon
of
EMPOWERED
CONSUMERS
are
rapidly
changing
adverHsing

6. “Talking”
to
“consumers”
has
evolved
from…

7. …to
a
real,
direct
conversaHon

8. So,
idenHfy
your
brand
lovers

9. Focus
on
your
loyals
instead
of
on
acquiring
new
customers

10. Listen
to
what
they
say

11. Understand
their
feedback

12. Personalize
your
offers
and
make
them
relevant

13. Don’t
aZempt
to
buy
their
loyalty

14. Instead,
let
them
earn
their
rewards

15. Build
it
every
day

16. Build it every day
LasHng
relaHonship
with
your
customers
are
your
yet
undiscovered
gold
mine

17. Lasting relationships are your gold mine!
mircea.criveanu@thehubpartners.ro