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Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
Qualitative Versus Quantitative
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Qualitative Versus Quantitative

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  1. <ul><li>Approaches to research: </li></ul><ul><li>Qualitative </li></ul><ul><li>versus </li></ul><ul><li>Quantitative </li></ul><ul><li>versus </li></ul><ul><li>Mixed method </li></ul>Annabel Arndt & Chris Buckingham (2010)
  2. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul>Annabel Arndt & Chris Buckingham (2010)
  3. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul><ul><li>How people feel about something </li></ul>Annabel Arndt & Chris Buckingham (2010)
  4. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul><ul><li>How people feel about something </li></ul><ul><li>Small sample size </li></ul>Annabel Arndt & Chris Buckingham (2010)
  5. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul><ul><li>How people feel about something </li></ul><ul><li>Small sample size </li></ul><ul><li>Subjective </li></ul>Annabel Arndt & Chris Buckingham (2010)
  6. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul><ul><li>How people feel about something </li></ul><ul><li>Small sample size </li></ul><ul><li>Subjective </li></ul><ul><li>Involves interviews </li></ul>Annabel Arndt & Chris Buckingham (2010)
  7. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul>Annabel Arndt & Chris Buckingham (2010)
  8. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul>Annabel Arndt & Chris Buckingham (2010)
  9. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul><ul><li>Reactions to productions </li></ul>Annabel Arndt & Chris Buckingham (2010)
  10. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul><ul><li>Reactions to productions </li></ul><ul><li>Reasons for success or failure of arts events </li></ul>Annabel Arndt & Chris Buckingham (2010)
  11. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul><ul><li>Reactions to productions </li></ul><ul><li>Reasons for success or failure of arts events </li></ul><ul><li>Appropriate types of promotion </li></ul>Annabel Arndt & Chris Buckingham (2010)
  12. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul><ul><li>Reactions to productions </li></ul><ul><li>Reasons for success or failure of arts events </li></ul><ul><li>Appropriate types of promotion </li></ul><ul><li>Perceptions of sponsoring organisations </li></ul>Annabel Arndt & Chris Buckingham (2010)
  13. <ul><li>Qualitative Research </li></ul><ul><li>Can be difficult to quantify </li></ul><ul><li>Often qualitative research is used first </li></ul><ul><li>Then quantitative survey will ask people </li></ul><ul><li>if they agree or disagree with statements </li></ul>Annabel Arndt & Chris Buckingham (2010)
  14. <ul><li>But what about Quantitative? </li></ul>Annabel Arndt & Chris Buckingham (2010)
  15. <ul><li>Quantitative Research </li></ul><ul><li>Deals with areas expressed in numbers </li></ul>Annabel Arndt & Chris Buckingham (2010)
  16. <ul><li>Quantitative Research </li></ul><ul><li>Says what % do different things, but not why </li></ul>Annabel Arndt & Chris Buckingham (2010) UK New Zealand
  17. <ul><li>Quantitative Research </li></ul><ul><li>Likes using codes </li></ul><ul><li>Establish variables then do research </li></ul>Annabel Arndt & Chris Buckingham (2010)
  18. <ul><li>Mixed method: </li></ul>Annabel Arndt & Chris Buckingham (2010) Can use strengths of one method to overcome weaknesses in another. Quan can be followed by Qual to neutralise bias/simplicity & add some flesh to the bones. Data can be at the micro OR macro level. Potential to validate findings through convergence & corroboration. Appeals to a larger audience. Quan often blows raspberries at Qual & sees it as too simplistic, decontextualised and reductionist. Researchers often lack the skills to use both methods. Diversity of possible methods is huge & dangerous.

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