Qualitative Versus Quantitative

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Qualitative Versus Quantitative

  1. 1. <ul><li>Approaches to research: </li></ul><ul><li>Qualitative </li></ul><ul><li>versus </li></ul><ul><li>Quantitative </li></ul><ul><li>versus </li></ul><ul><li>Mixed method </li></ul>Annabel Arndt & Chris Buckingham (2010)
  2. 2. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul>Annabel Arndt & Chris Buckingham (2010)
  3. 3. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul><ul><li>How people feel about something </li></ul>Annabel Arndt & Chris Buckingham (2010)
  4. 4. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul><ul><li>How people feel about something </li></ul><ul><li>Small sample size </li></ul>Annabel Arndt & Chris Buckingham (2010)
  5. 5. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul><ul><li>How people feel about something </li></ul><ul><li>Small sample size </li></ul><ul><li>Subjective </li></ul>Annabel Arndt & Chris Buckingham (2010)
  6. 6. <ul><li>Qualitative Research </li></ul><ul><li>Tells you why people do things </li></ul><ul><li>How people feel about something </li></ul><ul><li>Small sample size </li></ul><ul><li>Subjective </li></ul><ul><li>Involves interviews </li></ul>Annabel Arndt & Chris Buckingham (2010)
  7. 7. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul>Annabel Arndt & Chris Buckingham (2010)
  8. 8. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul>Annabel Arndt & Chris Buckingham (2010)
  9. 9. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul><ul><li>Reactions to productions </li></ul>Annabel Arndt & Chris Buckingham (2010)
  10. 10. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul><ul><li>Reactions to productions </li></ul><ul><li>Reasons for success or failure of arts events </li></ul>Annabel Arndt & Chris Buckingham (2010)
  11. 11. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul><ul><li>Reactions to productions </li></ul><ul><li>Reasons for success or failure of arts events </li></ul><ul><li>Appropriate types of promotion </li></ul>Annabel Arndt & Chris Buckingham (2010)
  12. 12. <ul><li>Qualitative Research </li></ul><ul><li>Motivation for attending a performance </li></ul><ul><li>Perceptions of different art forms </li></ul><ul><li>Reactions to productions </li></ul><ul><li>Reasons for success or failure of arts events </li></ul><ul><li>Appropriate types of promotion </li></ul><ul><li>Perceptions of sponsoring organisations </li></ul>Annabel Arndt & Chris Buckingham (2010)
  13. 13. <ul><li>Qualitative Research </li></ul><ul><li>Can be difficult to quantify </li></ul><ul><li>Often qualitative research is used first </li></ul><ul><li>Then quantitative survey will ask people </li></ul><ul><li>if they agree or disagree with statements </li></ul>Annabel Arndt & Chris Buckingham (2010)
  14. 14. <ul><li>But what about Quantitative? </li></ul>Annabel Arndt & Chris Buckingham (2010)
  15. 15. <ul><li>Quantitative Research </li></ul><ul><li>Deals with areas expressed in numbers </li></ul>Annabel Arndt & Chris Buckingham (2010)
  16. 16. <ul><li>Quantitative Research </li></ul><ul><li>Says what % do different things, but not why </li></ul>Annabel Arndt & Chris Buckingham (2010) UK New Zealand
  17. 17. <ul><li>Quantitative Research </li></ul><ul><li>Likes using codes </li></ul><ul><li>Establish variables then do research </li></ul>Annabel Arndt & Chris Buckingham (2010)
  18. 18. <ul><li>Mixed method: </li></ul>Annabel Arndt & Chris Buckingham (2010) Can use strengths of one method to overcome weaknesses in another. Quan can be followed by Qual to neutralise bias/simplicity & add some flesh to the bones. Data can be at the micro OR macro level. Potential to validate findings through convergence & corroboration. Appeals to a larger audience. Quan often blows raspberries at Qual & sees it as too simplistic, decontextualised and reductionist. Researchers often lack the skills to use both methods. Diversity of possible methods is huge & dangerous.

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