The document outlines 10 concepts for companies tapping into global markets. It discusses determining marketing objectives and policies, evaluating three criteria for entering markets, and considering two common entry strategies. It also addresses distinguishing between developed and developing markets, selecting a mode of entry, developing a marketing program, managing country of origin perceptions, and organizing international marketing activities.

1. Tapping Into Global Markets Top 10 Concepts Michael Tolentino Ateneo Graduate School of Business Visual Model

2. Outline: Tapping Into Global Market 1. Is expected in companies (why?) 2. Are based on factors that draws companies into the international arena (how?) 3. Should be rated into three criteria (how?) 4. Must first define (what?) 5. Has two typical entry strategies (what?)

3. Outline: Tapping Into Global Market 6. Have distinctions between (what?) 7. Should have the best mode of entry (what?) 8. Makes companies decide on a marketing program (how?) 9. Can affect consumers and business alike (how?) by country of origin perceptions. 10. makes companies manage their international marketing activity in three ways (how)?

4. Concpet 1: Tapping Into Global Market Is Expected in Companies Tapping Global Market

5. Concept 2: Factors that Draws Companies to the International Arena Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Global Competition

6. Concept 3: Determine Company’s Marketing Objectives and Policies Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Global Competition

7. Concept 4: Three Criteria In Entering Global Market Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition

8. Concept 5: Entry Strategy Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach

9. Concept 6: Distinctions in Tapping Global Market Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market

10. Concept 7: Market Mode of Entry Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market 5 Modes of Entry

11. Concept 8: Marketing Program Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market 5 Modes of Entry Marketing Program

12. Concept 9: Country of Origin Effects Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market 5 Modes of Entry Marketing Program Country of Origin of Perception

13. Concept 10: Marketing Organization Tapping Global Market Higher Profits Larger Customer Base Independence form One Market Required International Service Objectives and Policies Market Attractiveness Risk Control Competitive Advantage Global Competition Strategy Waterfall Approach Sprinkler Approach Developed or Developing Market 5 Modes of Entry Marketing Program Country of Origin of Perception Marketing Organization