The Forest Before The Trees: The Future of Web App Design

5,340 views
4,911 views

Published on

Published in: Design, Technology, Business

The Forest Before The Trees: The Future of Web App Design

  1. Friday, September 16, 2011
  2. – The – FOREST BEFORE THE TREES A discussion on the future of web application designFriday, September 16, 2011
  3. – HELLO, I’M – MIKE SCOPINO UX Strategist UI Designer Front-End Dev. You can also call me @jefftheturtleFriday, September 16, 2011
  4. Customer Support Customer Support UX/UI UX/UI Design Design Marketing Marketing YOUR CHOICEFriday, September 16, 2011
  5. Once we had desktop browsers… ✴ Notebooks ✴ Televisions ✴ Ultrabooks ✴ Set-Top Boxes ✴ Netbooks ✴ Appliances ✴ Tablets ✴ Automobiles ✴ Smartphones ✴ Kiosks ✴ Browser ExtensionsFriday, September 16, 2011
  6. “Forget what we have taken for granted on how consumers use the Internet…” There will be more mobile internet users than wireline users by 2015Friday, September 16, 2011
  7. The FOREST The TREES ✴ Product Spectrum ✴ Feature Set ✴ Audiences ✴ OS ✴ Platform Range ✴ Layout ✴ Product Lifespan ✴ Interface ✴ Competitors ✴ Aesthetic ✴ Marketing ChannelsFriday, September 16, 2011
  8. Project Mgmt. Brand QA Proj. Vision UI Des. UI Design Mgmt. QA (Product Design) UX/IA Development Analytics, Vision Testing, Dev. Feedback Research Content Content Prod. Strategy Product Mgmt. Mgmt. EMBARK LAUNCH UPDATES A Recipe For SuccessFriday, September 16, 2011
  9. Project Mgmt. Brand QA Vision (Product Design) UI Design UX/IA Development Research Content Strategy Product Mgmt.CONCEPT Let’s Focus LAUNCFriday, September 16, 2011
  10. –1– CONTENT AND UX/IA (UX/IA stands for User Experience and Information Architecture)Friday, September 16, 2011
  11. “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Dr. Ian Malcom, Jurassic ParkFriday, September 16, 2011
  12. Standardize and Differentiate SimultaneouslyFriday, September 16, 2011
  13. NEED EASE WANT ENJOYMENT Are we seeing WOW the pattern? LASTFriday, September 16, 2011
  14. – Hell or High Water – UNDERSTAND BEFORE THE FUNCTIONAL NEEDS OF YOUR USERSFriday, September 16, 2011
  15. Evernote Understand the toolkit and the hard facts about each platformFriday, September 16, 2011
  16. Home Depot Understand a platform’s physical use environmentFriday, September 16, 2011
  17. Fitness App Understand your budget and timeline in order to execute realisticallyFriday, September 16, 2011
  18. –2– UI DESIGN (UI stands for User Interface)Friday, September 16, 2011
  19. BLINK & YOU’VE MISSED IT Users place judgement in only 50 MillisecondsFriday, September 16, 2011
  20. – What does bad design tell a user? – “Honey Badger Don’t Give a S**t” Randall, YouTube SensationFriday, September 16, 2011
  21. – Not to be redundant, but – UNDERSTAND BEFORE THE AESTHETIC EXPECTATIONS OF YOUR USERSFriday, September 16, 2011
  22. Monster Krop Understand what flavor of aesthetic defines legitimacy for your audienceFriday, September 16, 2011
  23. Garageband Penultimate Epicurious Understand relevant real-world interfacesFriday, September 16, 2011
  24. Flipboard Understand how to translate an experience across your platformsFriday, September 16, 2011
  25. Jetsetter Understand the value in holistic consistency, whatever the aesthetic or interactionFriday, September 16, 2011
  26. – Your Barebones (I Just Woke Up) – TakeawayFriday, September 16, 2011
  27. ABOVE ALL ELSE Establish PurposeFriday, September 16, 2011
  28. Design Experiences NOT JUST FEATURESFriday, September 16, 2011
  29. IN PURSUIT OF PERFECTION Question EverythingFriday, September 16, 2011
  30. THANK YOU Fresh Tilled Soil Mike Scopino @FRESHTILLEDSOIL @JEFFTHETURTLE (866) 929.9177 freshtilledsoil.com mikescopino.netFriday, September 16, 2011

×