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The Forest Before The Trees: The Future of Web App Design
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The Forest Before The Trees: The Future of Web App Design

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  • 1. Friday, September 16, 2011
  • 2. – The – FOREST BEFORE THE TREES A discussion on the future of web application designFriday, September 16, 2011
  • 3. – HELLO, I’M – MIKE SCOPINO UX Strategist UI Designer Front-End Dev. You can also call me @jefftheturtleFriday, September 16, 2011
  • 4. Customer Support Customer Support UX/UI UX/UI Design Design Marketing Marketing YOUR CHOICEFriday, September 16, 2011
  • 5. Once we had desktop browsers… ✴ Notebooks ✴ Televisions ✴ Ultrabooks ✴ Set-Top Boxes ✴ Netbooks ✴ Appliances ✴ Tablets ✴ Automobiles ✴ Smartphones ✴ Kiosks ✴ Browser ExtensionsFriday, September 16, 2011
  • 6. “Forget what we have taken for granted on how consumers use the Internet…” There will be more mobile internet users than wireline users by 2015Friday, September 16, 2011
  • 7. The FOREST The TREES ✴ Product Spectrum ✴ Feature Set ✴ Audiences ✴ OS ✴ Platform Range ✴ Layout ✴ Product Lifespan ✴ Interface ✴ Competitors ✴ Aesthetic ✴ Marketing ChannelsFriday, September 16, 2011
  • 8. Project Mgmt. Brand QA Proj. Vision UI Des. UI Design Mgmt. QA (Product Design) UX/IA Development Analytics, Vision Testing, Dev. Feedback Research Content Content Prod. Strategy Product Mgmt. Mgmt. EMBARK LAUNCH UPDATES A Recipe For SuccessFriday, September 16, 2011
  • 9. Project Mgmt. Brand QA Vision (Product Design) UI Design UX/IA Development Research Content Strategy Product Mgmt.CONCEPT Let’s Focus LAUNCFriday, September 16, 2011
  • 10. –1– CONTENT AND UX/IA (UX/IA stands for User Experience and Information Architecture)Friday, September 16, 2011
  • 11. “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Dr. Ian Malcom, Jurassic ParkFriday, September 16, 2011
  • 12. Standardize and Differentiate SimultaneouslyFriday, September 16, 2011
  • 13. NEED EASE WANT ENJOYMENT Are we seeing WOW the pattern? LASTFriday, September 16, 2011
  • 14. – Hell or High Water – UNDERSTAND BEFORE THE FUNCTIONAL NEEDS OF YOUR USERSFriday, September 16, 2011
  • 15. Evernote Understand the toolkit and the hard facts about each platformFriday, September 16, 2011
  • 16. Home Depot Understand a platform’s physical use environmentFriday, September 16, 2011
  • 17. Fitness App Understand your budget and timeline in order to execute realisticallyFriday, September 16, 2011
  • 18. –2– UI DESIGN (UI stands for User Interface)Friday, September 16, 2011
  • 19. BLINK & YOU’VE MISSED IT Users place judgement in only 50 MillisecondsFriday, September 16, 2011
  • 20. – What does bad design tell a user? – “Honey Badger Don’t Give a S**t” Randall, YouTube SensationFriday, September 16, 2011
  • 21. – Not to be redundant, but – UNDERSTAND BEFORE THE AESTHETIC EXPECTATIONS OF YOUR USERSFriday, September 16, 2011
  • 22. Monster Krop Understand what flavor of aesthetic defines legitimacy for your audienceFriday, September 16, 2011
  • 23. Garageband Penultimate Epicurious Understand relevant real-world interfacesFriday, September 16, 2011
  • 24. Flipboard Understand how to translate an experience across your platformsFriday, September 16, 2011
  • 25. Jetsetter Understand the value in holistic consistency, whatever the aesthetic or interactionFriday, September 16, 2011
  • 26. – Your Barebones (I Just Woke Up) – TakeawayFriday, September 16, 2011
  • 27. ABOVE ALL ELSE Establish PurposeFriday, September 16, 2011
  • 28. Design Experiences NOT JUST FEATURESFriday, September 16, 2011
  • 29. IN PURSUIT OF PERFECTION Question EverythingFriday, September 16, 2011
  • 30. THANK YOU Fresh Tilled Soil Mike Scopino @FRESHTILLEDSOIL @JEFFTHETURTLE (866) 929.9177 freshtilledsoil.com mikescopino.netFriday, September 16, 2011

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