New Media 101



© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
But, don’t worry…



© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
All media was “new media” at some point
•  Newspapers/magazines
•  Television
•  Radio
•  Internet




© Mike McDowell and...
IBM forecasters are predicting a
     greater disruption in marketing
     in the next five years than
     we’ve seen in ...
SHIFT from
                           A
      BROADCAST mechanism to
a
            MANY-TO-MANY model
      a




© Mike M...
Broadcast Style




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Broadcast Style




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Many-to-Many Style




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Genuine Conversation




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
DISCLAIMER:
  New media isn't a short-term
   project, an experiment, an
  event, a one-shot deal, or a
  quick fix. It's ...
You have a LOT of choices when
it comes to new media tools:
                                                              ...
1.  Strategy
     2. Tactics



© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Weblog (Blog)
A website that displays entries in reverse
chronological order. A typical blog combines
text, images, and li...
Weblog (Blog)




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Weblog (Blog)




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Weblog (Blog)




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Weblog (Blog)




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Why Blog? (Mike’s top 5 reasons)
      Newspapers and magazines using blogs as a
1) 
      source (PR)




© Mike McDowell...
Why Blog? (Mike’s top 5 reasons)
      Newspapers and magazines using blogs as a
1) 
      source (PR)
      Great for sea...
Why Blog? (Mike’s top 5 reasons)
      Newspapers and magazines using blogs as a
1) 
      source (PR)
      Great for sea...
Why Blog? (Mike’s top 5 reasons)
      Newspapers and magazines using blogs as a
1) 
      source (PR)
      Great for sea...
Why Blog? (Mike’s top 5 reasons)
      Newspapers and magazines using blogs as a
1) 
      source (PR)
      Great for sea...
Why Blog? (Mike’s top 5 reasons)
      Newspapers and magazines using blogs as a
1) 
      source (PR)
      Great for sea...
Measuring New Media
New media tends to be easier to measure because of
the tie to technology. We can typically tell how ma...
Tracking in the Blogosphere




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Twitter




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Twitter




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Listening to Twitter




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Listening in the Blogosphere




•  Listening to Twitter and joining in conversations
•  Also running promos, contests, et...
Mobile Marketing/Text Messaging




                                                         Text to
                     ...
Mobile Marketing/Text Messaging




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Mobile Marketing/Tracking




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Podcast/Videocast




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Social Networks




© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
RSS Feeds

   RSS (Really Simple Syndication) allows you to
   subscribe to dynamic content via a feed

   The evolution o...
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Dataheads, rejoice!
       Online: 79% of U.S. adults online
 
 

        
   Avg 11 hours/week

       Blogging: More tha...
1.  Strategy
     2. Tactics



© Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
Making it Work

   Listen. Understand.


   Participate. Give people a reason to come
   back to you. Don’t have to be bor...
Mike McDowell
                  Account Executive
                Director of New Media
                   mike@kps3.com

...
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New Media 101 for Nevada Interactive Media Summit

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Mike McDowell's presentation from the Nevada Interactive Media Summit 2009 - New Media 101. Covers communications shift, tools (such as blogs, social networks, mobile, RSS feeds, twitter, video, poscasting, etc...), and best practices. Just the tip of the iceberg.

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New Media 101 for Nevada Interactive Media Summit

  1. 1. New Media 101 © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  2. 2. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  3. 3. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  4. 4. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  5. 5. But, don’t worry… © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  6. 6. All media was “new media” at some point •  Newspapers/magazines •  Television •  Radio •  Internet © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  7. 7. IBM forecasters are predicting a greater disruption in marketing in the next five years than we’ve seen in the past 50 years combined. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  8. 8. SHIFT from A BROADCAST mechanism to a MANY-TO-MANY model a © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  9. 9. Broadcast Style © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  10. 10. Broadcast Style © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  11. 11. Many-to-Many Style © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  12. 12. Genuine Conversation © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  13. 13. DISCLAIMER: New media isn't a short-term project, an experiment, an event, a one-shot deal, or a quick fix. It's not something you throw money at, and using it doesn't guarantee success or influence. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  14. 14. You have a LOT of choices when it comes to new media tools: Geo-marketing RSS Feeds Blogs Mobile PodCasting Wikis Microblogs SMS Widgets Photo Sharing Social Networks Mashups Social Bookmarking Video Applications © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  15. 15. 1.  Strategy 2. Tactics © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  16. 16. Weblog (Blog) A website that displays entries in reverse chronological order. A typical blog combines text, images, and links to other blogs, web pages, and media related to its topic. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  17. 17. Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  18. 18. Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  19. 19. Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  20. 20. Weblog (Blog) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  21. 21. Why Blog? (Mike’s top 5 reasons) Newspapers and magazines using blogs as a 1)  source (PR) © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  22. 22. Why Blog? (Mike’s top 5 reasons) Newspapers and magazines using blogs as a 1)  source (PR) Great for search engine optimization (SEO) 2)  © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  23. 23. Why Blog? (Mike’s top 5 reasons) Newspapers and magazines using blogs as a 1)  source (PR) Great for search engine optimization (SEO) 2)  Site content/web differentiation 3)  © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  24. 24. Why Blog? (Mike’s top 5 reasons) Newspapers and magazines using blogs as a 1)  source (PR) Great for search engine optimization (SEO) 2)  Site content/web differentiation 3)  Establish yourself as a thought leader 4)  © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  25. 25. Why Blog? (Mike’s top 5 reasons) Newspapers and magazines using blogs as a 1)  source (PR) Great for search engine optimization (SEO) 2)  Site content/web differentiation 3)  Establish yourself as a thought leader 4)  Gives you a human voice 5)  © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  26. 26. Why Blog? (Mike’s top 5 reasons) Newspapers and magazines using blogs as a 1)  source (PR) Great for search engine optimization (SEO) 2)  Site content/web differentiation 3)  Establish yourself as a thought leader 4)  Gives you a human voice 5)  BONUS… Measuring © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  27. 27. Measuring New Media New media tends to be easier to measure because of the tie to technology. We can typically tell how many and how people are viewing and interacting with our media. Measuring Blogging Free and paid services: •  Free •  Bloglines, Technorati, Blogpulse •  Paid •  Umbria, Nielson BuzzMetrics, BuzzLogic © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  28. 28. Tracking in the Blogosphere © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  29. 29. Twitter © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  30. 30. Twitter © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  31. 31. Listening to Twitter © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  32. 32. Listening in the Blogosphere •  Listening to Twitter and joining in conversations •  Also running promos, contests, etc •  Dell attributes $1,000,000 to Twitter © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  33. 33. Mobile Marketing/Text Messaging Text to be notified before a price change © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  34. 34. Mobile Marketing/Text Messaging © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  35. 35. Mobile Marketing/Tracking © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  36. 36. Podcast/Videocast © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  37. 37. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  38. 38. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  39. 39. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  40. 40. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  41. 41. Social Networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  42. 42. RSS Feeds   RSS (Really Simple Syndication) allows you to subscribe to dynamic content via a feed   The evolution of getting information online 90s = Browsing   Early 2000s = Search (Google)   Today = Subscribe   © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  43. 43. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  44. 44. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  45. 45. Dataheads, rejoice! Online: 79% of U.S. adults online     Avg 11 hours/week Blogging: More than 40 million blogs… and it   doubles every 6 months Cell Phones: 255 million users (84%), 98%   capable/50% using text messaging Video: 12 billion online video streams   61.4% have visited a social networking site   Six in 10 wealthy consumers online use social   networks © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  46. 46. 1.  Strategy 2. Tactics © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  47. 47. Making it Work   Listen. Understand.   Participate. Give people a reason to come back to you. Don’t have to be boring.   Important to understand the technology. More important to understand the strategy.   Extend your reach. It’s not a build-it-they- will-come mentality. Integrated marketing is important. © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
  48. 48. Mike McDowell Account Executive Director of New Media mike@kps3.com © Mike McDowell and KPS|3 Marketing. Not to be reproduced or used without permission.
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