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Networked Society
A new era
Mikael Eriksson Björling
Director Networked Society Lab
Ericsson SEE 16/10/10
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 2
1991: Total Cost $3054.82
2015: Smartphone $40.00
More function
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 3
At an inflection point
INSTALLATION TRANSFORMATION
+ +
The 5th technological revolution
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 4
era of exponential change
TRANSACTION
New
economics
CAPABILITY
DISTRIBUTION
Ubiquitous
reach
PEOPLE
THINGS
PRACTICES
Exponential
performance
SPEED
DATA
COMPUTATION
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 5
ICT Changing lifestyle
Amazon, Alibaba, Yerdle, eBaySHOPPING
Lendingclub, ZopaFINANCE
Mobile money, BitCoinPAYMENTS
Airbnb, HomeAwayTRAVELING
Ûber, Lyft, Car2Go, BlablaCarTRANSPORT
Freelancer, TaskRabbit, I got garbageEMPLOYMENT
Courcera, Udacity, Khan AcademyEDUCATION
Spotify, Netflix, ViaplayENTERTAINMENT
ENABLED BY
TECHNOLOGY
EMBRACED BY
CONSUMERS
EVIDENT IN
ALL SECTORS
EFFECTS RULES
& REGULATIONS
DIGITAL DOESN’T RESPECT BOUNDARIES.
REGARDLESS OF THE INDUSTRY,
DIGITIZATION WILL UNCOVER
INEFFICIENCIES AND CREATE VALUE.
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 7
ANY THING THAT CAN BE CONNECTED WILL BE
CONNECTED, SMART AND INTERACTIVE
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 8
ANY RESOURCE THAT CAN BE SHARED WILL BE
SHARED, ENRICHED AND ABUNDANT
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 9
ANY RESHAPING IDEA THAT CAN BE TRIED WILL
BE TRIED AND TRIGGER CHANGE
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 10
NEW Logic new ASSETS
ANY THING THAT CAN BE CONNECTED WILL
BE CONNECTED, SMART AND INTERACTIVE
ANY RESOURCE THAT CAN BE SHARED WILL
BE SHARED, ENRICHED AND ABUNDANT
ANY RESHAPING IDEA THAT CAN BE TRIED
WILL BE TRIED AND TRIGGER CHANGE
USERS THINGS
PLATFORMS DATA
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 11
ICT-Led Transformation
Value Chain Effectiveness
Improved offering to current market
Redefined Eco-system
Profoundly new offerings creating new market
EVOLUTION DISRUPTION
Value Chain Efficiency
Better performance of current offerings
Reshaped value systems
Synergy offering across industries
OUTSIDE DRIVE
INSIDE CONTROL
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 12
Reshaped business
OUTSIDE DRIVE
INSIDE CONTROL
EVOLUTION DISRUPTION
Personalized learning
E-universities
Gamification
E-books
On-line learning
Wisdom of the crowdConnected schools
Digital school platforms
On-line information
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 13
Two Sides of the Same coin
TRANSFORMATION
INDUSTRIES PEOPLE
Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
LIFESTYLE CHANGE
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 14
Empowered lifestyle
ALWAYS ON
WHANT WORK WITH
A PURPOSE
EVERYTHING INSTANT
ARE IN CONTROL
ALWAYS INFORMED
PREFER SERVICES
COLLABORATIVE CULTURE
Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 15
CASE: Sue 28 in San Francisco
BLUE APRON &
AMAZON FRESH
INSTACART
MUNCHERY &
SPOONROCKET
GETAROUND VALET LUXEUBER AND LYFT
TASK RABBITGLOW
SERVICE
APPS
Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 16
The consumer Is dead
Long live the…
USER
PRODUCER
ACTIVIST
CO-CREATOR
CONSUMER
Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 17
THANK YOU!
Mikael Eriksson Björling
[mikael.eriksson.bjorling@ericsson.com]
[+46702673223]
[@mikaeleb]
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 18
Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 19
Mikael Eriksson Björling
› Mikael is an Ericsson Networked Society Evangelist
and Director at the Networked Society Lab. His
specialty is in understanding how new consumer
behavior, emerging technologies and industry logics
are shaping the future society, and he believes that
we have great opportunities right now to shape a
better world. Mikael joined Ericsson in 1998 and is
based in Stockholm.
› Twitter: @mikaeleb
› Email: mikael.eriksson.bjorling@ericsson.com
› Blog: http://www.ericsson.com/thinkingahead/the-networked-society-
blog/author/mikael-eriksson-bjorling/
› Networked Society Lab:
http://www.ericsson.com/thinkingahead/networked_society

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Networked Society - A New Era

  • 1. Networked Society A new era Mikael Eriksson Björling Director Networked Society Lab Ericsson SEE 16/10/10
  • 2. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 2 1991: Total Cost $3054.82 2015: Smartphone $40.00 More function
  • 3. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 3 At an inflection point INSTALLATION TRANSFORMATION + + The 5th technological revolution
  • 4. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 4 era of exponential change TRANSACTION New economics CAPABILITY DISTRIBUTION Ubiquitous reach PEOPLE THINGS PRACTICES Exponential performance SPEED DATA COMPUTATION
  • 5. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 5 ICT Changing lifestyle Amazon, Alibaba, Yerdle, eBaySHOPPING Lendingclub, ZopaFINANCE Mobile money, BitCoinPAYMENTS Airbnb, HomeAwayTRAVELING Ûber, Lyft, Car2Go, BlablaCarTRANSPORT Freelancer, TaskRabbit, I got garbageEMPLOYMENT Courcera, Udacity, Khan AcademyEDUCATION Spotify, Netflix, ViaplayENTERTAINMENT ENABLED BY TECHNOLOGY EMBRACED BY CONSUMERS EVIDENT IN ALL SECTORS EFFECTS RULES & REGULATIONS
  • 6. DIGITAL DOESN’T RESPECT BOUNDARIES. REGARDLESS OF THE INDUSTRY, DIGITIZATION WILL UNCOVER INEFFICIENCIES AND CREATE VALUE.
  • 7. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 7 ANY THING THAT CAN BE CONNECTED WILL BE CONNECTED, SMART AND INTERACTIVE
  • 8. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 8 ANY RESOURCE THAT CAN BE SHARED WILL BE SHARED, ENRICHED AND ABUNDANT
  • 9. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 9 ANY RESHAPING IDEA THAT CAN BE TRIED WILL BE TRIED AND TRIGGER CHANGE
  • 10. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 10 NEW Logic new ASSETS ANY THING THAT CAN BE CONNECTED WILL BE CONNECTED, SMART AND INTERACTIVE ANY RESOURCE THAT CAN BE SHARED WILL BE SHARED, ENRICHED AND ABUNDANT ANY RESHAPING IDEA THAT CAN BE TRIED WILL BE TRIED AND TRIGGER CHANGE USERS THINGS PLATFORMS DATA
  • 11. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 11 ICT-Led Transformation Value Chain Effectiveness Improved offering to current market Redefined Eco-system Profoundly new offerings creating new market EVOLUTION DISRUPTION Value Chain Efficiency Better performance of current offerings Reshaped value systems Synergy offering across industries OUTSIDE DRIVE INSIDE CONTROL
  • 12. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 12 Reshaped business OUTSIDE DRIVE INSIDE CONTROL EVOLUTION DISRUPTION Personalized learning E-universities Gamification E-books On-line learning Wisdom of the crowdConnected schools Digital school platforms On-line information
  • 13. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 13 Two Sides of the Same coin TRANSFORMATION INDUSTRIES PEOPLE Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13 LIFESTYLE CHANGE
  • 14. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 14 Empowered lifestyle ALWAYS ON WHANT WORK WITH A PURPOSE EVERYTHING INSTANT ARE IN CONTROL ALWAYS INFORMED PREFER SERVICES COLLABORATIVE CULTURE Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
  • 15. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 15 CASE: Sue 28 in San Francisco BLUE APRON & AMAZON FRESH INSTACART MUNCHERY & SPOONROCKET GETAROUND VALET LUXEUBER AND LYFT TASK RABBITGLOW SERVICE APPS Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
  • 16. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 16 The consumer Is dead Long live the… USER PRODUCER ACTIVIST CO-CREATOR CONSUMER Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-13
  • 17. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 17 THANK YOU! Mikael Eriksson Björling [mikael.eriksson.bjorling@ericsson.com] [+46702673223] [@mikaeleb]
  • 18. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 18
  • 19. Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2016 | 2016-09-02 | Page 19 Mikael Eriksson Björling › Mikael is an Ericsson Networked Society Evangelist and Director at the Networked Society Lab. His specialty is in understanding how new consumer behavior, emerging technologies and industry logics are shaping the future society, and he believes that we have great opportunities right now to shape a better world. Mikael joined Ericsson in 1998 and is based in Stockholm. › Twitter: @mikaeleb › Email: mikael.eriksson.bjorling@ericsson.com › Blog: http://www.ericsson.com/thinkingahead/the-networked-society- blog/author/mikael-eriksson-bjorling/ › Networked Society Lab: http://www.ericsson.com/thinkingahead/networked_society