Web Service Search Engines - Enabling Of Service Commerce


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Service-Orientation is the lasted paradigm for the design of future IT systems as well as for novel business strategies. Instead of proprietary solutions and offers, decoupled and reusable services shall be provided and be dynamically combined with respect to specific client requirements. seekda addresses these needs and provides the first Web Service Search engine and Marketplace. The current market is mostly based on singular service offerings, where in reality, complete integrated solutions are clearly needed. seekda facilitates the creation of service bundles. Interoperability issues between different providers are handled by the marketplace, which allows seamless switching between providers and reduces integration costs for their customers. The following questions will be discussed in this talk:

- Web of Services and the Future of SaaS (Software as a Service)
- How to enable Service Commerce?
- Need of Semantics in an Internet of Services
- Use case: eTourism

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  • Web Service Search Engines - Enabling Of Service Commerce

    1. 1. Web Service Search Engines Enabling of Service Commerce Alexander Wahler Michal Zaremba
    2. 2. Table of Content <ul><li>Web of Services </li></ul><ul><li>Need for Web Services Search Engine </li></ul><ul><li>Need of Semantics </li></ul><ul><li>How to enable Service Commerce </li></ul><ul><li>Use case e-tourism </li></ul><ul><li>About seekda and future plans </li></ul>
    3. 3. Service Oriented Architectures <ul><li>IT solutions shift from monolithic </li></ul><ul><li>systems towards Service Oriented </li></ul><ul><li>Architectures </li></ul><ul><li>Organizations require on-demand </li></ul><ul><li>external services </li></ul><ul><li>Interface vs. Implementation </li></ul><ul><ul><li>I only do care about interface (description) but do not care about implementation (program) as somebody does it for me </li></ul></ul>
    4. 4. Service Oriented Architectures <ul><li>However, current services market: </li></ul><ul><ul><li>still not transparent </li></ul></ul><ul><ul><li>provider and/or technology centric </li></ul></ul><ul><ul><li>mainly atomic services and not bundles/solutions </li></ul></ul><ul><ul><li>low technical quality of interfaces, high setup and migration costs </li></ul></ul>
    5. 5. Web of Services <ul><li>Current change: Web of pages -> Web of services </li></ul><ul><ul><li>there is already a considerable number </li></ul></ul><ul><ul><li>of publicly available services </li></ul></ul><ul><ul><li>… but users need to be aware of the </li></ul></ul><ul><ul><li>existence and the features of a service </li></ul></ul><ul><ul><ul><li>UDDI standard did not prevail </li></ul></ul></ul><ul><ul><ul><li>Specific portals: access to restricted sets of registered services </li></ul></ul></ul>
    6. 6. Web of Services <ul><li>Web Services (Web API): </li></ul><ul><ul><li>expose all possible functionalities </li></ul></ul><ul><ul><li>can be integrated in traditional software systems, Web 2.0 applications </li></ul></ul><ul><ul><li>can be mashed up to provide new functionalities </li></ul></ul><ul><ul><li>using technologies as WSDL, REST, JSON, ... </li></ul></ul>
    7. 7. Web Services Search Engine <ul><li>Search Engine for Web Services </li></ul><ul><ul><li>fully automated focused crawling process </li></ul></ul><ul><ul><li>aggregating information from multiple sources into a semantic model </li></ul></ul><ul><ul><li>efficient means for finding services </li></ul></ul><ul><ul><li>community features enabling understanding and selecting right services </li></ul></ul>
    8. 8. Web Service Search Engine
    9. 9. Search Engine – Analyzing Data <ul><li>http://seekda.com/providers/amazon.com/S3 </li></ul><ul><li>Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data, http:// www.amazon.com/gp/browse.html?node =16427261 </li></ul><ul><li>Commercial Service, Computing </li></ul><ul><li>Pricing </li></ul><ul><li>$0.15 per GB-Month of storage used http://calculator.s3.amazonaws.com/calc5.html </li></ul><ul><li>Terms of Service </li></ul><ul><li>http://www.amazon.com/AWS-License-home-page-Money/b/ref =sc_fe_c_0_16427261_10/104-7739021-5554311?ie=UTF8&node=3440661&no=16427261&me=A36L942TSJ2AJA </li></ul><ul><li>Related Services </li></ul><ul><ul><li>boxNetStorage (box.net) </li></ul></ul><ul><ul><li>OnlineStorage (digitalbucket.com) </li></ul></ul>
    10. 10. Origin of Semantics – Examples <ul><li>Information retrieval & analysis: online documentation, FAQs, pricing pages, etc. </li></ul><ul><li>Leverage structure of interface description </li></ul><ul><li>Network topology, server infrastructure </li></ul><ul><li>Service provenance (i.e. hosting country) </li></ul><ul><li>Service availability (e.g. uptime, response time) </li></ul>
    11. 11. How to enable Service Commerce <ul><li>Web Service Marketplace </li></ul><ul><ul><li>one-stop-shopping across multiple service providers </li></ul></ul><ul><ul><li>aggregation & mediation - create service bundles according to users needs </li></ul></ul><ul><ul><li>provide applications that utilize services (or service bundles) e.g. on-demand printing services, conference organization, etc. </li></ul></ul><ul><ul><li>combine services while checking technical and contractual compatibilities </li></ul></ul><ul><ul><li>technical integration simplified by using semantic technologies </li></ul></ul>
    12. 12. The Semantic Magic – What? <ul><li>Discovery </li></ul><ul><ul><li>Automated focused crawling </li></ul></ul><ul><ul><li>Aggregating information from multiple sources into semantic model </li></ul></ul><ul><ul><li>High quality without relying on manually maintained registry </li></ul></ul><ul><li>Mediation </li></ul><ul><ul><li>Service interfaces are mapped to ontologies </li></ul></ul><ul><ul><li>Mapping rules specified on a semantic level </li></ul></ul><ul><ul><li>Enables runtime exchange of similar services </li></ul></ul><ul><li>Bundling </li></ul><ul><ul><li>Semantic descriptions enable semi-automatic creation </li></ul></ul><ul><ul><li>Technical service integration done by marketplace </li></ul></ul><ul><ul><li>Consuming a bundle as easy as an atomic service </li></ul></ul>
    13. 13. Mediation & Bundling Example <ul><li>There are many equivalent services capable to fulfil a goal of a customer (e.g. sending SMS) </li></ul><ul><li>Every provider uses its own format to represent SMS service – mediation is then required </li></ul><ul><li>Benefits for customer: always the best (the most suitable) service is selected for invocation </li></ul>
    14. 14. Service Commerce - SaaS <ul><li>Software as a Service (SaaS) </li></ul><ul><ul><li>&quot;Software deployed as a hosted service and accessed over the Internet” (Microsoft) </li></ul></ul><ul><ul><li>SaaS applications are typically contrasted with on-premise applications </li></ul></ul><ul><ul><li>Network tends to mean the Internet, leveraging Web technologies tends to be essential </li></ul></ul><ul><li>Goldman Sachs, November 2007 </li></ul><ul><li>23% projected annual growth </li></ul><ul><li>$21.4 billion industry by 2011 </li></ul>
    15. 15. SaaS - Business Case for Providers <ul><li>Reduce the substantial costs of code delivery to the customer </li></ul><ul><li>Expand the potential customer base </li></ul><ul><li>Revamp traditional business models to a more Internet focused approach </li></ul><ul><li>Offer better online services and information to customers </li></ul><ul><li>Limit the costs of configuring software for customers, suppliers and internal users </li></ul>
    16. 16. SaaS Business Case for Customers <ul><li>Why buy when you can rent? </li></ul><ul><li>Transforming IT departments from application developers to application users </li></ul><ul><li>Greater flexibility and scalability </li></ul><ul><li>An expectation for unleashing new value of previously isolated data silos and functionality </li></ul>
    17. 17. Use case e-tourism <ul><li>“ Tourism is, by definition, one of the most information intensive industries.” </li></ul><ul><li>“ Frequent travellers and seasoned online buyers continue to dominate, but now the former “diehard” offline users have begun to use the Internet as their usual method for travel shopping” (PhoCusWright Consumer Travel Trend Survey 06/2008) </li></ul>
    18. 18. The multi-channel-solution for hotel-industry internet distribution seek da ! connect seek da ! IBE
    19. 19. <ul><ul><li>Boost your distribution channels and open new markets worldwide </li></ul></ul><ul><ul><li>Receive new reservations from both global and local travel web sites </li></ul></ul><ul><ul><li>Benefit from the marketing expertise of big travel players </li></ul></ul><ul><ul><li>Enhance your channel presence and profit from our unique functions </li></ul></ul>Enhance the Internet distribution potential
    20. 20. Save time and money with our intuitive all-in-one web-interface <ul><ul><li>Control and distribute your rates and availability with one interface </li></ul></ul><ul><ul><li>Handle hundreds of travel websites and networks at once </li></ul></ul><ul><ul><li>Tailor-made for the accommodation industry </li></ul></ul><ul><ul><li>Full control with convenient reports and notification functions </li></ul></ul>
    21. 21. A customer friendly approach <ul><ul><li>Available in an one-stop shopping manner via our online-marketplace </li></ul></ul><ul><ul><li>Customer friendly billing and contracting </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul><ul><ul><li>Only one tool to learn </li></ul></ul>
    22. 22. <ul><ul><li>OTA - a trade group developing a common standard for the exchange of information within the travel industry. </li></ul></ul><ul><ul><li>Xml-based standards </li></ul></ul>Using common standards - OTA
    23. 23. OTA based repository
    24. 24. Protect the future of your business <ul><ul><li>Nowadays millions of travelers use the internet for their travel planning and booking. </li></ul></ul><ul><ul><li>Be prepared for the revolution of electronic travel booking in the future. </li></ul></ul><ul><ul><li>Use seekda! connect and you will maximize your piece of this cake. </li></ul></ul>
    25. 25. About seekda <ul><li>seekda's mission is to facilitate on-demand use of services over the Web </li></ul><ul><li>seekda is a privately held company founded in 2007 as a spin-off of University of Innsbruck, Semantic Technology Institute (STI) Innsbruck </li></ul><ul><li>seekda is operating a search engine and marketplace providing access to publicly available Web Service </li></ul>
    26. 26. Future Plans <ul><li>Become Leading Web Service Search Engine and Marketplace </li></ul><ul><li>Facilitate the trade of Web service usage in a one-stop-shopping manner - dramatically reducing procurement costs </li></ul><ul><li>Offer Domain specific Products via Software as a Service (SaaS) and Application Exchange </li></ul><ul><ul><li>seekda connect (tourism sector) </li></ul></ul><ul><ul><li>seekda communication suite </li></ul></ul><ul><ul><li>Seekda conference suite </li></ul></ul>
    27. 27. Contact: [email_address] (CEO) [email_address] (CRO) Sales and B u siness Development [email_address] http:// seekda.com Questions and Answers