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Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
Element's therapeutic massage strategy update 3 7_14_final
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Element's therapeutic massage strategy update 3 7_14_final

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Transcript

  • 1. Element’s Therapeutic Massage Strategy Update March 7, 2014
  • 2. Digital Marketing Solutions Goal 1: Create buzz in marketplace about Element’s studios Solution: Consistent presence on preferred local news sites with highly visible placements Goal 2: Incentivize users to visit Element’s studio’s and drive foot traffic to location Solution: Add call to action on banner creative to encourage site visits and customers walking through the door Goal 3: Establish a consistent presence in the marketplace Solution: Implementing one consistent flight with heavy ups during key time frames
  • 3. Elements Therapeutic-Creative Suggestions • Widget type units with the below buttons • Add “spa location” type button • Map widget • Click to download Coupon • Tie Banner creative to the landing page …….all things like this would allow us to infer foot traffic and drive users to the studio location
  • 4. Elements Atlanta, GA • • AJC.com • One (1) Day Health Section Sliding Billboard and/ or Corner Peel WSBTV.com • One (1) Day Homepage Skin 4
  • 5. Elements Therapeutic-Campbell, CA • SiliconValley.com • Three Day Homepage Skin and Sliding Billboard • Homepage and News Section Targeted Media • MercuryNews.com Run of Homepage
  • 6. Elements Cary, NC • CaryNews.com • Seven Day (7) Homepage Sliding Billboard • Seven Day (7) Floorboard Position 6
  • 7. Elements Therapeutic-Charlotte,NC • WBTV.com • One Day News Section Front Takeover • Homepage and News Section Targeted Media • WCNC.com • One Day Rotating Sliding Billboard • Homepage and News Section Targeted Media
  • 8. Elements Therapeutic-Cherry Hill • Patch.com • Rotating Sliding Billboard • Rotating media across local patch sites such as Cherry Hill, Cinnaminson and Collingswood • 6abc.com • ROS Interstitial • NJ.com • Rotating Media targeted to Cherry Hill • Facebook Sidebar Display
  • 9. Elements Fairfield,CT • • • FairfieldCourant.com • One (1) Day Health Section Takeover • Standard Units • Sliding Billboard • Corner Peel NewHavenRegister.com • Rotating Interstitial • One (1) Day Homepage Sliding Billboard • One (1) Day Homepage Skin • One (1) Day Homepage Roadblock Ctpost.com • One (1) Month Heath section Sliding Billboard takeover 9
  • 10. Elements Ft. Wayne, Ind • IndianaNewscenter.com • One Day Homepage Wallpaper • Rotating Media • WANE.com • One (1) Day Homepage Takeover • One (1) Day Homepage Sliding Billboard 10
  • 11. Elements Highpointe, CO • DenverPost.com • Rotating Interstitial • Homepage, News, Health Section Targeted Media 11
  • 12. Elements Therapeutic-Littleton, CO • DenverPost.com • Rotating Interstitial • Homepage, News, Health Section Targeted Media
  • 13. Elements Therapeutic-Richardson,TX • DallasNews.com • Rotating Media • No change, one consistent flight has driven performance
  • 14. Elements Therapeutic- Riverdale,NJ • Patch.com • Rotating Sliding Billboard • Rotating media across local patch sites in Tri-Boro area • DailyRecord.com • ROS geo-targeted to Riverdale
  • 15. Elements Therapeutic- Pinecrest • NBCMiami.com • Rotating Sliding Billboard • Homepage, News, Lifestyle Section Targeted Media • CDS Custom Audience Targeting
  • 16. Elements San Antonio,TX HWY 281 • SACURRENT.com • One (1) Day Homepage Sliding Billboard or Standard ads 16
  • 17. Elements San Antonio,TX NW Military • SACURRENT.com • One (1) Day Homepage Sliding Billboard or Standard ads 17
  • 18. Elements San Ramon,CA • ContraCostaTimes.com • Rotating Interstitial • One (1) Day Homepage Sliding Billboard • One (1) Day Homepage Skin • One (1) Day Homepage Roadblock • San Ramon Patch.com • Rotating Sliding Billboard 18
  • 19. Elements Therapeutic- Simi Valley,CA • NBCLA.com • Rotating Sliding Billboard • Homepage, News, Lifestyle Section Targeted Media
  • 20. Elements Therapeutic- Southglenn,CO • Denverpost.com • Geo-targeted Interstitial • Homepage Section Targeted Media
  • 21. Elements South Jordan, UT • DeseretNews.com • One (1) Day Homepage Corner Peel • Sltrib.com • One (1) Day Homepage Takeover • One (1) Day Health Section Takeover 21
  • 22. Elements Therapeutic- White Plains, NY • NBCNewYork.com • Rotating Sliding Billboard • Homepage, News, Lifestyle Section Targeted Media • WestchesterMagazine.com • Rotating Interstitial • Custom e-blasts • Rotating Media Across Site
  • 23. Thank you Trusted media partner for over 100 years… …moving forward with innovative technology solutions Please reach out with any questions: Allie Sharp 609-221-7754 asharp@coxds.com

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