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Spicing up event planning with social media
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Spicing up event planning with social media

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  • 1. SPICING UP EVENT PLANNING WITHSOCIAL MEDIABy Michelle Kornahrens
  • 2. USES OF SOCIAL MEDIA FOR EVENTPLANNING Communicating with target audience before, during, and after event Incorporate social media into event Building relationships with clients and venders Receiving referrals seen by mass audience Increasing reputation as leader in the industry
  • 3. HOW DO YOU USE SOCIAL MEDIA DURINGEVENTS? Geolocation Platforms such as Foursquare Offer hashtag conversations for guests to engage with Create contest through use of smart phones
  • 4. PUBLIC RELATIONS THEORIES Grunig’s two-way symmetrical model  Builds trust with publics through 2-way communication  Social media use in event planning demonstrates this idea Opinion Leaders  Influence thought and action of publics  Event planners use social opinion leaders to expand platform
  • 5. PRSA 2012 DEFINITION OF PR “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
  • 6. INCREASING USE OF SOCIAL MEDIA IN EVENTPLANNING Overall use across different platforms continues to increase Event planners continue to come up with creative ideas of types of usage Relationships are being built and maintained through social platforms
  • 7. EXPLORE MORE ON SOCIAL MEDIA / EVENTPLANNING YouTube  What is PR?  Social Media for Event Planners Articles  Social Media and the Changing Face of Event Planning  Social Media Makes for Eventful Event Planning  The Future of Event Planning and Social Media  Social Media and Public Relations Theories  Including KOLs in your PR Plan
  • 8. THANK YOU!

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