1. SPICING UP EVENT PLANNING WITH
SOCIAL MEDIA
By Michelle Kornahrens

2. USES OF SOCIAL MEDIA FOR EVENT
PLANNING
 Communicating with
target audience before,
during, and after event
 Incorporate social media
into event
 Building relationships
with clients and venders
 Receiving referrals seen
by mass audience
 Increasing reputation as
leader in the industry

3. HOW DO YOU USE SOCIAL MEDIA DURING
EVENTS?
 Geolocation Platforms
such as Foursquare
 Offer hashtag
conversations for
guests to engage with
 Create contest through
use of smart phones

4. PUBLIC RELATIONS THEORIES
 Grunig’s two-way
symmetrical model
 Builds trust with publics
through 2-way
communication
 Social media use in
event planning
demonstrates this idea
 Opinion Leaders
 Influence thought and
action of publics
 Event planners use
social opinion leaders
to expand platform

5. PRSA 2012 DEFINITION OF PR
 “Public relations is a strategic communication process
that builds mutually beneficial relationships between
organizations and their publics.”

6. INCREASING USE OF SOCIAL MEDIA IN EVENT
PLANNING
 Overall use across
different platforms
continues to increase
 Event planners
continue to come up
with creative ideas of
types of usage
 Relationships are being
built and maintained
through social
platforms

7. EXPLORE MORE ON SOCIAL MEDIA / EVENT
PLANNING
 YouTube
 What is PR?
 Social Media for Event
Planners
 Articles
 Social Media and the
Changing Face of Event
Planning
 Social Media Makes for
Eventful Event Planning
 The Future of Event
Planning and Social Media
 Social Media and Public
Relations Theories
 Including KOLs in your PR
Plan

8. THANK YOU!