Since the Google rolled out its update for mobile on 21st April 2015, the importance of having a responsive web design has risen considerably. The fall in ranking is imminent for websites that don’t have a Mobile Responsive web design. Responsive design is also excellent for SEO campaigns.

1. The Dominance Of Mobile Responsive
Web Design
Straight Up Marketing

2. Since the Google rolled out its update for mobile on 21st
April 2015, the importance of having a responsive web
design has risen considerably. The fall in ranking is
imminent for websites that don’t have a Mobile Responsive
web design. Responsive design is also excellent for SEO
campaigns.
There are numerous benefits of having a responsive design
for your business website. Here are some advantages
offered by a responsive site:

3. A responsive design is the best way to ensure that your new
visitors are annoyed by the design, usability and layout of
the website. Majority of people especially younger
generation are widely using Smartphone and other mobile
devices on a large scale to surf the internet. Remember that
the younger generations are the most impatient ones, they
won’t think twice in leaving the website that doesn’t offer a
high quality user experience.

4. If you have an E-commerce website then having a
responsive design helps you to target the huge mobile user
base. If people find your site easy to navigate then the
chances of making purchases grow considerably. If the
navigation is hard then there’s no chance that a user will go
to shopping cart of your site.

5. If you have responsive design, then all website URLS’ will
remain the same and this help in SEO campaigns. You
have to optimise a single website and transfer it across all
the different platforms. It becomes easier for Google to
crawl and index a responsive design, no matter a user
using an iPhone or a Samsung Smartphone.
However, having a responsive web design doesn’t mean
that you’ll reach the first page of Google automatically. To
achieve high rankings you need to have a good strategy
that contemplate both SEO and web design.

6. A huge amount of time and money can be saved in
situations where changes are supposed to be made in your
website. You only have to make the changes at one single
version and transfer it to all the platforms. It’s less time
consuming as you only need to make amends at a single
place. So, with help of responsive design you won’t have to
make separate changes for desktop and mobile versions of
the website.

7. If the web design is user friendly then visitors will prefer
your website. This means higher conversions and lower
bounce rates. So, your business sales will increase if you
provide a good experience to the visitors.
Responsive web design makes your website look more
contemporary. The younger generation which usually
spends more time on the internet feel more comfortable
with latest designs and technologies.
To know more about Responsive Web Design, you can
read our blog post: “Responsive Web Designing-The
Best Way to Make Your Website a Hit”.

8. By being responsive, you can simply beat your competitors
in the online market. Majority of websites are still far away
from responsive web design, even when experts keep on
repeating the importance of having such designs. So,
responsive design provides you an excellent opportunity to
ride ahead of your competitors.

9. THANK YOU
Straight Up Marketing