Managing Your Public Domain CV online: complete series 1 to 6

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The first thing a lot of employers do after they have received your CV is to check the internet for further evidence. The following document shows you how to develop a winning Public Domain CV. …

The first thing a lot of employers do after they have received your CV is to check the internet for further evidence. The following document shows you how to develop a winning Public Domain CV.
If you want to increase your employability, access the hidden job market or just stand out from the crowd have a look into our series and let us know what you think.

Your sincerely
Jon Curwin & Michael Schmidt

The following document contains 6 posters/leaflets.
Managing your Public Domain CV
1. Why Mahara? How to combine an e-portfolio with your online CV
2. Why LinkedIn?
3. Ethical issues to be considered.
4. How to make Twitter work for you.
5. Make LinkedIn work harder and smarter for you
6. How to ‘clean up your reputation’ online.
The material might be of interest to:
• Individuals,
• Teaching staff and their students,
• Careers advisers,
• Parents
• Personal Development Coaches and
• Anyone who would like to get better access to hidden job markets or networks of people with similar professional interests’ worldwide

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  • 1. Jon Curwin Business School Michael Schmidt Centre for Academic Success Managing Your Public Domain CV Why Mahara? 1. What is Mahara? Mahara is an open source ePortfolio and social networking system Poster Series No. 1 of 6 4. Sharing Content • An ePortfolio is a collection of materials, including text and images, that can evidence achievement to date, present an audit of current skills and outline plans for the future. • Mahara allows the individual to articulate their knowledge and skills, collate files of evidence and build electronic pages securely behind a password protected system. The user can control access to these electronic pages. • Mahara also offers a range of other features including blogging, group formation and linkage to Moodle The diagram below of example artefacts, pages and groups illustrates how content in Mahara can be shared and reused in different contexts and for different audiences. 2. What can Mahara do for You? Provides an easy way • To capture your thoughts on your skills and ability • To produce an electronic page to showcase your skills to a potential employer • To deliver an assignment or reflective learning journal to your tutor • To produce an electronic page for friends and family I am certain the Mahara experience made a difference to my successful job application. Ninis,Nancy MBA September,2011 3. Adding Content Your content is always safe behind your password unless you choose to give access. • Let Mahara guide your resume building e.g. you will find sections on education, employment, skills and interests. You can always review and revise in the future. • Try using a range of materials e.g. Excel spreadsheets, Images, PowerPoint presentations, Video. You can always delete a file. • Try some of the features like making a collection of pages, forming your own group or making a plan for the future. Source: An Example of a Student Page Source: 5. Benefits and Limitations Mahara aims to move learning from passive to active Students learn by doing and reflecting, developing digital literacy and other skills pertinent to employment as they progress Mahara can help provide that first contact and memorable good impression so difficult to achieve with a paper CV. Mahara is a good tool provided students engage with it, meaning training and examples of how others have used Mahara is essential at the right time to inspire new users Christa Appleton: eLearning Advisor Higher Education, JISC Regional Support Centre West Midlands 6. What Next? Use Mahara to: • describe the skills you have and employers will value • keep a record of your achievements • create electronic pages to showcase your skills • create your own ePortfolio webpage (LinkedIn can connect to this) • For more ideas visit: How to contact us: Jon Curwin Senior Learning and Teaching Fellow Business School Posters available from: michaelschmidtuk/ Michael Schmidt Academic Skills Development Tutor Centre for Academic Success Posters available from:
  • 2. Jon Curwin Business School Michael Schmidt Centre for Academic Success Managing Your Public Domain CV Why LinkedIn ? 1. What is 4. Sharing Content • LinkedIn is a professional networking site that had over 175 million members in over 200 countries and territories by August 2012 • It allows members to create a summary of professional expertise and achievement to share with others • The network consist of connections and connections to connections that provide links to exchange of knowledge, ideas, and opportunities • More than 10 million users in the UK (Sept. 2012) • 1. is the likely choice of employers. Google accounts for 94% of searches in Europe 91% of searches worldwide. 98% of Mobile Phone searches 2. Expect LinkedIn to show first on a Google search a) builds professional relationships with past and potential colleagues b) allows participation in communities with a shared interest Q: Do you or your company use social networks or social media to support your recruitment efforts? Don’t know 4% Plan to Begin 9% Yes 73% Sharing content you want others to see on LinkedIn is easy / Why is LinkedIn important No 14% Poster Series No. 2 of 6 • Being visible in search results is essential to participating in Internet commerce and discourse. THE TOP 3 RESULTS RECEIVE 88% OF USERS’ CLICKS …and those appearing past the first three pages of search results receive NONE. Requires an email address and password to setup an account You are given options to add details of your work experience, education and links to personal websites which include blogs and Mahara pages You decide whether to share with your connections, join groups, and accept other networking options 5. Benefits and Limitations Limitations Benefits • Be seen – Stand Out from the Crowd Q: Which social media do you or your company use for recruiting? None MySpace Youtube Blog Twitter Facebook LinkedIn Series1 0 20 40 60 • Develop and maintain a professional profile and set of connections. • Adding limited content may do little for your professional profile and show lack of ‘public domain’ awareness • You need to maintain your LinkedIn profile – a neglected page will give dated information and potentially the wrong message 80 Jobvite Social Recruiting Survey 2010 2. What can LinkedIn do for You? • Get you connected to other professionals • Allow you to find new professionals for your network • Stay in touch with friends and colleagues • See new professional opportunities • Build professional relationships with individuals and groups 3. Adding Content 6. What next? Useful Steps forward: • Develop your LinkedIn Profile. • Add evidence in form of website links or Mahara pages to it. • For more information visit How to contact us: Jon Curwin Senior Learning and Teaching Fellow Business School Michael Schmidt Academic Skills Development Tutor Centre for Academic Success Posters available from:
  • 3. Jon Curwin Business School Michael Schmidt Centre for Academic Success Managing Your Public Domain CV Ethical Issues to be Considered. 2. Is There a Problem? 1. A Public Domain CV? Paper CV • A self presentation to be found online (for others to see) A profile that is likely to differ from a traditional (paper) CV because of the means of communication and audience Interdisciplinary Ethics Event, Winner 21st June 2012 Poster No. 3 of 6 An opportunity to showcase a range of skills, characteristics and attributes like ‘a can do attitude’ by multimedia An opportunity to connect to other business professionals and their organisations ‘It’s not who you know but who knows you‘ • • • Online (public domain) CV Produced for a specific • purpose, perhaps using an employer specification Known and limited circulation • No picture • Controlled references to age, ethnic origin and other • personal data Created using social media for self presentation and networking Open Extensive use of images Included material a matter of choice 4. Think about … (David Avrin) 3. Ethical Issues (online) If these were YOUR Mahara pages, who would you like to see them? We need to make choices about the: • boundaries between our personal and professional lives • person we present to others (our selfevaluation) – our image • information we share with others – what we include and exclude 5. Ethical Issues (online) • • • • Inclusion Exclusion ‘Following the crowd’ – • Do we present only do we do what others strengths and do? achievements? What ‘picture’ do we • Do we profile only present. Images will the person we want stereotype! to be rather than the person we are? To what extend do we ‘big ourselves up’? • Are we honest about our aspirations? How selectively can we share information (use of settings)? 6. Sharing Research Outcomes How should students be advised given that: • many employers will Google search a job applicant’s name, check social media • an impression may be formed within seconds of looking at social media • a picture may be noticed first • an individual’s social media presence may advantage or disadvantage their employability How to contact us: Jon Curwin Senior Learning and Teaching Fellow Business School Posters available from: michaelschmidtuk/ Michael Schmidt Academic Skills Development Tutor Centre for Academic Success
  • 4. Jon Curwin Business School Michael Schmidt Centre for Academic Success Managing Your Public Domain CV How to make Twitter work for you? 1. What is Twitter? Twitter is an online social networking service and micro blogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets". Since its launch, Twitter has become one of the ten most visited websites on the Internet, and has been described as "the SMS of the Internet." Poster Series No. 4 of 6 2. What can Twitter do for you? Twitter was created in March 2006 and has as of 2012 over 500 million registered users, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. Unregistered users can read tweets, while registered users can post tweets through the website interface, SMS, or a range of apps for mobile devices. Source: /wiki/Twitter . another platform to selfpresent with a profile including a photo, short bio (biography) and web links another form of public domain presence where you can be following others or have followers Like other social media, Twitter can give you: a chance to follow the ideas of others, their tweets and a chance to share your ideas, your tweets a chance to network with others who have similar interests e.g. become professionally known 4. Company Connections 3. Become more Employable Your Tweets can evidence your social media skills – think about what you tweet and who will read them Think about why you are tweeting – is it to share your sense of adventure or your Build a network and news will professional insight? Few will come your way but be aware that be interested in your latest Twitter is not for everyone and you coffee but some might be may just lose interest before you interested in your holiday have an effective presence travel to China and your latest market research Follow employers and recruiters active on Twitter Re-tweet interesting industry tweets, blogs or other news including job opportunities for others Use hash tags to follow topics of interest. You can find job listings this way e.g. #jobs # recruiting, #jobsearch, #mediajobs, #gradjobs, #londonitjobs, #fashionjobs, #marketingjobs 5. Twitter Messages Don’t do @JMChadd's no-fuss approach: "Fancy hiring me then @guardiannews?" Better: Communicate with your existing contacts showing potential employers and others that you have something interesting to say.’ Try to understand the company you are following. Build an interest. Do that additional research. The idea of any company's feed is to come across as a unified trail of thought coming from a company as a whole. Try to understand how the company is managing their (complete) social media presence. Remember, at the end of the day, you will be connecting to a person. This person may not effectively represent the company or even have much influence. You need to balance your wish to connect with judgement. Be aware that it is tempting to build a social media persona that does not match the reality. Individuals and companies expect to see honesty and integrity. 6. The Way Forward Build a Twitter presence that is of interest to others including potential employers Present your professional self in the Twitter bio Use a professional looking photo or avatar Tweet about your job search in an interesting and insightful way Follow up an initial meeting: "Enjoyed the day, challenging interview, did not get the job this time but learned a lot." Show that you have done your research about a company,: "I blogged about you a while ago & have followed your growth Can I join your team?“ Confidence and creativity also stands out (but needs judgement). "GSOH advertising student seeks attractive Advertising Agency for work placement, possibly more.“ Use your work history and be not afraid to tweet it: "Highly experienced administrator/assistant buyer looking for work in London. I type to 70wpm with good IT skills.“ Demonstrate digital skills and beat the space constraints by adding links to an online CV: "@Publicasity interested in graduate opening positions please check out my digital CV at… or of course: use your LinkedIn profile. And the most successful way: Keep an eye on company twitter feeds and swiftly respond when an opportunity arises. Most companies value it when people approach them via Twitter – so don't be shy!“ Create a link to an online CV in your bio (LinkedIn is perfect) Become an expert in something that may be of interest e.g. travel to London, the state of beaches in Kent or exchange rates How to contact us: Jon Curwin Senior Learning and Teaching Fellow Business School Michael Schmidt Academic Skills Development Tutor Centre for Academic Success Posters available from:
  • 5. Jon Curwin Business School Michael Schmidt Centre for Academic Success Managing Your Public Domain CV Poster Series No. 5 of 6 Make LinkedIn Work Harder and Smarter for You 1. 2. First: What to Avoid ‘You have only one chance to make a first impression’ The Top 10 overused buzzwords in LinkedIn Profiles in the United States: Avoid!! What does your LinkedIn account says about you? This poster will highlight • Strategies to enable LinkedIn to work better for you • Additions (add ons) to help you stand out, even of the LinkedIn crowd.  Extensive Experience  Innovative  Motivated  Results-oriented  Dynamic      Proven Track Record Team Player Fast-paced Problem solver Entrepreneurial 3. 10 Tips to Maximise Your Impact 1. Add a professional picture. Ask yourself while browsing LinkedIn: are you giving connections without a picture the same attention? If you prefer pictures yourself, what type do you find most suitable? Invest the time to get it right. This is your one chance to make a good first impression. 2. Be creative with your image (photo) space. Use an avatar or embellish with Photoshop effects. 3. Edit your LinkedIn web address into something more meaningful. (see section 4) 4. Use your LinkedIn account address on your business cards and email signatures. 5. Link externall websites to your profile or create/record evidence using Mahara, Eblogger or Wordpress. Instead of just writing about your abilities demonstrate them in a picture or video clip (a good picture says more than 1000 words) 6. People need to know in less than 20 seconds what you can offer them (Elevator Pitch) and then want to see evidence and testimonials that you can do the job. 7. Others want to know what you can do now and what you can offer in the future. This showcase should be an honest representation of your strengths and abilities. 8. Remind your existing networks that you exist by: • Updating your profile – keep it fresh – it creates activity which is shared across your network. • Endorsing other people • Sharing your innovative ideas and recent insights e.g. a link showing Prezi as an alternative to PowerPoint 9. Easy Resume builder: LinkedIn allows you to save all your details into one document, creating a very presentable resume of yourself. To print your profile as a PDF, go to the profile menu and view either Edit Profile or View Profile. Click on the Edit icon and then Export to PDF 10.Use Facebook and Twitter to enhance your visibility. LinkedIn allows you to inform your contacts on other networks about any important changes if you choose to do so. 4. An Example Job Search Search Job Keywords: Summer Internships Sort by: Relevance 20 Jobs + Save 5. An Example Profile Jon Curwin Lecturer in Business Analysis with interests in creativity and photography Birmingham, West Midlands, United Kingdom (Birmingham, United Kingdom) Higher Education Current Enthusiast of e-Portolios and Digital Storytelling at Birmingham City University Principal Lecturer in Business Analysis at Birmingham City University Education Aston University University of Southampton Recommendations 1 person has recommended Jon Connections 108 connections Websites The creative problem solver My ePortfolio My photos Jon Curwin's Summary What I do I teach creative problem solving, quantitative methods (statistics) and stategy. I love to see the difference education can make and believe that it is important to balance continuing learning with other interests and activities. My academic interests I believe that improved digital literacy can offer new creative insights in a variety of ways particularly with the use of digital storytelling and video. I use the ePortfolio, Mahara with my students and believe it offers an effective way for them to articulate the skills valued by business. Other interests I love to sea dive and believe that the marine environment needs to be valued for the amazing place it is. I instruct with a local diving and snorkelling club and see this as an ideal way of introducing others to water sports. Specialties Statistics, Quantitative Methods, Creative Problem Solving, Mahara, Seasearch,Snorkelling, Diving, Marine Environment, Photography, ePortfolio, digital storytelling 6. Customise your LinkedIn address Your first Linked web address is usually generated randomly and is a mix between a name you have chosen and a long string of numbers e.g /joncurwin143668p4 Why not simplify and personalise it? It creates a more tidy and memorable web address for you which you can easily use on your Business cards or email communications. For an example please see box below (How to contact us). If you want to adjust your address: • Go to Settings and click "Edit your public profile". • In the "Your public profile URL" box on the right, click the "Customize your public profile URL" link. • Type the last part of your new custom URL in the text box. • Click Set Custom URL. Aon Summer Internships Aon - Aberdeen - Jan 15, 2013 Job Title: How to contact us: IBM Summer Internships & Industrial Placements Company: Jon Curwin Senior Learning and Teaching Fellow Business School IBM (UK) Ltd - North East - Jan 11, 2013 Engineering Summer Internship Location: McLaren Automotive Ltd - Woking - Jan 21, 2013 Summer Internship in the Blades and Razors Process and Engineering Group Procter & Gamble - GB-England-Reading - Jan 28, 2013 22 people in your network at Procter & Gamble Posters available from: michaelschmidtuk/ Michael Schmidt Academic Skills Development Tutor Centre for Academic Success
  • 6. Jon Curwin Business School Michael Schmidt Centre for Academic Success Managing Your Public Domain CV Poster Series No. 6 of 6 How to ‘clean up’ your reputation online? 1. Introduction 5. Get the Good Stuff to the Top  A study from Microsoft Research indicates that 70% of online recruiters have turned down candidates because of search results.  You may never know if your potential employer will Google your name but you can find ways to manage what they see and what they don’t see.  “The Internet knows a lot about you, maybe too much. So how do you clean up your online reputation and get control of your image to reflect who you are now — or how you want a prospective employer to perceive you” (Becky Worley, Manage the content of the sites that a Google search is likely to find first: LinkedIn is known as the network site for business professionals. It will show early, if not first, on a name search. You control the content seen. Google+ is big and getting bigger. Your Google+ account will quickly climb toward the top of any listing. Again you control the content but watch the settings. Visit just to see the social networking sites open to you. 2. Show the Good Stuff At the end of the day it is content that makes the difference. A poor photo, standard information or dated information about where you live and work and little of real interest will tell a story! If your social media appearance is not going to showcase your skills, knowledge and aspirations, then perhaps you need a strategy to minimise your presence. An effective social media presence needs an investment – your time. You need a photo or image of you that speaks for you (just look at me). Your photo should make you stand out as the business professional (or anything else) you want to be. . Be careful with this one. You may be present on some of these sites and this may not show on the results. Also you don’t want a clutter of out-ofdate, poorly presented profiles. Focus on the skills that make you uniquely good and try to evidence those skills. If you can speak publically with confidence, show that in a linked YouTube video. If you have certificates, even a recent First Aid qualification, try to include it. If you have realistic goals that are relevant, like improving language skills through travel, share them. 6. Action You need to be clear about your longer-term aims, manage limited resources (like time) and find an approach that is sustainable. 3. Bury the Bad Stuff We all move on and employers do understand this. Your swimming badges from primary school will be of diminishing importance. You want your social media presence to paint an acceptable picture of you. As the more recent (hopefully) good stuff rises, the dregs from the past will sink. Take comfort from the fact that: • most search time is on the first page • one picture on LinkedIn that is seen early can make a big difference • few searches get past the third page • any ‘bad stuff’ can be forced down to the fourth page or beyond If your aim is to be a more employable then: a. you will need to update your (traditional) CV anyway and your related public domain profile b. you might consider uploading your CV to a website like Guardian jobs There is a pool of resources waiting for you: 4. Build a Strategy Tweak your name. Any chance you can apply for a job using a slightly different form of your name? If you are Bob Smith with a slightly murky online reputation, applying for jobs as Robert Smith and representing yourself online as Robert going forward could help you distance yourself from that rascal "Bob." a. use Wordpress for your website b. sell using an eBay or Amazon shop c. use Flickr to share your photos Setup your own business, a. Your profile should reflect this capability and your previous experience. b. It could show you at work: if you offer outdoor pursuits or training, why not share the pictures of your recent long-distance walk or open water swim. But is your approach sustainable? a. Are you going to create a presence now that will look dated and incorrect in one or two years? Just look at the number of graduates that are still students on LikedIn! b. Will you tweet or blog for a few week until you move on to something else? Are you trying to live several lives online? The sports person, the employable business profession, the entrepreneur? We would love to hear from you: Use images to your advantage Start a Flickr photo sharing site and write your name on all the (appropriate) pictures you post. Do the same with Instagram, Tumblr and Photobucket. Jon Curwin Senior Learning and Teaching Fellow Business School Manage social sites Go over to, type in your real name (or your new professional name) and sign up for those sites that add to your presence AND those that you are prepared to maintain.. Posters available from: michaelschmidtuk/ Michael Schmidt Academic Skills Development Tutor Centre for Academic Success