Tttm case study

Talk to the Manager Social Media CampaignMike MaoMBA 2013Foster School of Business, UW

Social Media Networks

Social Media Campaign Goals ACQUIRE Customers/Users GROW ENGAGECustomers/Users Customers/Users

AcquisitionWHO IS ENGAGING WITH YOUR COMPETITORS? CREATE A BE USE PICTURES FOR PERSONAL 2X CONVERSION & CONTEST OR PROMOTION AND OFFER ENGAGEMENT REWARDS

Engagement CALL TO ACTION Apps OFFLINE TO ONLINE Ask customers to check out twitter, FB page and instagram. Encourage interaction from display signage.Level of Engagement Web Text Messaging

Growth 6 KEY METRICS TO MEASURE YOUR ROI ON SOCIAL MEDIASource: “The Social Media ROI Cookbook, Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media.” Altimeter Group. July2012

GrowthTOOLS FOR MEASURING ROI INVEST MONEY INTO HIGH ROI, DISCARD LOW ROI• Correlation—MarketShare or Compass Labs• Linking/Tagging—Buddy Media, Argyle Social, Wildfire Interactive• Integrated—Awareness, Inc., Lithium, Shopkick• Direct Commerce—8th Bridge, Moontoast, Offerpop

Thank You!

Tttm case study

by Michael Mao on Nov 28, 2012

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