Tttm case study

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Tttm case study

  1. 1. Talk to the Manager Social Media CampaignMike MaoMBA 2013Foster School of Business, UW
  2. 2. Social Media Networks
  3. 3. Social Media Campaign Goals ACQUIRE Customers/Users GROW ENGAGECustomers/Users Customers/Users
  4. 4. AcquisitionWHO IS ENGAGING WITH YOUR COMPETITORS? CREATE A BE USE PICTURES FOR PERSONAL 2X CONVERSION & CONTEST OR PROMOTION AND OFFER ENGAGEMENT REWARDS
  5. 5. Engagement CALL TO ACTION Apps OFFLINE TO ONLINE Ask customers to check out twitter, FB page and instagram. Encourage interaction from display signage.Level of Engagement Web Text Messaging
  6. 6. Growth 6 KEY METRICS TO MEASURE YOUR ROI ON SOCIAL MEDIASource: “The Social Media ROI Cookbook, Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media.” Altimeter Group. July2012
  7. 7. GrowthTOOLS FOR MEASURING ROI INVEST MONEY INTO HIGH ROI, DISCARD LOW ROI• Correlation—MarketShare or Compass Labs• Linking/Tagging—Buddy Media, Argyle Social, Wildfire Interactive• Integrated—Awareness, Inc., Lithium, Shopkick• Direct Commerce—8th Bridge, Moontoast, Offerpop
  8. 8. Thank You!

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