The state of sustainability in the events industry
Imex12 citizenship smart_business
1. Green With Envy
First Class, Sustainable Events
Corporate Citizenship is
Nancy J. Zavada, CMP Smart Business
Co-Founder, Green Meeting Industry Council
Principal, MeetGreen
Michael Luehrs
Sustainability Advisor
President, GMIC
3. The role of business in society?
NEW YORK, Sep. 28 /CSRwire/ - Desperate
to avoid paying a $19 billion environmental
judgment from Ecuador, Chevron has
launched a retaliation campaign by trying to
gain access to ….private email accounts
of 101 people who have some connection to
the lawsuit – including about 15 summer
interns who worked on the case years ago
11. What?
Businesses creating higher
standards of living and
quality of life in the
communities in which they
operate, while still
preserving profitability for
stakeholders
21. IMEX
• Badge back
• Maisha’s Sewing Project (Frankfurt)
• Shade Tree
• Opportunity Village
• Clean the World
22. IAS
• UN Global Compact
• CSR criteria in RFPs
• CO2 offsetting thru Saambou Sewing
Cooperative
• Messaging at every session
23. McDonald’s
• Ronald McDonald House
• 8 different NGO’s directly benefit from 2012
event
• Supplier Collaboration
• Exhibitor incentives
24. So, What’s the Return?
• USGBC: Companies w green buildings save
$58 billion a year in reduced sick days
• 180 billion in increased productivity
• Telus: decreased attrition, increased sales
• 2012 Neilsen survey: 66% customers prefer to
buy from companies that give back to society
-62% want to work for these companies
-59% want to invest in these companies
26. Is your company a role model?
Do you give back to the community?
Do you have a list of NGO’s
With whom you partner?
How do you measure?
27. Does Legacy Matter?
“In 2000, CSR-oriented
activities were unheard of. In
this year’s survey, 35 percent
of respondents included a
charitable activity during
their trips."
"2011 Incentive Trends Survey,”
Corporate Meetings & Incentives Magazine.
28. Pro Tip
Document!
• Policies
• Request for proposals
• Contracts
• Reports
29. Tell Your Story
• Measure and report to key stakeholders
• Articles for industry publications
• Apply for awards
Scene 1: You’re waiting in line. And it’s been a while. A guy enters, looks around and takes a spot 4 places in front of you.Scene 2: A mom, arms full of baby, drops a teddy bear. A young man sees it drop, changes direction to pick it up for her.Which guy do you want on your team? It’s no different in corporations and corporates are starting to engage.. But why?
What does this have to do with sustainable business practices? Ethics… Violation of System Condition 1….Intimidation, mafia tactics.
“A business has a duty to provide profit for shareholders” At any expense? How might a sustainable model look?
2008 survey
Educate to Innovate: In 2010, Intel announced a $200 million commitment to advance math and science education in the U.S.
As an example, Fairmont Hotels & Resorts launched Eco-Innovations in 2005. The Fairmont Orchid has developed the Room to Reef project, that extends from rooms cleaned with non-toxic biodegradable products to organic landscaping, marine health and guest learning. Partnering with a local university, hotel colleagues to support regular monitoring of the nearby coral reef.Sponsorship opportunity: PCMAGuests want to feel good about what is being done at the hotel as well. Hotel in SF donated to the battered women’s shelter
Sponsorship opportunity: PCMAGuests want to feel good about what is being done at the hotel as well. Hotel in SF donated to the battered women’s shelter
