Imex12 citizenship smart_business

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  • Scene 1: You’re waiting in line. And it’s been a while. A guy enters, looks around and takes a spot 4 places in front of you.Scene 2: A mom, arms full of baby, drops a teddy bear. A young man sees it drop, changes direction to pick it up for her.Which guy do you want on your team? It’s no different in corporations and corporates are starting to engage.. But why?
  • What does this have to do with sustainable business practices? Ethics… Violation of System Condition 1….Intimidation, mafia tactics.
  • “A business has a duty to provide profit for shareholders” At any expense? How might a sustainable model look?
  • 2008 survey
  • Educate to Innovate: In 2010, Intel announced a $200 million commitment to advance math and science education in the U.S.
  • As an example, Fairmont Hotels & Resorts launched Eco-Innovations in 2005. The Fairmont Orchid has developed the Room to Reef project, that extends from rooms cleaned with non-toxic biodegradable products to organic landscaping, marine health and guest learning. Partnering with a local university, hotel colleagues to support regular monitoring of the nearby coral reef.Sponsorship opportunity: PCMAGuests want to feel good about what is being done at the hotel as well. Hotel in SF donated to the battered women’s shelter
  • Sponsorship opportunity: PCMAGuests want to feel good about what is being done at the hotel as well. Hotel in SF donated to the battered women’s shelter
  • Imex12 citizenship smart_business

    1. 1. Green With EnvyFirst Class, Sustainable Events Corporate Citizenship isNancy J. Zavada, CMP Smart BusinessCo-Founder, Green Meeting Industry CouncilPrincipal, MeetGreen Michael Luehrs Sustainability Advisor President, GMIC
    2. 2. Welcome
    3. 3. The role of business in society?NEW YORK, Sep. 28 /CSRwire/ - Desperateto avoid paying a $19 billion environmentaljudgment from Ecuador, Chevron haslaunched a retaliation campaign by trying togain access to ….private email accountsof 101 people who have some connection tothe lawsuit – including about 15 summerinterns who worked on the case years ago
    4. 4. Overview• What• Why• How• Share
    5. 5. What?
    6. 6. What?Businesses creating higherstandards of living andquality of life in thecommunities in which theyoperate, while stillpreserving profitability forstakeholders
    7. 7. Why?- Employees at green companies are 16% more productive- IBM: “We reap a 3:1 return on our investment in Corporate Citizenship’
    8. 8. ROI at IBM• Talent• Investments• Technology innovation• Brand• New market entry
    9. 9. Business Case• Brand value• Market visibility• Risk Reduction• Competitive Advantage• Employee Retention
    10. 10. Purpose: Profitability or Prosperity?
    11. 11. What?Businesses creating higherstandards of living andquality of life in thecommunities in which theyoperate, while stillpreserving profitability forstakeholders
    12. 12. Citizenship as good business Sales Brand Influence
    13. 13. Risk Reduction
    14. 14. Employee Retention80% of US workers want to work for an organization which makes the environment a priority. National Geographic Survey
    15. 15. Practical approach WhoWhy What When How
    16. 16. PlanWho are we and what are we trying to do? Who Why
    17. 17. Do• What are the right NGOs for us?• What help do they need?• What can we accomplish over the long term? What
    18. 18. Act• Create a project map• Allocate resources• Delegate and follow up How When
    19. 19. Examples from our industry?
    20. 20. IMEX• Badge back• Maisha’s Sewing Project (Frankfurt)• Shade Tree• Opportunity Village• Clean the World
    21. 21. IAS• UN Global Compact• CSR criteria in RFPs• CO2 offsetting thru Saambou Sewing Cooperative• Messaging at every session
    22. 22. McDonald’s• Ronald McDonald House• 8 different NGO’s directly benefit from 2012 event• Supplier Collaboration• Exhibitor incentives
    23. 23. So, What’s the Return?• USGBC: Companies w green buildings save $58 billion a year in reduced sick days• 180 billion in increased productivity• Telus: decreased attrition, increased sales• 2012 Neilsen survey: 66% customers prefer to buy from companies that give back to society -62% want to work for these companies -59% want to invest in these companies
    24. 24. What’s important to the public?
    25. 25. Is your company a role model?Do you give back to the community?Do you have a list of NGO’sWith whom you partner?How do you measure?
    26. 26. Does Legacy Matter? “In 2000, CSR-oriented activities were unheard of. In this year’s survey, 35 percent of respondents included a charitable activity during their trips." "2011 Incentive Trends Survey,”Corporate Meetings & Incentives Magazine.
    27. 27. Pro Tip Document!• Policies• Request for proposals• Contracts• Reports
    28. 28. Tell Your Story• Measure and report to key stakeholders• Articles for industry publications• Apply for awards
    29. 29. Resources•MeetGreen® www.meetgreen.com•Green Meeting Industry Council www.gmicglobal.com•Convention Industry Councilhttp://www.conventionindustry.org/StandardsPractices/APEXASTM.aspx
    30. 30. Thank You!michael@meetgreen.com@michaelluehrswww.fightinggoodfights.com
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