Brief overview of Family Equity Partners goals and focus

1. FEP invests in small and middle market companies and
in the people dedicated to nurturing and growing them
FAMILY Introduction to Family Equity Partners (FEP)
EQUITY
FEP is an investment rm focused on acquiring and investing in pro table small and
middle market companies. We build value in companies by contributing capital,
PARTNERS industry insight and executives with operating experience in order to grow and
strengthen high-potential businesses that have already demonstrated success in their
Investment and Dedication
niches. FEP brings particular experience with the issues faced by family-owned
to Small Businesses
businesses.
FEP investments and acquisitions provide liquidity to existing owners, investment
capital for growth, and equity participation for management and employees. FEP also
works with owners and operators who are looking for a transition or succession plan
for their businesses.
FEP brings rst-hand experience in managing personnel, improving operational
e ciency, establishing new sales channels, overcoming the challenges of growth and
understanding family business issues. Owners and entrepreneurs who deal with these
fundamental concerns nd that the FEP team speaks their language and is ready to
roll-up its sleeves and pitch-in.
Acquisition/Investment Criteria
FEP looks at a broad range of industries including:
Business services
Health care services
Financial services
Distribution and logistics
FEP seeks companies with the following characteristics:
Minimum EBITDA of $2.0 million
Track record as an established, pro table company
Leadership in a niche market
Barriers to entry and a clear competitive advantage
Growth potential
Location in the U.S. or Canada
FEP’s preferred investment scenarios include:
Family Equity Partners, LLC
1375 Broadway, Suite 1100 Family businesses without success plans
New York, NY 10018 Business partners who are exiting/separating from a business
Phone: (888) 626-1687 Companies in need of both growth capital and management support
Fax: (866) 718-9282 Owners in need of liquidity
info@familyequitypartners.com

2. Managing Director
Michael Gober
Before founding Family Equity Partners in 2008, Michael Gober was both an investor
in and an operator of small and medium-sized businesses. With Securitas Capital and
FAMILY then e Triton Fund, each with over $500 million under management, Michael
EQUITY served the middle market by acquiring, advising and working side-by-side with
established companies in search of capital and operational support. Michael advised
PARTNERS on and completed various transactions across a wide range of industries, including
telecommunications, consumer goods, and health care services.
Investment and Dedication
to Small Businesses
Subsequently, Michael led a family business with $20 million in sales, and, in the role
of COO, developed and executed a plan to reposition the company and establish new
sales, distribution and revenue models in order to position it for success in a rapidly
changing market. Michael received his MBA from Stanford University, a Masters in
International Political Economy from the London School of Economics, a Bachelors
in Economics with honors from e Wharton School, and a Bachelors in English
from e University of Pennsylvania, magna cum laude with Phi Beta Kappa honors.
Robert Pahlavan
Rob is a proven leader with an excellent track record of producing results across a
variety of industries. Rob rst built a foundation in analyzing, evaluating and
managing businesses at both McKinsey & Company and Capital One. Rob then
gained buyout and industry roll-up related experience at several di erent
organizations, culminating in investments in the following industries: technology,
business services and retail. Most recently, Rob was an Area Manager for Equinox
Fitness Clubs, where he managed well over 400 employees in three di erent markets.
rough these experiences, Rob has developed the ability to evaluate, manage and
develop small and growing businesses.
Rob holds a BA with Honors from Vanderbilt University, where he was the Guy Go e
Means Award winner. Rob also possesses a MBA from the Stanford Graduate School
of Business, where he focused on entrepreneurship and leadership. Rob is an active
volunteer and board contributor for City Year of New York.
FEP Summary Points:
Acquires majority stakes in small and medium size companies
Focused on investments of $5 to $50 million
Evaluates and has expertise in industries such as business services, health care
services, nancial services and distribution & logistics
Family Equity Partners, LLC Experienced operators/managers involved in supporting plans for growth and
1375 Broadway, Suite 1100 day-to-day operations
New York, NY 10018 Experienced with the issues faced by family businesses
Phone: (888) 626-1687
Fax: (866) 718-9282
info@familyequitypartners.com