2. Online writing: News
• Chunking, layering
• Short sentences
• Simple words
• Write to be scanned, not read (bold
helps)
• Avoid lengthy blocks of text
• News values matter
4. Characteristics
• Nonlinearity - access customized
by the user; each segment
stands alone
• Unlimited depth and breadth -
through links to sources
• Immediacy - on deadline
24/7/365
5. Online writing: Tools
• Use template tools to add structure and
clarity to your posts:
• Bulleted lists
• Tables
• Block quotes
• Captions
• Spelling, grammar, and design
MATTER!!!
6. Online writing: SEO
• Put keywords in headlines. Make
headlines descriptive - summarize.
• Keywords can include author’s name,
subject name, topic(s).
• Use full names and titles on first
reference: “Coach Joseph Smith,”
“Linfield College.”
• Don’t force it - blend keywords naturally.
7. Online writing:
Linking
• Link to sources - context, attribution
• Link to colleagues and sponsors -
acknowledgment, networking
• Link back to your own stories -
promotion
• Verify links before publishing, and any
time you edit.